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rania badawi, Lead Copywriter

rania badawi

Lead Copywriter·Leo Burnett

United Arab Emirates

Master's degree,

Work experience

Total years of experience: 21 years, 3 months

Lead Copywriter

August 2011 - Present

Leo Burnett

Dubai, United Arab Emirates

August 2011 - Present

Copywriter/Conceptualizer
Leading on 4 major accounts: Mc Donald’s Arabia, Kellogg’s, Bel, Fox Channel.
In charge of creating concepts for campaigns that answer the market needs and communicate well to the consumer taking into consideration his cultural and linguistic background.
Ability to write scripts in different dialects: Egyptian, Saudi, and Lebanese.

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Arabic Copywriter

April 2008 - Present

Lowe Mena Advertising

Dubai, United Arab Emirates

April 2008 - Present

Senior Arabic Copywriter/Conceptualizer
I joined this Advertising Company to conceptualize and create attractive campaigns supported by strong Arabic copy for major clients in the Gulf region such as: Red Bull, Puma, Emaar, Etisalat, Unilever, Abu Dhabi Media Zone, Abu Dhabi Media Company, Masdar, Apple (Arab Business Machine Ltd), Bloomingdales, Carefree, J&J, CBD, Shuaa Capital, and many others. I have the ability to write scripts in different dialects such as, Egyptian, Saudi, Emirati, and Lebanese. I can write a compelling copy for any of the following:
• TV Commercials
• Radio Spots
• Print Ads
• Websites
• PR Materials
• Brochures (technical, touristic, marketing, etc..)
• Media Articles
• Leaflets

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Arabic Editor/Translator

June 2006 - December 2007

Middle East Broadcasters

Beirut, Lebanon

June 2006 - December 2007

Translator/ Editor
I joined this Journal Company to ensure the publishing of the Arabic version of MEB Journal
Translation of journalistic and technical articles, and interviews (English- Arabic/ Arabic-English).
Conducting interviews and writing articles in English and Arabic related to Broadcasting

Company industry:
Publishing
Job role:
Design, Creative, and Arts

Translator

March 2006 - December 2007

New TV

Beirut, Lebanon

March 2006 - December 2007

Subtitling

 Subtitling of Sit-coms, documentaries and soap operas from English into Arabic

Company industry:
Media Production
Job role:
Other

Translator/journalist

October 2004 - December 2005

Al Hiwar

Beirut, Lebanon

October 2004 - December 2005

 Translation of editorials, interviews, journalistic political articles, and newspapers abstracts (Arabic -English, English - Arabic, French - Arabic)
 Editor of The Arab and International News section at Al-Hiwar weekly newspaper.
 Organizing conferences and events.
 Minutes of meetings/ statements/ reports.
 Communication with journalists and Media outlets.

Company industry:
Journalism
Job role:
Other

Education

University of Saint Joseph

June 2006

June 2006

Master's degree,

Lebanon

University of Saint Joseph (USJ)

June 2002

June 2002

Bachelor's degree, Languages and Translation

Lebanon

Skills

Minutes
Expert
Minutes
Expert
Materials
Expert
Materials
Expert
Major Accounts
Expert
Major Accounts
Expert
News
Expert
News
Expert
Marketing
Expert
Marketing
Expert
Writing Saudi and Egyptian
Expert
Writing Saudi and Egyptian
Expert
Minutes
Expert
Minutes
Expert
Materials
Expert
Materials
Expert
Major Accounts
Expert
Major Accounts
Expert
News
Expert
News
Expert
Marketing
Expert
Marketing
Expert

Languages

Arabic

Expert

English

Expert

French

Expert