Media Research Manager
Ipsos
Total years of experience :15 years, 1 Months
Management:
Handled many projects for clients such as MBC, Jazeera, Sky News, Rotana, Abu Dhabi Media, Dubai Media Incorporated and other regional and local media companies.
Managing all Syndicated studies of TV, Radio and Print.
Consultant for the clients by providing insights and solutions.
Having the role for organizing and developing new initiatives in research and prepare report templates.
Carry out the automation on Microsoft Excel, VBA, Power BI for fast work and complex data result that is not possible to be done manually.
Insure the highest quality and accuracy of the implemented projects.
Consult and help other departments for problem solutions on complex data and functions.
Follow up with the operation department from different countries during the data collection period.
1. Carry out market research on All Channels, Stations and Print that is done by many methodologies (CATI, DIARY, Face to Face and People Meter).
2. Analyze reports, work on SWOT analysis, and solve problems through deep examination and studying.
3. Create smart templates on Excel and do Macros for routine tasks to accomplish reports on time.