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Rania Damous Wehbe, Marketing Consultant

Rania Damous Wehbe

Marketing Consultant

Business Garage

Location
Lebanon
Education
Bachelor's degree, Advertising& Marketing Communication
Experience
20 years, 2 Months

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Work Experience

Total years of experience :20 years, 2 Months

Marketing Consultant at Business Garage
  • Lebanon - Beirut
  • January 2008 to November 2015

Handling projects on a free lance basis.My job consists of giving support to companies so to launch and/or expand their business locally or abroad over the Levant region (Syria, Jordan, Iraq).
My tasks include: provide research/market study; develop a business plan/ custom-made sales & communication strategy; coaching.

Sales & Marketing Director at Mediterranean Authentic Food Company (MAFCO)
  • Lebanon - Beirut
  • June 2004 to November 2007

Handled the business development & management of Atayeb El Rif project:
Main responsibilities :
*reshuffle:
-the product identity (label, brand image...).
-the Sales & Marketing strategy-Brand equity
*Develop proper Advertising & Communication materials: (ATL/BTL; website page)
*Assure local Market penetration to Key Accounts
*Open export Markets: (KSA, Kuwait)
* Monitor markets operations;
* Stock management
* Recruit, train & manage the whole sales force team
*Achieve targets.

Administrative Commercial Director at L'Oreal Liban
  • Lebanon - Beirut
  • November 2002 to March 2004

Main Role: Implement a systematic structure into the commercial department to ensure proper flow.
-Liaise between various departments: commercial, marketing, supply chain, and accounting.
-Ensure proper administration of sales operations.
-Ensure achievement of monthly targets through vigorous follow-up on sales force performance and market assessment and dissolving hindrance,
-Issue analytical reports.
-Develop internal & external contests and incentive tools to reach objectives.

Brand Manager at Michel Nassif & Fils
  • Lebanon - Beirut
  • January 1997 to October 2002

Main role: Handling the Brand management of Bjorg and Royal Canin.
-Develop the Marketing strategy &Communication plan and appropriate materials.
-Conducting research, market study & analysis.
-Issuing sales & statistical reports. Delivering presentations.
-Supervising sales activities; set plans & tactics.
-Handling communication with int'l suppliers; placing orders.
-Management of distributors & clients operations.
-Follow-up with advertising agency and media representatives.

Sales Executive at Al Khaleejia for Advertising & PR.
  • Lebanon - Beirut
  • April 1995 to September 1996

Position 1: PA for CEO
Position 2: Sales Executive (sell media space for MTV).

Education

Bachelor's degree, Advertising& Marketing Communication
  • at Notre Dame University
  • June 1995

BA in Advertising& Marketing Communication

High school or equivalent, Philosophy
  • at Collège Sœurs des Saints
  • June 1989

Holder of Lebanese Baccalaureate II (Philosophy) Collège Sœurs des Saints-Cœurs, Beirut

Specialties & Skills

Team Management
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Business Correspondence
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Analytical & Planning skills
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Customer Driven
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Project Management
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BRAND MANAGEMENT
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MARKETING
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PR
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RECRUITING
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Strong written & communication skills
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Administration/management
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Feasibilitystudy
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Languages

Arabic
Native Speaker
English
Expert
French
Expert

Training and Certifications

Destination Communication 2000 -ESA (Certificate)
Date Attended:
May 1999
Training to Team Management -L'Oreal Liban (Certificate)
Date Attended:
January 2003
Negotiation skills (Training)
Training Institute:
L'Oreal Liban
Date Attended:
January 2004
Client Servicing Department (Training)
Training Institute:
Mediterranean Advertising Company
Date Attended:
July 1994
Time Management -Starmanship (Certificate)
Date Attended:
January 2002