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RANIN AL SABBAGH, SENIOR MEDIA RELATIONS / SOCIAL MEDIA EXECUTIVE:

RANIN AL SABBAGH

SENIOR MEDIA RELATIONS / SOCIAL MEDIA EXECUTIVE:·AETOSWire

United Arab Emirates

Bachelor's degree, Banking & Insurance

Work experience

Total years of experience: 11 years, 8 months

SENIOR MEDIA RELATIONS / SOCIAL MEDIA EXECUTIVE:

June 2017 - Present

AETOSWire

Dubai, United Arab Emirates

June 2017 - Present

Main Responsibilities:

Media Relations:

• Pitching press releases to the targeted media
outlets and conducting follow-ups with the
journalists via different channels to ensure the
best media coverage.

• Monitoring the tier1-media reactions to each
kind of press releases and collecting their
feedback to build a guideline of their
preferences and editorial policies.

• Building and maintaining strong working
relationships with key media outlets of
different types (news agencies, newspapers,
magazines, online news portals, TV stations,
etc.)

• Planning, organizing and overseeing on-site
media coverage for press events, and assisting
the media representatives with their coverage-
related requirements.

• Updating the Media outlets data base on
regular basis.

• Preparing and submitting periodic reports as
required.

Social Media:

• Preparing social media plans, content and
calendars.

• Creating and managing different and multiple
(paid/organic) Social campaigns serving specific
goals (brand awareness, product launch, etc.).

• Keeping up with latest social media trends,
tools and policies and revising plans/actions
accordingly.

• Engaging with followers and responding to
queries and feedback in a timely manner.

• Analyzing campaigns performance and
preparing reports periodically.

Company industry:
Public Relations (PR)
Job role:
Marketing and PR

property consultant

November 2016 - May 2017

Sarot Property

Dubai, United Arab Emirates

November 2016 - May 2017

Main responsibility:

• Providing properties selling and leasing
services in UAE & Turkey to our MENA clients.

• Generating and maintaining leads database
through networking & cold calls to stimulate
sales.

• Providing real estate investment consultation
and advice to our clients.

• Acting as an intermediary in negotiations
between buyers and sellers on all the terms and
conditions of the deal.

• Preparing and submitting periodic reports as
required.

Company industry:
Real Estate
Job role:
Sales

HEAD OF REGISTRATION DEPT.

February 2016 - July 2016

Syrian Arab Red Crescent

Damascus, Syria

February 2016 - July 2016

Main Responsibilities:

• Preparing the major registration plan of the branch, and the monthly -targeted areas based- sub plans.
• Monitoring and keeping track of all registration procedures and progresses.
• Designing / amending the registration forms as necessary.
• Supervising the registration data entry in coordination with the Database officer (more than 16, 000 internally displaced families registered until Jul. 2016)
• Coordinating with all field partners with regards to field registration data and reports.
• Exporting specific data records and lists to other departments as required.
• Coordinating with the Assessment Department with regards to information exchanging and data cross-checking.
• Ensuring a swift information flow with all relief-related departments.
• Planning the registration process and leading the field team in all emergency relief operations.
• Providing professional training and assistance to all team members (10 volunteers)
• Supervising the team performance and work shifts.
• Preparing and submitting periodic reports as required.

Company industry:
Non-profit Organization
Job role:
Management

LIVELIHOODS COORDINATOR

January 2016 - July 2016

Syrian Arab Red Crescent

January 2016 - July 2016

Main Responsibilities:
• In charge of initiating and operating the Livelihood Department in Swaida branch (under direct supervision of the ICRC delegation)
• Setting up the livelihoods team while providing leadership, management, professional training and capacity building as per programmatic/ operational needs and requirements.
• Preparing and designing concept papers and sustainable livelihoods’ pilot proposals including all documentation methodology and defining implementation procedures.
• Directly supervising and leading field teams in all data collecting missions.
• Providing detailed project budgeting and financial management processes using best practice tools and approaches.
• Setting up guidelines and monitoring /developing measurable indicators for evaluation of project achievements against targets, which would be reflected in the design / amendments of current and future livelihoods projects.
• Establishing and maintaining effective working relationships with local governmental partners (Directorate of Agriculture), and acting as a focal point for coordination of food security & livelihoods’ matters as well.
• Ensuring that the beneficiary communities are participating as equal partners in the design, monitoring and evaluation of projects
• Preparing and submitting periodic reports as required.

Company industry:
Non-profit Organization
Job role:
Management

RELIEF TEAM MEMBER

July 2014 - January 2016

Syrian Arab Red Crescent

Syria

July 2014 - January 2016

- Participating in field relief operation (such as Registration, Assessment, and Distribution)
- Distribution team leader
- Registration team leader

Company industry:
Non-profit Organization
Job role:
Other

Education

Damascus University

November 2014

November 2014

Bachelor's degree, Banking & Insurance

Syria

GPA (percentage): 73%

GPA (percentage): 73%

Skills

Microsoft Office
Expert
Microsoft Office
Expert
Microsoft Office suite.
Intermediate
Microsoft Office suite.
Intermediate
Digital Marketing
Expert
Digital Marketing
Expert
Client Service
Expert
Client Service
Expert
Media Relations
Expert
Media Relations
Expert
Social Media
Expert
Social Media
Expert
marketing strategy
Beginner
marketing strategy
Beginner
web analytics
Intermediate
web analytics
Intermediate
Digital Marketing
Intermediate
Digital Marketing
Intermediate
wordpress
Intermediate
wordpress
Intermediate
Client Service
Expert
Client Service
Expert
Media Relations
Expert
Media Relations
Expert
Social Media
Expert
Social Media
Expert
Microsoft Office
Expert
Microsoft Office
Expert

Languages

Arabic
Native Speaker
English
Intermediate

Training and Certifications

Certifications
Google Ads Apps Certification
Jul 2020 - Jul 2021
Show credentials
SMM Fundamentals - Certificate
Jul 2020 - Jul 2021
Show credentials
SEMrush Social Media Toolkit - Certificate
Jul 2020 - Jul 2021
Show credentials
Google Ads Video Certification
May 2020 - May 2020
Show credentials
Google Shopping ads Certification
May 2020 - May 2020
Show credentials
Google Ads Display Certificate
May 2020 - May 2020
Show credentials
Google Ads Search Certificate
May 2020 - May 2020
Show credentials
Fundamentals of Digital Marketing
DIGITAL SKILLS SOCIAL MEDIA
Digital Skills: Digital Marketing

Training
Basic Child Protection and Psychosocial Support
IMC
Aug 2014
Principles of Psychological Support Based on Local Community
SARC
Jul 2014
Registration, Assessment, and Distribution workshop
SARC
Aug 2015
Cash Transfer Programming (CTP)
British Red Cross
Mar 2016
Basics of Gender Based Violence for Front Line Workers
IMC
Aug 2014
Disaster Management Fundamentals
SARC
Dec 2014
First Aid Fundamentals
SARC
May 2015
Livelihoods Project Management
IFRC & British Red Cross
Jan 2016