Raouf Rafla

• Manage online social media marketing strategies for clients in various fields including food market and consumer goods, media and technology.
• Research for social marketing strategies initiated by competitors of the managed brands.
• Correspond with clients to discuss potential marketing solutions
• Conceptualize social media marketing strategy for the concerned brands by selecting appropriate media platforms (Facebook, Twitter, Youtube, Pinterest, Instgram & LinkedIn) and designing innovative marketing ideas to match the strategy objectives
• Identify and utilize various social media marketing tool including Social Bakers, UberVU
• Monitor quality of various social media platforms utilized by customer to ensure that strategy objectives are met with client’s needs
• Generate and analyze reports conveying progress of social media platforms
• Develop process for managing ghost writers and account handlers
• Set strategy plan for Qatar’s Al-Rayan TV channel and web content
• Covered launch of Al-Rayan TV channel through live tweeting and providing media content including photos & videos

• Software Quality Control Engineer (QCE) /SME, LinkDev, June 2007 - October 2011

* Develops and implements comprehensive test plans and test cases for complete software solutions.
* Performs all aspects of verification, including functional, regression, performance and system testing.
* Develops test automation both at the functional and system level through Watin using C# language
* Evaluating quality of projects through testing
* Testing projects through different phases (smoke, integration, regression) to assure it meets customers' satisfaction
* Monitored and evaluated projects in order to issue acceptance or rejection for launching projects live
* Designed and implemented security tests used to assess project's vulnerability
* Utilized IBM Rational AppScan for security testing and generating reports

• Software/Hardware Research and Development, NetEgypt, December 2006 - February 2007

* Investigating solutions for software and hardware
* Upgrading websites using innovative ideas and researching similar websites
* Deciding projects' outlines
* Planning for projects steps
* Planning site maps
* Research the internet to assemble needed software and/or hardware

• Video Editor, VCI (Vision Communication International), August 2006 - November 2006

* Videos editing (rough edit, transition between cameras, syncing audios with cameras, adding filters to videos)
* Digitizing and Quality Control on videos