رشا Mohammed

• Analyze brand positioning and consumer insights
• Shape and communicate vision and mission
• Translate brand elements into plans and go-to-market strategies
• Increasing brand awareness and market share
• parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Devise innovative growth strategies

• Analyze brand positioning and consumer insights
• Shape and communicate vision and mission
• Translate brand elements into plans and go-to-market strategies
• Increasing brand awareness and market share
• parameters, market applications, and sales estimates
• Measure and report performance of all marketing campaigns and assess ROI and KPIs
• Monitor market trends, research consumer markets, and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Devise innovative growth strategies

• Leading and inspiring a team of 10 design, marketing, digital marketing, social media, e- commerce, and customer service professionals
• Developing customer attraction and retention strategies for sales profitability, as well as digital marketing strategies and activation plans, including SEO/SEM, google search, PPC, SMS, email, database, social media, and display advertising campaigns
• Managing the overall marketing budget allocation process, as well as plans and concepts for photo and video shoots for collections
• Directing a new CRM project with chatbot features across multiple platforms and developing its communication strategy
• Regularly monitoring sales team performance and KPIs to determine progress toward specific sales objectives and set improvement goals
Achievements to Date at Blooming
• Established an e-commerce website that ships globally, resulting in one of the main points of sale with a 25% increase in sales
• Initiated a customer loyalty program to boost customer satisfaction, which resulted a 20% increase in sales, a 75% increase in subscriptions, and a 30% increase in points redemption in 2019
• Introduced a gifting strategy with the goal of making the brand the first destination for gifting,
which increased the average transaction value (ATV) by more than 30% in 2019 and 2020
• Improved and expanded existing categories to include bridal and sports following an in-depth
market gap analysis using focus-group research
• Drove the planning and execution of successful CSR campaign projects, such as “Shop & Donate”
campaign with Zahra Association
• Contributed to the direction and review of the VM role, which improved product availability and
increased ATV and UPT
• Achieved skyrocketing sales during the COVID-19 pandemic and attained a platinum ranking for
the company in the Nitaqat Saudization Program by building an entire team of Saudi females

• Built brand credibility by directing various products and developing communication strategies that meet the expectations of customers
• Led the creation of an online store with an app from the ground up to expand brand reach, and managed content and design conception, resulting in a 20% increase in sales
• Oversaw the VM role in review, which aided in improving goods availability, increasing ATV and UPT to 20% in the 1st quarter
• Spearheaded the development of campaigns for 2 brand items, utilizing brand ambassadors as well as traditional and non-traditional advertising, achieving 90% sales in 1 month
• Launched a campaign for the Ramadan collection, including a winning concept for presenting the collection, resulting in a 25% increase in sales
• Improved social media content by studying target customers’ insights and focusing on finesse, which promoted brand awareness and social
media presence, gaining 1K followers per day

• Received the Best Layout Concept Award in 2014 for increasing sales through effective visual design of the website, as well as recommendations for process improvements to optimize website layout
• Played a key role in developing the production platform and system, and oversaw the production process for all company’s deals on the website
• Designed offers and deals, one of which exceeded 120% in 7 days, as well
as created new and improved layouts and deals plan for 90% of projects

• Developed and implemented design solutions while ensuring timely and successful delivery in accordance with client needs and objectives
• Managed graphic design projects from inception to completion, and
participated in the planning and organization of various campaigns such as Bupa Arabia’s Saudi National Day, the Saudi National Bank’s Loyalty, Travel, and Alfursan Programs, and Alshifa Honey Promotion
• Served as the primary point of contact for the country's mega clients, including King Abdullah Economic City, Goody, and Savola

• Designed the magazine's visual layout (cover page, headlines, sections) and made decisions on details such as topic, color, font, and page count
• Handled internal communication and coordination with editors, circulation directors, and advertising managers, as well as external
arrangements with printers and photographers