Area Business Manager
Housing.com
Total years of experience :11 years, 11 Months
• Performing ROI Analysis, GAP and SWOT Analysis.
• Carrying out Above the line (ATL) and Below the line(BTL) activities.
• Managing and coordinating the sales executives to achieve the target
• Conducting Market research to analyze competitors, determining brand perceptions, evaluating market penetration and understanding customer needs.
• Conducting Market research based on Key Performance Indicators(KPI)
• Analyzing SCORE CARDS on a quarterly basis.
• Quarterly reports generation.
• Negotiating Annual Contracts with the customers .
• Regularly meeting the Customers and redress their grievances.
• Formulating marketing strategies to ensure that the company benefits in terms of both financially and increased market share.
• Interpreting and analyzing the previous month’s sales data.
• Carrying out promotional campaigns.
• Studying the Competitors strategies and interpreting their sales data.
• Reporting the Brand Manager about the improvements and Regular revision of promotional activities for the Key Accounts (ex: Lulu, Carrefour, Safari).
Positions held/Special Achievements: • Presented paper titled “Reserving FDI in retail to engage Agricultural Revolution” in NCETM 2011 held at Vel Tech, Chennai. • Won FIRST prize in Business Quiz contest held at Vel Tech, Chennai. • Won FIRST prize in “MONEY MATTERS” in WOW 2010 held at PSGIM. Was a Coordinator of “Money Matters” held at PSGIM on Aug, 2011. Key Academic Projects, Assignments and Awards: Ten week summer internship at Bajaj Auto Limited, Madurai a leading automobile firm Worked on studying about different perceptions of bike owners and constructed the exchange matrix and studied how depreciation was calculated for different bikes. Additional Information: NSE certified Capital Market Professional
Positions Held/Achievements: Presented paper titled “I DRIVE” in Techie Mania ’08 held at SSCE, Aruppukottai and won second prize. Presented Paper titled “I DRIVE” in a National Level Symposium held at Rajiv Gandhi Engineering College and won third prize. Won FIRST prize in a multimedia contest held at SSCE, Aruppukottai. Held a position of Editor in “COMPONEC” a National Level Symposium held by National Engineering College. Internship: Five week summer internship at Hindustan Software Limited, Chennai