Regional Manager l Head of Finance
Americana Group
Total years of experience :26 years, 8 Months
A certified finance professional (CMA since 2003, CFM since 2007, CPA since 2010) with total 18 years of experience in the field of financial management out of which the last six years (2009 till present) served as the CFO for Gulfa Mineral Water-Americana Group (listed in Dubai Financial Market), in addition to serving as Regional Internal Control Manager for Americana FMCG industrial & Trading cluster in Gulf (including six business units) since 2012 till present.
This was preceded by experience in general accounting, cost and managerial accounting and initially external audit with KPMG where I got started.
Also, I have been instructing CMA courses but not on a continuous basis.
Design and operation of the costing and budgeting systems
Allocation of costs using ABC (Activity Based Costing)
Determining variable and fixed costs to facilitate planning and control
Calculation and analysis of different Cost Variances & analyzing the reasons behind them
Cost planning, and cost-volume-profit analysis and breakeven analysis
Price setting decisions (according to contribution margin and fixed cost coverage along with capacity analysis)
Cost Management by defining value added and non-value added activities & working consultatively with the various departments on cost reduction initiatives
Preparing and analyzing of key performance indicators
Communication with the IT Department in order to specify information requirements for reports needed
Mostly the previously mentioned responsibilities in the costing, budgeting and management accounting field
Typical external audit functions including audit & review of financial statements
Conducting risk assessment and identifying risks and controls for key processes
Implementing analytical procedures and providing recommendations to management