Rana Usman Abid, Management Consultant

Rana Usman Abid

Management Consultant

The Consultant

Location
Pakistan - Lahore
Education
Master's degree, MBA
Experience
31 years, 8 Months

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Work Experience

Total years of experience :31 years, 8 Months

Management Consultant at The Consultant
  • Pakistan - Lahore
  • My current job since January 2022

Company Business: Specialize in offering consulting services across various domains, including:
- Analyzing processes to identify opportunities for improvement and growth.
- Developing sales and marketing plans to boost leads, sales, and customer retention.
- Discovering opportunities, facilitating partnerships, and creating market expansion strategies.
- Providing data-driven insights for informed decision-making.
- Collaborating to refine processes, optimize response times, and ensure exceptional service.
- Streamlining procurement, pricing, and supply chain for cost reduction.

Sales and Marketing Manager at TheXperts
  • Pakistan - Lahore
  • January 2016 to December 2021

Company Business: CCTV System, Time Attendance, Access Control, Turnstiles, and Security Gates.
- Achieved 35% annual sales growth, surpassed targets, and expanded presence in new markets.
- Reduced complaints by 20%, and enhanced overall satisfaction.
- Strategic campaigns led to high ROI, and increased brand recognition, web traffic, and sales.
- Personalized engagement improved retention, and strengthened loyalty.
- Boosted team productivity through targeted training and a positive environment.
- Efficiently aligned sales, marketing, and other departments for goal achievement.

Sales/ Business Dev. Mgr. at AFLAK Electronic Industries Ltd.
  • Saudi Arabia - Jeddah
  • February 2010 to November 2015

Company Business: POS, Access Control, and Office Furniture.
- Increased annual sales from SAR 6M to 27M through a 3-year business plan.
- Managed 15 Direct and 75 Indirect Personnel across a Branch Network.
- Expanded market share in POS, Access Control, and Office Furniture.
- Enhanced operations by implementing a CRM System.
- Optimized pricing for consistent company profitability.

National Sales Manager at Fursan Alfa Trading Est.
  • Saudi Arabia - Riyadh
  • January 2004 to December 2009

Company Business: Petrol Station equipment related to fueling and fire Fighting Systems.
- Designed & implemented a 3-year business plan for the Petrol Station business resulting in over 25% annual growth in Sales.
- Introduced Electronic Fuel Dispensers of Chinese origin and a non-metallic Fuel Piping system of British origin in Saudi Arabia.
• Responsible for overall operational management this includes, but is not limited to, market analysis, product sourcing, & purchasing, costing & pricing, sales & marketing, and website development.

Sales Manager at Orbits Technologies
  • Saudi Arabia - Riyadh
  • June 2001 to December 2003

Company Business: Retail Market Solutions & Access Control Systems with Branch offices in all major cities of Saudi Arabia.
• Acknowledged for enhancing customer’s database by 75% & sales by 62%.
• Set up/ implemented branch sales plans aligned to organizational policies for accomplishing branch sales targets.
• Business generation by effectively implementing sales infrastructure & setting up new client base/ developing assigned key accounts.
• Evaluated sales statistics in defining policies & promoting sales across the key customer segment.
• Enhanced client satisfaction by effectively resolving issues & rendering qualitative service delivery.

Export Manager at Skintrend International (Pvt.) Ltd.
  • Pakistan - Lahore
  • July 1993 to April 2001

Company Business: Leather & Cotton Garments Factory.
- Responsible for the overall management of a Leather and cotton fashion garments factory with 400 plus workers.
- Planned & implemented a 3-year Business Plan that resulted in a 21% annual increase in sales.
- Set up a Garments stitching factory of 250 plus machines in Kenya.
- Handled Imports, Exports, L/Cs & Bank Financing (FAPC & FAFB).

Marketing Officer at Poly Paper and Board Mills (Pvt.) Ltd.
  • Pakistan - Lahore
  • June 1992 to July 1993

Company Business: Production & Sales of Tissue Paper.
• Responsible for Marketing activities for Lahore and all Northern areas.
• Reporting to National Sales Manager & supervised a Sales Team of 5.
• Coordinated the work activities of Product Manager.

Education

Master's degree, MBA
  • at Preston University
  • November 1998

Marketing

Bachelor's degree, Law
  • at University of the Punjab
  • April 1992

Studies Jurisprudence, Civil & Criminal Law of Pakistan in general. As part of the Bachelor's program also studied Company's Law & International Law.

Bachelor's degree, Arts
  • at University of the Punjab
  • April 1990

Studies Statistics & Political Science as main subjects

Specialties & Skills

Strategic Planning
Commercial Operations
Business Analysis
Business Development
Operational Management
Leadership & Team Management
Communication and 'people skill'
Motivation & Team-building
Planning, organising and time-management
Problem Solving and Conflict Resolution
Project Management & Budgeting
Reporting, Tracking & Monitoring
Presentations & Negotiations
Sales & Customer Service
Costing & Pricing
Marketing & Business Development
Process analysis & improvement
Brand Management & Positioning
Sourcing & Purchasing
Strategic formulation & execution
Vendor & Client relations

Languages

Urdu
Expert
English
Expert
Arabic
Beginner

Memberships

Microsoft
  • MCSE
  • December 2000
Lahore High Court Bar Association
  • Lawyer
  • April 1996

Training and Certifications

Human Resource Management (Training)
Training Institute:
PIMS
Date Attended:
January 2012
MCSE (Certificate)
Date Attended:
January 2000
Valid Until:
November 2000

Hobbies

  • Cooking
  • Hunting