Ramya Ramesh

• Lead a team of six direct reports and co-manage five additional members in managing social media risk and escalation scenarios, ensuring timely resolution and maintaining brand reputation across platforms like Facebook, Instagram, X, Reddit, Tik-Tok, Snapchat, Pinterest etc fostering a high-performance, collaborative culture.
• Oversee and manage digital campaign execution across Paid social media, Programmatic Display, Google Ads, Facebooks Ads, and DOOH platforms, ensuring alignment with client goals, timely delivery, and budget adherence.
• Optimize programmatic buys by collaborating with media partners and troubleshoot issues to ensure smooth campaign delivery.
• Partner with cross-functional teams including planning, creative, analytics, sales and marketing to deliver successful digital campaigns across social media, PPC, and email marketing channels.
• Analyse campaign performance metrics using tools like Google Analytics, providing actionable insights to refine strategies and enhance results.
• Conducted training sessions to keep the team updated on industry trends and best practices.
• Providing media at shelf for 66K retail locations, with 94% of purchases made combined with the largest digital incentives network in North America and exclusive DOOH targeting capabilities.
• Retailers and Clients: Walmart, Target, Kroger, Walgreens, CVS, 7- Eleven, Dollar General, Albertsons, Publix, Procter & Gamble, Unilever, Nestle, Giant Eagle, PepsiCo,

• Created and optimized media plans for Programmatic, Social, and DOOH deals based on client KPIs.
• Collaborated with Sales and Account Managers to secure deal signoffs.
• Troubleshot platform issues and ensured smooth ad operations.
• Onboarded new processes, strategized KPIs, and enhanced team efficiency through regular performance analysis.
• Retailers and Clients: Walmart, Target, Kroger, Colgate, CVS, 7-Eleven, Dollar General

• Developed and executed paid social media marketing campaigns across platforms like Facebook, Instagram (Meta), X, Reddit, Tik-Tok, Snapchat, Pinterest etc resulting in a 70% increase in engagement and 30% growth in brand awareness, and other related outcomes.
• Creating Audience segmentation for social platforms using tools like Live Ramp, Polaris & Media Ocean.
• Generated weekly and monthly social media performance reports, making recommendations for content optimization.
• Prepare Campaign wrap up report after the end of the campaign and present it to the client.
• Worked with the Internal and External audit team to validate SOX compliance.

• Responsible for campaigns running across multiple sites of Meredith Network both in programmatic and social platforms
• Closely monitor all live campaigns daily; prepare traficking and campaign delivery report for all desktop, mobile and social campaigns
• Support the digital finance team on the monthly billing activity by providing delivery reports mapping to the order management data
• Troubleshoot and identify any issues related to billing disputes by the agencies/advertisers in collaboration with the digital finance team.
• Worked in collaboration with Ad Products team in designing the performance reporting template for Social and Native deals which consolidates data from Facebook, Twitter, Instagram, and LinkedIn.

• Prepare progress reports for campaigns based on the KPI metrics which are used for optimization strategies.
• Create custom reports to monitor campaign delivery and to communicate relevant impressions and clicks discrepancies to the Account Management team.