Head Of Marketing
Casapa Trading
Total des années d'expérience :8 years, 3 Mois
- Playing a pivotal role in driving product visibility online and offline, brand awareness by building an ATL and BTL strategy, sales growth, customer satisfaction by developing and executing effective tailored marketing strategies through different dynamic channels according to the market demands.
- Developing and implementing communication strategies to reach target customers through various channels.
Planning and coordinating participation in trade shows, exhibitions and industry events to showcasing products and brands, and networking with the industry professional to generate leads.
- Monitoring and analyzing the performance of marketing initiatives and sales efforts
- Organize product activation events to promote the value of the company's products and attract potential customers.
- Manage the company's websites by implementing social media content tactics.
- Handle all aspects related to the corporate image and brand guidelines to be presented for the public.
- Oversee influencer marketing through recommendations from online content creators.
- Arrange hospitality events and sponsorships in collaboration with universities, embassies, and other parties.
- Manage corportate branding to ensure that the products/ services of a company are well identified by its customers.
- Implement digital strategies to apply the clients requests while coordinating with the marketing team.
- Prepare content over different social media platforms to grow the audience and ensure consumer interaction.
- Measure the performance of digital campaigns based on KPIs.
- Support clients in achieving their digitals objectives and sales target by applying different marketing strategies.
- Studied and produced marketing prospects and plans, and anticipated customer needs.
-Analyzed industry trends, executed new plans, and made system enhancements to assist the company meets its goals.
-Obtained, examined, and summarized market data and trends in order to create reports.
-Ensured clients' satisfaction by understanding their requirements, and foreseeing new marketing opportunities.
-Planned and organized special events.
- Prepared content based on clients' needs to introduce their products and services and raise brand recognition.
- Developed Arabic and English-language content for social media channels to engage audiences and raise brand awareness.
-Wrote product descriptions in Arabic and English for websites.
- Created a marketing calendar and sales plan based on market data, company aims and predictions, prior patterns, etc.
-Worked with advertising firms to create audio and visual merchandising planograms and displaying creative talent.
-Developed monthly plans to support sales, to encourage interaction on social media platforms, and more.
-Gathered market data by investigating consumer preferences, buying patterns, and commercial trends.
-Worked with briefing agencies to develop original concepts and campaigns for a window display that was visually appealing.
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