Senior Regional Marketing Specialist
Azadea Group
Total years of experience :6 years, 9 Months
• Build yearly regional brand strategy for 8 countries, in line with brand’s objectives and standards
• Devise, per brand, a yearly communication strategy by market including but not limited to specific locations, PR, social media and digital touchpoints including KPI’s
• Ensure brand strategy and objectives are being met at country level, in line with brand and country-specific objectives. review quarterly
• Develop yearly marketing plan and campaigns, in line with brand and market objectives and KPI’s. review quarterly
• Set yearly brand budgets taking into consideration year x forecast sales, market needs, footfall and average bill
• Lead research projects/market monitoring and analyse customer data to support brand development
• Lead in establishing regional supplier deals related to marketing needs with focus on maximizing cost efficiencies
• Organize quarterly review for brand plans, menus and pricing strategy with brand manager to focus on increasing sales and store traffic
• Establish social media and digital pillars for all brands with set KPI
Additional responsibilities:
• Lead of CRM program implementation for all brands
• Champion of the loyalty program initiative
• Part of the customer centricity
Major achievements:
- Developed a mobile app & loyalty program for one brand in 8 markets - 65 locations.
- Succeeded in winning What’s On Awards 2016 - The Best Steakhouse in UAE for the brand Butcher Shop & Grill http://whatson.ae/dubai/2016/11/whats-awards-2016-50-winners/
- Succeeded in winning Retail ME Awards 2016 - The most admired retailer of the year - Food service (Casual Dining) for the brand PAUL http://www.middleeastretailforum.com/award-winners-2016/
- Succeeded in winning Retail ME Awards 2016 - The most admired retailer of the year - Food service (Fine Dining) for the brand Eataly http://www.middleeastretailforum.com/award-winners-2016/
• Participate in setting up and implementing marketing strategies including promotions and activities in support of the marketing plan aiming at maximizing consumer brand awareness and revenues.
• Maintain strong relationship with key media partners, stores and external parties to maximize marketing and advertising opportunities.
• Ensure adherence of all marketing campaigns/promotions to marketing plans and specifications set by brand owners in order to ensure regional/global brand image standardization.
• Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market.
• Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities.
• Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions for generating brand revenue, profitability and increasing market share.
• Process marketing department documentation from a variety of sources in order to support on-going marketing activities.
• Collect and summaries data and produce routine reports, schedules, and summaries, to support specific marketing activities.
• Participated in coordinating the marketing events.
• Process analysis reports following each activity including promotions and events
• Maintain the events database including pictures, contacts, and media clipping.
• Responsible on updating fashion and F&B marketing plans, presentations, saving reports, marketing calendar, etc.
• Responsible on updating the spend sheet, Budget Split and Contingency Report for all the brands.
• Ensure with the Finance Department and the Procurement Department the correct coding of all Marketing Department expenditure.
• Liaise with clients to find out their exact event requirements.
• Produce detailed proposals for events (for example, timelines, venues, suppliers, legal obligations, staffing and budgets)
• Research venues, suppliers and contractors, and then negotiate prices and hire.
• Manage and coordinate suppliers and all event logistics (for example, venue, catering, travel)
• Liaise with sales and marketing teams to publicise and promote the event.
• Manage all pre-event planning, e.g. organising guest speakers and delegate packs.
• Coordinate suppliers, handle client queries and troubleshoot on the day of the event to ensure that all runs smoothly and to budget.
• Manage a team of staff, giving full briefings.
• Organize facilities for car parking, traffic control, security, first aid, hospitality and the media.
• Make sure that insurance, legal, health and safety obligations are followed.
• Oversee the dismantling and removal of the event and clear the venue efficiently.
• Produce post-event evaluation to inform future events.
Major Events:
• The 20th World Petroleum Congress at Qatar Exhibition Centre.
• QITCOM Exhibition 2011 - Qatar Exhibition Centre.
• Project Qatar 2011 - Qatar Exhibition Centre.
• Qatar Tennis Open 2010.
• Doha Land Lunching at the Sheraton Park.
• QREX 2010 Exhibition at Qatar Exhibition Centre.
• Project Qatar 2010 Exhibition at Qatar Exhibition Centre.
• Aqua Park Qatar Opening.
• Nissan GT Racing Event at Losail International Track.
