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رنا  الحمود, Marketing & Communications Manager

رنا الحمود

Marketing & Communications Manager·Dubai Opera

الإمارات العربية المتحدة

بكالوريوس, Business Administration

الخبرة العملية

مجموع سنوات الخبرة: 13 سنوات, 1 أشهر

Marketing & Communications Manager

سبتمبر 2018 - حتى الآن

Dubai Opera

دبي، الإمارات العربية المتحدة

سبتمبر 2018 - حتى الآن

Develop and deploy effective marketing plans, such as integrated promotional activities/campaigns across digital marketing, social media, radio, and public relations to create awareness company’s products and events. Compile, compose, and present press releases in English and Arabic. Produce a comprehensive, bi-lingual social media content calendar. Administer all aspects of social media channels and posts while addressing inquiries. Manage an on-going tracking and reporting on e-commerce.
Key Accomplishments:
 Promoted and sold company’s events by optimising promotional marketing activities.
 Created bi-lingual website content, EDMs, leaflets, outdoor, social media, and digital marketing campaigns.
 Met ticket sales targets via review of weekly reports and implementation of performance optimisation plans.
 Increased marketing exposure through the development of strategic media partnerships.
 Maintained positions in media listings by sending monthly updates with consistency.

مجال الشركة:
الفنون التمثيلية
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Specialist

مارس 2016 - سبتمبر 2018

Dubai Opera

دبي، الإمارات العربية المتحدة

مارس 2016 - سبتمبر 2018

Introduced and managed the social media channels while fostering valuable relations with social media influencers’. Created press release for show announcement Emailer in close collaboration with artists of PR agency. Sent invitations to the key Arabic media and partnersto cover events and interview artists. Enhanced customers’ experiences by collaborating with Emaar’s CRM team to schedule operational EDMs for guests.
Key Accomplishments:
 Accomplished live social media coverage of high profile events, which attended by well-known personalities, such as HIPA Hamdan International Photography Award, under the patronage of Crown Prince of Dubai.
 Optimised digital strategy and performance across multiple online channels.
 Aided marketing campaigns by conducting data analysis through Google analytics and Sprinklr.
 Designed a successful launch campaign that resulted in selling-out of opening show within three hours of sale.

مجال الشركة:
الفنون التمثيلية
الدور الوظيفي:
التسويق والعلاقات العامة

Social Media & PR Executive

فبراير 2014 - فبراير 2016

Yas Waterworld

أبو ظبي، الإمارات العربية المتحدة

فبراير 2014 - فبراير 2016

Identified new market trends and relevant topics to contribute in the pre-opening plan. Maintained social media channels, such as blog with fun content/pages development.Evaluated competitors’ performance with the use of social bakers. Led sponsoring of digital banners by liaising with media buying agency. Supported content calendars and campaigns in co-ordination with creative agency. Managed translations and proofreading of marketing collaterals, covering signage, SMS, website, EDMs, and radio. Monitored PR functions, such aspress releases, inquiries, interviews, site tours, and PR stunts. Created and reviewed PR/social media reports to facilitate top management.
Key Accomplishments:
 Increased social media traffic by developing and implementing effective strategies.
 Improved online reviews and ranking on TripAdvisor by devising new strategies and using marketing tools.
 Secured brand's reputation across the online platform.
 Led launch and updating ofInstagram account with the appealing content.
 Steered preparation of press release for Ladies Nights events including interviews.

مجال الشركة:
المرافق الترفيهية
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Executive

مارس 2013 - نوفمبر 2013

TAJ Mall

عمان، الأردن

مارس 2013 - نوفمبر 2013

Established social media strategy in co-ordination with external agency. Oversaw promotional activities in liaison with stakeholders, including tenants. Collaborated with marketing agencies for artwork, SMS campaigns, press releases, and social media. Ensured proper distribution ofmarketing materials while reviewingand approving content.Assessed target market via customer questionnaires and competitor activity analysis.
Key Accomplishments:
 Successfully managed digital campaigns to drive ticket sales/bookings.
 Supported social media engagements and significant growth.
 Optimised PR coverage and retained strong media relations by establishing marketing plans.

مجال الشركة:
إدارة الممتلكات والمرافق
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

The American University in Cairo

يونيو 2011

يونيو 2011

بكالوريوس، Business Administration

مصر

المعدل التراكمي (نقاط): 4.2 من 5

المعدل التراكمي (نقاط): 4.2 من 5

Skills

Marketing and Communications
Expert
Marketing and Communications
Expert
Web Content Management
Expert
Web Content Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Public Relations
Expert
Public Relations
Expert
arabic
Expert
arabic
Expert
ASSETS RECOVERY
Expert
ASSETS RECOVERY
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
CRM
Expert
CRM
Expert
DATA ANALYSIS
Expert
DATA ANALYSIS
Expert
E-COMMERCE
Expert
E-COMMERCE
Expert
INTELIGENCIA DE NEGOCIOS
Expert
INTELIGENCIA DE NEGOCIOS
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKETING
Expert
MARKETING
Expert
PRESS RELEASES
Expert
PRESS RELEASES
Expert
social media
Expert
social media
Expert
English
Expert
English
Expert
Marketing and Communications
Expert
Marketing and Communications
Expert
Web Content Management
Expert
Web Content Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Public Relations
Expert
Public Relations
Expert

اللغات

العربية
متمرّس
الانجليزية
متمرّس