Brand & Trade Marketing Manager
Super Max
Total des années d'expérience :8 years, 4 Mois
• Handling Online & offline Marketing Campaigns as well as launch campaigns
• Doing regular market visits both modern trade as well as lower trade to ensure visibility
• Working closely with brand communication to get visible POSM
• Working towards sponsorship for various events & setting CPS for various initiative
• Prepare and distribute press releases, public service announcements, sales team marketing memos and in house marketing communications
• Brand Merchandise Planning and Product Selection
• Working on planogram, visibility of Modern Trade key accounts
• Working on U&A and product test for various stimulus
• Working on penetration & visibility enlargement for Retail / General Trade
• Working on product mix for various trades
• Proofreading and anticipate in the artwork processes reading and Timeliness of process
• ATL, BTL activations in media & trade (Retail, wholesale & Modern Trade)
• Handling Online & offline Marketing Campaigns as well as launch campaigns
• Identified & hired creative agencies
• Coordinate with web team to develop website & ecommerce logistics
• Demonstrated competencies in writing various business plans
• To work closely with the product team during product development to ensure that the products & services meet the market needs
• To ensure that the product is launched, executive in time & within budget
• Setting CPS(current project schedule) for the initiative
• Prepare and distribute press releases, public service announcements, sales team marketing memos and in house marketing communications
• Spearheaded negotiations with external vendor
Senior Key Account Executive for Beauty & Gillette - Mar 2010 - Feb 2011
Market Planner - June 2008 -Feb 2010
Senior Brand Marketing Executive (Wella & Pringles)- Aug 2006 - May 2008
sales
Customer Service
Retention
Planning
Sales
Customer service
Retention
Post Graduate Diploma in Human Resource
Post Graduate diploma in Event marketing, mgt & sponsorship
B.A. in Economics
