Rasa Maleeva

Entrepreneur & E-commerce Seller | Wildberries Marketplace (the “Amazon of Russia”; leading e-commerce platform in the CIS region) | Self-Employed
• Built and managed 2 e-commerce stores in Home & Kitchen and Kids, generating 3, 000+ sales, ~20% net profit, and 300%+ markup.
• Managed end-to-end operations across catalog setup, product listings, pricing, promotions, inventory tracking, replenishment, returns, and KPI reporting.
• Optimized product pages with SEO-focused titles, descriptions, attributes, keywords, and visuals, increasing listing quality to 9.8/10.
• Monitored sales performance, pricing trends, competitor activity, and assortment results to improve promotions, restocking, and listing performance.
• Coordinated with suppliers, logistics providers, and 3PL partners to support smooth sourcing, fulfillment, and ongoing order operations.

• Built and managed 2 e-commerce stores in Home & Kitchen and Kids, generating 3, 000+ sales, ~20% net profit,
and 300%+ markup.
• Managed end-to-end operations across catalog setup, product listings, pricing, promotions, inventory tracking,
replenishment, returns, and KPI reporting.
• Optimized product pages with SEO-focused titles, descriptions, attributes, keywords, and visuals, increasing
listing quality to 9.8/10.
• Monitored sales performance, pricing trends, competitor activity, and assortment results to improve promotions,
restocking, and listing performance.
• Coordinated with suppliers, logistics providers, and 3PL partners to support smooth sourcing, fulfillment, and
ongoing order operations. marketing
offering automation tools for SEO, contextual advertising, and content management)

• Managed inbound B2B accounts, with around 90% of clients in e-commerce and online retail, recommending Google Ads and Yandex.Direct solutions.
• Closed 8-9 deals monthly, generating $650K+ in total deal turnover.
• Coordinated onboarding and campaign handoff to internal teams, supporting smooth execution and client communication.
• Maintained pipeline reporting in Google Sheets; trained 5 new sales managers.

• Managed inbound B2B accounts, with around 90% of clients in e-commerce and online retail, recommending
Google Ads and Yandex.Direct solutions.
• Closed 8-9 deals monthly, generating $650K+ in total deal turnover.
• Coordinated onboarding and campaign handoff to internal teams, supporting smooth execution and client
communication.
• Maintained pipeline reporting in Google Sheets; trained 5 new sales managers.
Managed complex international travel, relocation, and event logistics, coordinating vendors, timelines, budgets, and
problem-solving under pressure.