Marketing & Communications Manager
Dubai Opera
Total years of experience :11 years, 1 Months
Develop and deploy effective marketing plans, such as integrated promotional activities/campaigns across digital marketing, social media, radio, and public relations to create awareness company’s products and events. Compile, compose, and present press releases in English and Arabic. Produce a comprehensive, bi-lingual social media content calendar. Administer all aspects of social media channels and posts while addressing inquiries. Manage an on-going tracking and reporting on e-commerce.
Key Accomplishments:
Promoted and sold company’s events by optimising promotional marketing activities.
Created bi-lingual website content, EDMs, leaflets, outdoor, social media, and digital marketing campaigns.
Met ticket sales targets via review of weekly reports and implementation of performance optimisation plans.
Increased marketing exposure through the development of strategic media partnerships.
Maintained positions in media listings by sending monthly updates with consistency.
Introduced and managed the social media channels while fostering valuable relations with social media influencers’. Created press release for show announcement Emailer in close collaboration with artists of PR agency. Sent invitations to the key Arabic media and partnersto cover events and interview artists. Enhanced customers’ experiences by collaborating with Emaar’s CRM team to schedule operational EDMs for guests.
Key Accomplishments:
Accomplished live social media coverage of high profile events, which attended by well-known personalities, such as HIPA Hamdan International Photography Award, under the patronage of Crown Prince of Dubai.
Optimised digital strategy and performance across multiple online channels.
Aided marketing campaigns by conducting data analysis through Google analytics and Sprinklr.
Designed a successful launch campaign that resulted in selling-out of opening show within three hours of sale.
Identified new market trends and relevant topics to contribute in the pre-opening plan. Maintained social media channels, such as blog with fun content/pages development.Evaluated competitors’ performance with the use of social bakers. Led sponsoring of digital banners by liaising with media buying agency. Supported content calendars and campaigns in co-ordination with creative agency. Managed translations and proofreading of marketing collaterals, covering signage, SMS, website, EDMs, and radio. Monitored PR functions, such aspress releases, inquiries, interviews, site tours, and PR stunts. Created and reviewed PR/social media reports to facilitate top management.
Key Accomplishments:
Increased social media traffic by developing and implementing effective strategies.
Improved online reviews and ranking on TripAdvisor by devising new strategies and using marketing tools.
Secured brand's reputation across the online platform.
Led launch and updating ofInstagram account with the appealing content.
Steered preparation of press release for Ladies Nights events including interviews.
Established social media strategy in co-ordination with external agency. Oversaw promotional activities in liaison with stakeholders, including tenants. Collaborated with marketing agencies for artwork, SMS campaigns, press releases, and social media. Ensured proper distribution ofmarketing materials while reviewingand approving content.Assessed target market via customer questionnaires and competitor activity analysis.
Key Accomplishments:
Successfully managed digital campaigns to drive ticket sales/bookings.
Supported social media engagements and significant growth.
Optimised PR coverage and retained strong media relations by establishing marketing plans.
