Director of Communication
The Qode
Total years of experience :15 years, 6 Months
4 yrs & 9 months:
Director of Communications
Communicated and lead a team of professionals in representing the agency’s mission/image to internal and external publics.
Capitalized on local and national media opportunities
Create communication strategies & Fostered community and client relationships
Serve as the key spokesperson and media contact for the organization and clients.
Implemented greater utilization of electronic communications throughout the organization:
Achieved up to 30% YOY profit on overall profitability
Lead on business development and developed numerous strategies for business development pitches
Contributed to the strategic growth of client portfolio per sector, agency offering and team expansion.
Managed partnerships with key stakeholders
Hire, mentor and supervise extended care staff (Reduced staff turnover by 80%)
Provided support and direction to Digital, HR, Finance and events departments
Key portfolio clients:
Givenchy Paris, Chloe, Sha Wellness, Clinique La Prairie, MCM, BOSS, Sephora, Fenty Beauty, Marc Jacobs, Rixos,
5 years
Communications Manager
Help Setting up and establishing the startup PR agency.
Develop and implement successful PR campaigns for Luxury brands in the ME.
Manage team and spearhead high profile projects.
Successfully build new brand profiles in the region.
Organize Press Events and product launches
Achieve up to 100% YOY increase in visibility and awareness as per measuring tools by used by client.
Clients include:
Sephora, Louis Vuitton, Roger Dubuis, DKNY, Edge of Arabia, Hey Sugar, Rolling Stone, Alif Art Gallery, Glam Rock Watches, Lush, Art Space, Dina JSR, Vick Vanlian among others.
Develop and implement successful marketing and PR campaigns to promote clients in the marketplace.
clients included:
Fashion; Soiree, Studio 8, Luxecouture, Zufi Alexander, Manolo Blahnik, Caroline Castagiliano, Bow collection, Bochic jewelry
Hotels/ Leisure; Peninsula Group. Atlantis The Palm - Grand Opening, Zuri Resorts, Biolite skin clinic, Nstyle nail lounge.
F&B: Sugar Daddy’s, Circle Café, Switch restaurant, Mirai Restaurant, Bice Mare.
Art Exhibitions /shows: Carbon 12, unfair magazine launch, Abu Dhabi Fahsion expo, Barbie 50th anniversary show, Bike show, Dubai Opera Ball
Children: Theophile & Patachou, Peekaboo creative play centre
Work closely with Marketing Director to Develop and implement PR/Marketing strategic plans for Boutique 1 group
Establish and maintain brand image, awareness and media relations.
Successfully achieve qualitative and quantitative results
Produce Press kits, newsletters, corporate news, press/corporate communications
Organize Press Events, product launches, openings, sponsorships
Liaise with various department and third part suppliers to achieve overall corporate goals.
Establish a structured communications department and an effective internal communication strategy
Clients include: Carolina Herrera, Nina Ricci, PRADA, Paco Rabanne, E. Aigner, Comme des Garçons, FACES and Bourjois, CK beauty.
Increasing visibility of the brands in various communication channels
Preparing PR plans and following through
Achieving qualitative and quantitative results
Preparing and dispatching Press kits
Organizing Press Events
Management of a team of 3
Client's included: Dubai Opera Ball Event
Dubai Holding Group (Stradivarius & women’secret)
Copywriting both Arabic and English
Dispatching press kits
Developing and maintaining the press relationships and database
Attend client briefings, review meetings etc
Execute all follow up as required
Organize press events
Monitor press cuttings and update on coverage
Copywriting both Arabic and English
Dispatching press kits
Developing and maintaining the press relationships and database
Attend client briefings, review meetings etc
Execute all follow up as required
Organize press events
Monitor press cuttings and update on coverage
This is a four year major. First three years focus on all aspects related to media, jurnalism and communication. The last year focuses on marketing, PR, and international law, public speaking. and managing and preparing for events.