Marketing, Branding and Communications Manager•
LAFARGE Egypt-Geocycle
Total years of experience :5 years, 9 Months
BuildingBrand: positioning, profileandimage(technical andcommercial). Internal andexternal communicationsandcampaigns. Marketingstrategy. Collaborations withGovernmental entitiesandNGOs. CorporateSocial Responsibilityagenda. Publicrelations. Leadgeneration-support. Marketingbudget, 10MEGP. Client experienceandrelationships. Markettrends, customerinsights, market analysisandbestpractices. Campaigns, partnerships, sponsorships&awareness. Conferencesandevents, attendingandhosting. Onlinepresence; Social Media. PartnershipSuccess.
Commercial:
Lead generation.
Lead-to-client conversion.
Facilitated legal contracts cycle.
Pricing scheme-Profit & Loss.
Technical:
Audits.
Technical submittals.
Pre-qualification process.
Quality Assurance Technical Profile.
Designed and updated cycles and SOPs.
Certifications.
Operated pharmaceutical waste destruction process-Egyptian Drug Authority.
Environmental Impact Analysis.
Emissions reporting.
Lobbying with governmental entities regarding the continuous update of Kuwait's energy code. Managing new projects, studying and meeting project's specs per the energy code. Acting as the focal point for the company with governmental entities regarding registration new suppliers and vendors with the ministry of Electricity and Water and the Ministry of Public works, in accordance with the energy code. Responsible for creating and managing company's technical documents, submittals and marketing material.
Operations across all departments.
Cycles and SOPs.
Reports; analytical, operational and strategic..
Process development.
Data management.
Business development, pipeline and funnel
Insights and foresights.
Sales Volumes.
Competitor's activities analysis.
Market Trends.
Data management.
Business development.