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Ranjith Pillai, CREATIVE MARKETING HEAD

Ranjith Pillai

CREATIVE MARKETING HEAD·COO – CREATIVE CATALYST. KOLKATA

Saudi Arabia

Master's degree, Administration And Business Administration

Work experience

Total years of experience: 24 years, 7 months

CREATIVE MARKETING HEAD

January 2024 - Present

COO – CREATIVE CATALYST. KOLKATA

Kolkata, India

January 2024 - Present

Work with clients to craft the messaging and implement strategic positioning in their market. Assist COO and also its clients with business plan, branding, advertising, remodeling, and marketing. In just a span of 6 moths we are able to position ourselves in the Industry, These efforts boosted monthly sales from start to over a INR 10 million. Create marketing campaigns including email, print, digital, outdoor, and social media. Based on market analysis, craft concept and content for journal ads, direct mail campaigns and blogs.
Company industry:
Advertising
Job role:
Management

MARKETING MANAGER

August 2024 - December 2024

BAGBOX KSA ADVERTISING & PUBLISHING COMPANY,

Riyadh, Saudi Arabia

August 2024 - December 2024

At BagBox, a leading one-stop solution for high-quality printing and signage production, I spearheaded the development of strategic marketing initiatives that positioned the company as a trusted partner in the industry. By identifying key prospects and delivering tailored marketing solutions, I successfully brought in major clients such as Othaim, Cheil Samsung, Aujan Coca-Cola, Lenovo, and Xiaomi. My approach involved not only crafting compelling pitches but also managing end-to-end production coordination, ensuring seamless project execution from concept to delivery. This hands-on involvement allowed us to exceed client expectations and establish strong, long-term relationships, contributing significantly to the company’s growth and its reputation as a go-to provider in the competitive signage and printing market.
Company industry:
Advertising
Job role:
Sales

BUSINESS DEVELOPMENT MANAGER

January 2019 - January 2024

IMPRESARIO EVENTS,

Cochin, India

January 2019 - January 2024

A career in Business Development at Impresario, a pioneering event management company since 1995 in South India, my role involves driving business growth through securing and managing high-profile events: welcoming the first cargo ship at Vizhinjam Port, launching India's first hydrogen-fueled boat, and naming India's first aircraft carrier Vikrant. I have managed large events like AIOC, MyG, CREDAI, ADBRO Education Expo, and many dealer meets and Big & Small events. I have handled properties like Miss Kerala and One Night Party. Some of the major strengths I possess include forging strategic partnerships, formulating customized event proposals, and delivering the outstanding experience that matches with our client vision.
Company industry:
Events Management
Job role:
Marketing and PR

NEW PROJECTS HEAD BRAND & MORE MAPP

January 2015 - January 2018

COCHIN

Cochin, India

January 2015 - January 2018

A leading OOH Company, which had monopolized the Highway Gantry market until recently. Designed and developed auto hood molds for different models of vehicles with innovative backlit displays at the back of the hood. I identified strategic locations of Single Pillar Hoardings along Highways in Kerala. Results: Considerable revenue growth. Later, I led Marketing, Production, and New Projects, overseeing all the operations with projects at all stages, from their conception through completion, to ensure the operation was at maximum profitability. Later on, the company also diversified its business into the medical college and hospital sector within the Republic of Congo.
Company industry:
General Engineering Consultancy
Job role:
Marketing and PR

MARKETING MANAGER

January 2015 - January 2016

MCC – MEDIA CREATIVE CONSULTANTS,

Cochin, India

January 2015 - January 2016

I specialized in identifying prospects for creative communication and account management. Key responsibilities included devising ways to bring in new business and developing solid relationships with key clients such as PAUL ALUKKAS (Builder), NOLTA (Kitchenware), Kriztle (Spas and Jacuzzis), THALIRMA (Spice Powders), etc. . My work involved developing appropriate creative work for the client's needs, ensuring successful project execution, and driving overall client satisfaction.
Company industry:
Advertising
Job role:
Marketing and PR

HEAD OF MARKETING & BUSINESS DEVELOPMENT

November 2009 - October 2014

g-BRAIN A&M PRIVATE LIMITED – TRIVANDRUM

Thiruvananthapuram, India

November 2009 - October 2014

Led creative marketing strategies from the front in diverse industries, created and executed at the Company. I will lead concept development for leading marketing initiatives, deep market research for design development, and new business acquisition. I was at the forefront of creating creative strategy that spoke to our targeted audience and delivered measurable results. Executed well with marketing initiatives for major clients, including Credence Hospital, Agnikon-Kitchen Utensils, Traffic Jam-Fast Food, Arul Jothy-Chain of Veg Food, Olive Builders-and their major hotel project, De-Aqua (Pet Show), among others, seeing to it that every brand grew exceedingly in the market.
Company industry:
Advertising
Job role:
Management

PROCESS ASSOCIATE (Night Shift)

November 2007 - October 2008

GENPACT – No 1. BPO IN INDIA HYDRABAD

Hyderabad, India

November 2007 - October 2008

We serviced Logistics Service, Just-In-Time, for PENSKE through GM America, managing super-critical processes in a Six Sigma environment. This involved route deviation planning six months in advance, maintaining ETAs, and assuring seamless operations. This has been important in developing my ability to critically appraise processes for contingent risks and minimize errors to assure quality results.
Company industry:
Business Process Outsourcing (BPO)
Job role:
Logistics and Transportation

HEAD OF ADMINISTRATION

January 2006 - January 2007

OUR COLLEGE ARTS & COMMERCE –

Kannur, India

January 2006 - January 2007

The first step in planning and designing an integrated administration system for the college involved identifying key sections related to student management, staff management, timekeeping, and collections. I saw the project through its development, up to the approval and testing of the process upon which a foundation was laid for smoothing operations and increasing efficiency in administration.
Company industry:
Primary, Prep, & Secondary School
Job role:
Management

MARKETING & ADMINISTRATION MANAGER

January 2003 - January 2006

GoKERALA & INDIAN CLOTHING COMPANY,

London, United Kingdom

January 2003 - January 2006

As a Manager, I undertook monitoring and managing the supply of finished products from India to global brands like GUCCI, M&S, and Somerfield with good quality and timely delivery. I also undertook quality management for tourists visiting India, especially Kerala, with optimum service and satisfaction.
Company industry:
Travel Agency
Job role:
Administration

STOCK FILL SUPERVISOR

January 2001 - January 2003

GoKERALA & INDIAN CLOTHING COMPANY,

London, United Kingdom

January 2001 - January 2003

At the largest 24-hour Tesco store in the UK, I was
entrusted with the crucial responsibility of managing the
night shift to ensure optimal store operations and
customer satisfaction. My role involved systematically
refilling shelves, organizing stock, and maintaining product
displays to prepare the store for the next days business.
By efficiently handling inventory replenishment and
addressing any discrepancies, I played a key role in
sustaining smooth store functionality during off-peak
hours. This experience honed my skills in time
management, attention to detail, and the ability to work
independently under pressure, all while contributing to an
enhanced shopping experience for customers.
Company industry:
Tourism, Museum, & Cultural
Job role:
Maintenance, Repair, and Technician

PROJECT SECRETARY

January 2000 - January 2001

MUSHRIF TRADING & CONTRACTING COMPANY LLP,

Al Kuwait, Kuwait

January 2000 - January 2001

In Kuwait, working as a Project Secretary for Engineer Sayeed Al Warith, I assisted in road and maintenance projects by executing critical administrative work with precision. This would include memo drafting, managing project-related communications, and recording meeting minutes with accuracy. My IT background helped in efficiently maintaining and organizing the files and documents concerning the project for compliance with ISO standards and quick retrieval of the documents. This role has really outlined my relevance for transitioning from IT into project support through strong organizational and administrative skills in working to guide complex road and maintenance projects.
Company industry:
Construction & Building
Job role:
Administration

BACKEND PROGRAMER

January 1999 - January 2000

PLANET EARTH NET SOLUTIONS

Cochin, India

January 1999 - January 2000

I was an active member of a pioneering team in the field of backend and server programming in our state. I significantly contributed to major projects using Java and ASP technologies. We have been the pioneering team in developing critical systems for various valued clients including Cochin City Police, Achayan, and Cochin Gateway. It involved designing and implementing robust backend solutions, improving system performance and reliability, and being able to emphasize expertise in innovative and impactful technological solutions.
Company industry:
Software Development
Job role:
Information Technology

Education

UEL – UNIVERSITY OF EAST LONDON

January 2006

January 2006

Master's degree, Administration And Business Administration

United Kingdom

GPA (percentage): 50%

GPA (percentage): 50%

I hold an MBA with a specialization in Strategic Management and Marketing from the University of East London, Docklands, where I developed a comprehensive understanding of business dynamics and global market strategies. My academic journey included a pilot-study-based dissertation exploring workforce motivation and commitment through psychological strategies, supported by extensive research and over 150 references. This experience honed my analytical, research, and strategic planning skills, equipping me to tackle complex business challenges with innovative solutions. Additionally, my background in Business Behavior has deepened my expertise in organizational dynamics, making me adept at aligning human capital with strategic objectives to drive impactful results.
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BHARATHIAR UNIVERSITY

January 1998

January 1998

Bachelor's degree, COMPUTER SCIENCE

India

GPA (percentage): 50%

GPA (percentage): 50%

hold a BSc in Computer Science from Bharathiar University, completed at the renowned GRD College, which was one of the few institutions offering computer science degrees during a time when such programs were unavailable in my home state. Driven by a deep passion for programming and hands-on problem-solving, I chose to specialize in this field to formalize my knowledge. The curriculum was robust and included programming languages such as C, PROLOG, COBOL, and FORTRAN, alongside critical subjects like Microprocessor Architecture and Accounting Systems. This education not only provided me with a strong theoretical foundation but also honed my technical and analytical skills. GRD’s reputation for academic excellence and its forward-thinking approach to technology prepared me to excel in the evolving landscape of computer science and to tackle real-world challenges with confidence and precision

TRIVENI ACADEMY

January 1995

January 1995

High school or equivalent, Science & Computer

India

GPA (percentage): 50%

GPA (percentage): 50%

My journey began at Triveni Academy, once the largest residential school in India, where I lived in a vibrant, multicultural environment with over 7,000 students. Discipline was not just taught—it was ingrained in every aspect of life, shaping my character from the very start. The school, later acquired by Tamil Nadu’s legendary leader, Sree Jayalalitha, became the foundation of my resilience and adaptability. Living away from home, I learned how to thrive in diverse situations, develop strong interpersonal skills, and excel in a world that constantly pushed me to adapt and grow. This unique upbringing not only nurtured my leadership qualities but also prepared me for the ever-changing challenges of the professional world.

Skills

Sponsorship Sales
Expert
Sponsorship Sales
Expert
Event Sales
Expert
Event Sales
Expert
Branding
Expert
Branding
Expert
Marketing
Expert
Marketing
Expert
B2B Marketing
Expert
B2B Marketing
Expert
English
Expert
English
Expert
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
MARKETING
Expert
MARKETING
Expert
PLANNING
Expert
PLANNING
Expert
MARKETING STRATEGIES
Expert
MARKETING STRATEGIES
Expert
FINANCIAL MANAGEMENT
Beginner
FINANCIAL MANAGEMENT
Beginner
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
DIGITAL MARKETING
Beginner
DIGITAL MARKETING
Beginner
CONCEPTUALIZATION
Intermediate
CONCEPTUALIZATION
Intermediate

Languages

English
Expert
Hindi
Intermediate
Malayalam
Intermediate
Tamil
Intermediate
Arabic
Beginner

Training and Certifications

Training
Project Management Professional
Synergy School of Business Show credentials

Hobbies

  • Table Tennis
    Champion in School,