Consultant
Khayal Consultants
Total years of experience :13 years, 4 Months
Khayal Consultants is focused on providing business solutions to companies emphasizing excellence through marketing and strategy.
- Work with clients across industries on understanding their business challenges providing unbiased and objective advisory services .
- Some of the major projects worked on include: Image audits, institutionalizing a new image & aligning the internal culture, formulating business, marketing & CSR strategies, conducting market research, the establishment of the first virtual university in Kuwait, and introducing a Dynamic Balanced Score Card model.
- Clients are from the Banking industry, Food & Beverage, Universities, Schools, Government entities, Telecom, Hospitals, and Retail.
Service Hero runs the only national customer satisfaction index in the Arab world. It measures 300+ brands in Kuwait and UAE.
- Increased data authentication & validation accuracy and efficiency by 95% by introducing a dynamic process model comprised of 12 layers.
- Analyzed data statistically and presented market research reports to companies in 17 industries in Kuwait & the UAE.
- Formulated and introduced a 3 star rating algorithm on our website.
- Increased sales by 37% by compiling the 7 years sales history into a model and identifying high potential targets and services of interest.
Bell Canada - Toronto, Canada
• Evaluated primary & secondary data to generate in-depth market insight & analysis to present to key stakeholders
• Performed data validation to ensure the accuracy & quality of primary data prior to analysis
• Primed & delivered an MS Project workshop using a hands-on approach, attended by 32 associates, achieving a 90% satisfaction rate
• Initiated, introduced, and executed an Innovation module comprised of 3 sessions & attended by 30 associates utilizing Harvard Business Cases, achieving a 92.7% satisfaction rate
o AWARD: Maximus Award with High Distinction for prominent performance, exceeding expectations in producing high quality work in an effective and efficient manner
• Collected and evaluated daily online, print, direct mail, and retail flyer based marketing strategies of industry players using MS SharePoint
• Built a Dynamic, National Marketing Mix Model that examined the effects of 6 types of investments on Bayer's ROI under different market conditions
• Analyzed a 1.5 Million patient dataset by conducting research, formulating important questions, and drafting a map of the highest value patients within each province
• Combined collected data into a score model, identified important target markets and prepared a marketing plan framework for each segment to maximize patient acquisition and ROI
• Presented model to Bayer's Regional Director & Senior Management and provided recommendations
• Managed a team of 10 associates, 5 locally and 5 overseas as VP Sponsorship & Partnerships
• Raised $ 25, 000 in 6 weeks & negotiated a $1 Million 3-way International partnership
• Prepared a WBS, a Gantt chart, and a Schedule to manage the project
• Assisted in initiating & implementing strategic online marketing techniques resulting in increasing our Facebook fan base by 1, 200% in 10 days, which consequently increased our website sales by 45%
• Co-organized its 1st International summit attended by 500 delegates worldwide, 12 renowned speakers and 40 organizations in 6 months
o Introduced a comprehensive course pack, which includes scientific review articles and journals to provide 70 students with background information prior to class lectures.
o Assisted the professor in introducing a new minor program at McGill University called “Science & Entrepreneurship” and involving the Dean of Medicine, the Faculty of Management and the Faculty of Psychology.
o Managed both a local and international guest speakers list along with facilitating discussions among students both online and in class.
o Invited to give two lectures addressing the role of media during pandemics and how to write a scientific paper.
o Introduced Feedback forms, evaluated data statistically and presented recommendations to the professor regarding potential improvements, which resulted in being invited to TA again.
o Award: Millennium Canada in course Excellence Scholarship (2008) o Award: Science Undergraduate Society Tutoring Award
Received the AP Award from the College Board for taking 3 AP exams and achieving a perfect score.