Sales Director Of Sales
The Heart of Europe
Total years of experience :22 years, 2 Months
The Heart of Europe is the leading European Developer in the Middle East specializing in building resorts and holiday homes in the World Islands Project - Dubai.
In The Heart of Europe, I am directly responsible and involved in the Sales Daily Ops, Team Build-Up, Weekly & Monthly Targets / Achievements, Team Daily, Weekly & Monthly activities (Sales, Calls, Meetings), Team training (Weekly Sessions), Team Career Growth, Marketing Strategy Meetings, Marketing Plan Buildup and Set up, Seasonal Planning, Monthly Sales & Marketing Events (Burj Al-Arab - Emirates palace - Dorchester UK - Monaco - Cannes), Sales & Marketing Stands (Mall of Emirates, Mirdiff Mall, Mercato Mall, Marina Mall in Abu Dhabi & JBR ), Seasonal Marketing Activities, Set up the Yearly Sales and Marketing Calendar, Agent / Broker activities, last but not least involved in the New Product Launching (Pricing Committee + Marketing Activities).
The Heart of Europe offers a full variety of very unique and Luxurious villas / hotel rooms dedicated purely for investment with a guaranteed ROI for 10 years and a Lucrative Capital Appreciation.
The range of the units varies as below:
1- Sweden Bentley Mansions (fully furnished and designed by Bentley Home) Total size of 26’000 SQ. Ft at a price range of 60 to 75 Million AED
2- The Floating Seahorse (The Floating Villa - 1 Bedroom and 2 Bedroom) Sizes from 3’100 up to 4’004 Sq. Ft at a price range from 10 to 15 Million AED (Design from Bentley Home)
3- Germany Villas (Lagoon + Beach Villas) Sizes from 4’500 up to 8’200 Sq. Ft at a price range from 10 to 22 Million AED
4- Cote D’azur Hotel (5 Star Hotel - French Style) Size 460 up to 1’300 Sq. Ft at a price range from 1.4 to 4 Million AED
5- Portofino Hotel (5 Star Family Hotel) Size 840 Sq. Ft at a price of 2.2 Million AED
Through this portfolio of High End Luxurious products was able to approach, offer and sell to wealthy investors / VIP’s.
Achievements: -
a- Reserved Sales: 245 Million AED
b- Booked Value Sales: 193 Million AED
Damac properties is the No. 1 luxury real estate developer in the middle east with complete diversity of ready and off plan projects located in Dubai, Abu Dhabi, Jeddah, Riyadh, Beirut, Oman & Doha. Sales offices in 17 international cities across the globe covering Asia, Europe and the Middle East.
Reporting directly to the Senior VP sales international & Egypt/Saudi/Lebanon Chairman, managing a team of highly qualified PC’s (property consultants), with the sole ambition to achieve the set target and increase the team’s overall turnover.
Achievements: -
a- Reserved Sales: 148 Million AED
b- Booked Value Sales: 113 Million AED
c- Increased individual team Sales by 17%
d- Increased total sales year of year by 12.5%
e- Introduced new sales channels / strategy to increase sales leads and prospects
Trade International - Riyadh, KSA
Trade international provides solutions to businesses with several cross-industry sales and marketing channels as well as the tools to introduce and market these businesses products, enabling them to offer to their consumers and end-users quality products and services. Trade international is a PIONEER in the Saudi Market in terms of D2D sales channels for Trade presents a unique and unprecedented business module that combines D2D sales channel with a strong Female Tele Sales Team along with digital social media, CRM (Customer Relationship Management) and e-Trading platforms.
Reported directly to the CEO, managed the D2D FTTH (Fiber to the Home) sales project with Saudi Telecom (STC) in which D2D sales team visit specific locations and preform sales (Migration or New Line) as well as performing upgrading services to FTTH customers through the Tele Sales Agents. Managing over 210 employees including, 3 Project Managers, 28 supervisors and 36 Tele Sales Agents, in which we were able to:-
a- Increased revenues by 43% on monthly basis - 2 Million SAR (550’000 USD) up to 3.50 SAR (950’000 USD).
b- Decreased direct cost by 19% (year on year).
c- Improved monthly bottom line by 12%.
d- Successfully enhanced the D2D and TS agent’s efficiency - from 9 tickets daily to 15 Tickets daily.
Saudi Telecom (STC) - Khobbar, KSA
Saudi Telecoms is the largest telecom service provider in KSA with a yearly portfolio exceeding 52 Billion SR in revenues and fully diversified business lines,
Al-Jawal (wireless prepaid and post paid sims - voice and data) - Postpaid sales packages (sims + handsets) - FTTH (Fiber to the Home sales) - B2B - Cloud based solutions.
Reported directly to the head of retail, managed 58 stores across a radius of 600 KM in the Eastern Province - 380 employees consisted of: 5 Area managers, 58 Store managers / supervisors and a full sales team.
1- Over achieved the set sales targets by 127% - from 123 Million SAR in 2010 to 268 Million SAR in 2012 - this contributed in sales increase from 458 Million SR in 2010 to 1.8 Billion SR in 2012.
2- Fully implemented the company’s growth strategy - from 24 stores in 2009 to 58 stores in 2012.
3- Budget control and re-set up that lead to a decrease in operational cost by 7%.
4- Successfully coordinated with the logistics department to enhance the support for retail team that lead to reduce delivery periods by 50%.
5- Established a fully fledged retail management team consisting of : 5 area managers and 58 Store managers.
6- Improved In-Store Customer Experience leading to:
a- Increased the in-store customer foot fall by 75%.
b- Reduced customer waiting time to become less than 4 Minutes - up to 6 minutes in Peak Times.
c- Increased number of service counters by 70%.
d- Improved after sales services on mobiles especially IPhones from 8 working days to less than 4 working days.
Cellucom - Jeddah, KSA
CELLUCOM is a mobile handsets sales retail specialist - It is located in the 3 major cities in KSA (Riyadh, Jeddah & Dammam/Khobbar) especially in mobile phones & mobile phone accessories.
Reported directly to CEO, managed 19 retail stores & 6 express outlets - located in the major streets and shopping malls with a team of 85 employees including 3 area managers and 25 store supervisors.
1- Successfully increased revenues by 37% in 2007.
2- Maximized the profitability by decreasing the overall yearly rental cost of the locations by 19%.
3- Established CELLUCOM brand as a high TECH & Up to date destination - First to launch new major hit products like NOKIA E90 and N95 (First in the Kingdom).
4- Successfully opened 7 new retail stores and 4 Kiosks.
5- Decreased direct cost by 11%.
6- Enhanced the after sales service mechanism and reduced time span to less than 3 working days.
7- Set up a reward scheme program based salary/profit ratio - Each sales advisor Must achieve 4 to 5 times his salary as profit.
8- Introduced Daily promo for walk in customers with SMS ads.
9- Efficiently supervised and monitored the implementation of the marketing and merchandising guidelines.
10- Prepared a monthly product forecast for NOKIA & SONY ERICSSON (Mobiles & Accessories) and controlled stock level to ensure stock availability and avoid stock piling.
11- Pioneered in the concept of replacing the old handset with a new one which helped in increasing the sales by 35%.
12- Introduced the Life Time Warranty - Full warranty on the Device.
13- Initiated the extended warranty programs that included:
b- Theft.
c- Damage.
d- Misuse.
14- Initiated an extensive training and coaching program
a- Staff development to improve customer experience.
b- Changed the concept of Sales Man into Sales Advisor - Advise the customer, not sell the customer.
CARREFOUR - Riyadh, KSA
CARREFOUR is the 2nd biggest retailer in the world with over 7000 stores all over Europe, Asia and Latin America. In the Middle East they are based in Dubai with presence in all the gulf countries including KSA which they opened their first store in Nov. 2004 - KHURAIS MALL STORE.
Reported to Store GM, managed the 5 sections of the heavy house hold & electronics department
TV/VCR & HIFI Sect - Office Automation Section - Goods / Appliances Section - Camera & Photo / Photo lab Section - Gift Shop (Watches) - Music Section (DVD, VCD, VHS, CD & Cassettes).
58 employees including 5 section managers and 5 supervisors.
1- Successfully opened the first Carrefour store in KSA.
2- 1st week store opening sales included 4500 Mobiles, over 2000 TV Plasma and 500 Laptops.
3- Achieved the sales target budget in the first year 2004 / 2005.
4- Over achieved the set sales budget by + 18% for 2005 / 2006.
5- Increased the department’s sales contribution from 21% (Average) to 28% - this lead to a significant cash flow increase.
6- Implemented cost saving initiatives and enhanced staff efficiency that enabled to decrease staff count and staff cost by 13%.
7- Increased supplier contribution in the weekly, monthly and national promos that had a positive impact on the department’s over all bottom line by 8% in 2004.
8- Played the role of “Head of File for the Office Automation & Photo in KSA” - Fully responsible for all the promotions and new entries related to this vital section.
9- Promoted as assistant store manager (AGM) by end of 2005.
SPINNEY’S - Beirut, Lebanon
Spinneys is the leading food and non-food hypermarket chain in Lebanon, consisting of 6 stores located all across the Lebanon with an estimated selling area of over 95’000 sq.mts.
Reported directly to CEO, managed over 45 sales advisors in 5 major hypermarkets (6th opened in 2011) with a total selling area of more than 11, 500 sq. mts.
1- Opened 5 new stores all over Lebanon (3 in Beirut, 1 in the South and 1 in the North) in 13 Month.
2- Negotiated, purchased, merchandised, priced and sold House hold and electronics products as below:
a- TV/VCR & HIFI.
b- Office Automation.
c- Goods / Appliances.
d- Camera & Photo / Photo lab.
3- Established and launched SPINNEYS Home Electronics Line UP -
a- Spinneys TV (sold 28’000 pcs in 7 month).
b- DVD (Sold 32’000 pcs. In 12 month).
c- Portable HiFi (Sold 15’000 pcs. in 12 month).
4- Achieved the sales targets:
a- 2002 - 9.50 Million USD (First year of Launch).
b- 2003 - 12.80 Million USD.
5- Established the banking credit facilities and financing on all products - Facilities contributed in 45% of the total sales.
6- Introduced the lowest price policy per category.
7- Implemented the supplier listing fees policy upon the introduction of any new models.