Regional Category Manager
Unilever - Egypt
مجموع سنوات الخبرة :2 years, 9 أشهر
o Leading Skin Cleansing, Oral Care and Deodorants categories worth of $500m and their growth pillars
o Handling all the innovation/renovation project management networks end to end from the planning phase till the execution
o Designed for Gulf pharmacies channel, the super-premium organic toothpaste, body wash and scrubs with avg. 30% profitability growth for the ranges
o Introduced the first SCL Natural range in Egypt
o Localized 30% of Iran Portfolio in 1 year due to sanction that also enhanced the margins by 14% with plans for 100% localization and 44% cost saving
o Setting up the Marketing Strategy for each country and integrating the projects among the countries in the region to create synergistic opportunities for complexity reduction plans
o Evaluate and launch the right portfolio mix for each country