GROHE Marketing Activations Manager Egypt,Libya & Sudan and supporting NWA
GROHE
مجموع سنوات الخبرة :11 years, 9 أشهر
•Be part of the Grohe Middle East, Africa and East Mediterranean marketing team, responsible for all aspects of marketing for the region, in order to deliver against the ambitious growth objectives.
•Drive and support in the business’ trade marketing capability and performance.
•Lead the coordination and execution of Grohe’s marketing activities, ensuring brand, product and promotion plans for the retail and wholesale channels, and activations for the project channel.
•Drive market demand generation by developing and delivering an effective marketing strategies; covering sell-in, sell-through & sell-out activation.
•Drive and execute the marketing plan in close cooperation with the Grohe HQ Marketing team to grow the market share, ensure optimal stock levels in the channel, and stimulate sell-out of Grohe portfolio.
•Support the creation of the marketing strategy, including trade marketing, marketing communication and end-user marketing.
•Execute campaigns for individual products and product ranges to increase the sales and promote brand awareness
•Follow up on implementation & execution of trade and end-user promotions.
•Provide high quality information and analysis on campaign results and return on investment, conduct pre & post evaluation
•Manage local agencies
•Lead the creation and delivery of marketing materials and content & ensure content is locally relevant and in line with local requirements.
•Organize marketing events for the region in coordination with PR and Communication
•Drive brand awareness
•Report on data and industry trends relating to trade categories.
•Partner with sales colleagues to strengthen customer experience and distribution in existing and new sales channels
•Expand and build the brand relationship with consumers, influencers and distribution partners
•Conduct business and competitive analysis to inform field operating decisions and to evaluate product and service mix all together with monitoring competitors and market trends
• Create marketing strategies through planning and research on various factors such as pricing, competition, marketing research and customer preferences
• Coordinate with Brand Manager in developing marketing plan and budget.
• Manage budgets, including monitoring and reporting on spent
• Watch on for the latest changes in product trends / marketing trends and implement marketing strategies for the growth of the organization
• Attend all the top seminars / trade shows / exhibitions related to the industry to know and to find the latest developments / competitors / products in the industry and visiting international trade shows taking place for all brands
• Manage the overall production of all online and offline marketing materials including leaflets, posters, flyers, adverts, website, e-newsletters and special projects
• Negotiate with companies for service or product prices
• Brief the social media agency about new launches, collections & campaigns and work with them to run integrated social campaigns & update the company website
• Ideate, coordinate and participate in the execution of marketing initiatives across multiple Marketing Channels to increase sales & revenue
• Develop and maximize stakeholder and third party relationships to deliver on brand objectives and strategies
• Recommend creative and cost effective promotional activities
• Conduct marketing campaigns and trade shows to promote brand awareness among consumers.
• Assist in designing and developing marketing and promotional materials
• Organize promotional events
• Research business opportunities and proposals
• Conduct training as well as produce training materials, presentations and handouts
• Ensure all aspects of marketing reach quality threshold
• Prepare marketing statistics as well as tracking marketing efforts and monitoring results and recommend improvements
- Responsible for all marketing activities planning and execution for 7 main brands;
Timberland, Levi's, Quiksilver, Vans, Geox, Rockport & Redtag.
- Contributing to, and developing, marketing plans and strategies as well as managing
budgets.
- Managing customer relationships and target audience communication
- Sourcing advertising opportunities and placing adverts according to plan.
- Liaising with designing and printing agencies to ensure efficient execution.
- Organizing and attending events such as conferences, seminars, receptions and
exhibitions.
- Monitoring competitor activity.
- Evaluating marketing campaigns.
- Conducting market research activities.
- Sourcing and securing sponsorships to assist with the publicity and funding of marketing projects.
Responsible for all marketing activities, planning and execution.
- Responsible for the development of the seasonal catalogues and look books of the
collection.
- Responsible for coordinating the product shots for the online shop.
- Responsible for handling all the planning and negotiations for events and Concrete
representation form.
- Worked directly with the designer in reaching the required visuals to represent the
designated message.
- Handled the campaigns' photo shoots from planning, logistics and budget aspects.
- Responsible for the creation and development of the content of all material required
for any given occasion ex. Sale, new collection, etc.
- Supervised & delegated the production of all marketing and communication
collaterals or needs.
Carried on responsibilities of social Media specialist.
- Supervised design and production of seasonal catalogues and look books.
- Studied, analyzed and maintained customers' demography and sustain a long term existing/prospect client relationship using different aspects "newsletters, sms & loyalty program".
- Managed the budget to deliver on all marketing activities within the assigned budget.
- Supervised all Concrete new online shop designs and content creation.
- Was in charge of creating or participating in 4 to 5 events per year.
- Responsible for maintaining the identity of all signage and print outs in stores.
Responsible for medicine dispensing and assigning new orders.
- Responded to medication related inquiry within pharmacy premises.
- Promoted and sold dermatological and beauty-related products.
- Generated prospects for new businesses through new marketing ideas.
- Supervised the branding and all printed materials design and production.
- Communicated new products and services opportunities.
- Provided a high quality service to achieve maximum customer satisfaction through
prompt and accurate medical advice.
Generated prospects for new businesses through cold calling, marketing, networking
and referrals.
- Developed new accounts and expand customer base.
- Prepared presentations and its delivery and proposals for newspaper distribution.
- Sustained a long term relationship for both existing & prospect clients through
supervising the coverage of important events.
- Reviewed, advised and provided insights &recommendations to the business heads.
- Developed part of the marketing plan including all yearly events.
- Set up meetings with different clients to settle on regular newspaper distribution
including AUC economics section and different VIP lounges.
Conducted surveys for the National Health Service (NHS), which offers free health
services to UK citizens
- Helped the NHS to improve their services to satisfy the people's future needs.
- Received regular training to achieve maximum communication to get the maximum
number of surveys per call.
- Day to day general administrative duties such as reporting etc.
courses: - Courses and trainings: o Effective Communications & Human Relations/ Skills For Success, Dale Carnegie course, 2010 o Communication Skills, Recruitment & Training center (RTC), 2009 o Quality control & production training, El Qahira for medicine, 2008 o Communication & persuasive skills over the phone, Trained by