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Rasha Ezzeldin, Head of Public Relations and Corporate Communications

Rasha Ezzeldin

Head of Public Relations and Corporate Communications·Orascom Telecom Holding (Africa & Asia Business Unit for Vimpelcom Ltd.)

Egypt

Master's degree, International Business

Work experience

Total years of experience: 32 years, 4 months

Head of Public Relations and Corporate Communications

December 2011 - Present

Orascom Telecom Holding (Africa & Asia Business Unit for Vimpelcom Ltd.)

Cairo, Egypt

December 2011 - Present

Responsible for the Holding’s PR, Corporate Communications and CSR strategies and policies, managing the organization’s external communications and media relations, overseeing the Corporate communications team, actively participating in the Holding’s management team, and helping to ensure message discipline and the quality of communications with different stakeholders. Primary responsibilities include: Developing and overseeing the smooth execution of PR, Corporate Communications (including corporate ALT & BLT branding, website management and intranet creation and management) and CSR strategy, policies, budgets & message development for the holding in Cairo and the subsidiaries in Africa & Asia; Managing and ensuring aligned digital, Print & Electronic External Communications; efficient and timely Media relations, Leadership & Management of a multi teams with different strategies, budgets and maturity markets.

Company industry:
Telecommunications
Job role:
Marketing and PR

MARKETING COMMUNICATIONS SENIOR MANAGER

September 2018 - December 2018

Qalaa Holdings

Cairo, Egypt

September 2018 - December 2018

Responsible for Planning and executing communications around key audiences and providing timely, quality, consistent and value-added communications services including internal and external communications, media relations and all other communication services. Manage Public Affairs, including handling stakeholder relations, Corporate Responsibility, reputation risks, public policy & advocacy. Manage Corporate Brand as a valuable, global asset including formulating the strategy, designs the Corporate Brand Communications, as well as research, measurement & monitoring of the Corporate Branding.

Company industry:
Venture Capital & Private Equity
Job role:
Marketing and PR

Public Relations Manager

October 2007 - November 2011

Orascom Telecom Holding

Cairo, Egypt

October 2007 - November 2011

In charge of all tasks related to the corporate image and identity of Orascom Telecom Holding through proactive and reactive media relations and effective strategic public relations management. Primary Responsibilities includes: Create PR strategies and policies, and manage corporate identity in conjunction with the PR budget. Oversee and supervise all subsidiaries and affiliate companies’ PR strategy and programs. Develop, implement and maintain a consistent and comprehensive communications & public relations plans and programs, both short and long range, to support the objectives of OTH with solid strategy and innovative tactics. Manage various communications channels including media, events, and sponsorships. Analyze and follow up on budget allocations/activity. Develop and maintain strong working relationships with local and international media. Facilitate press interviews, draft press releases, manage editorials in international publications, and other documents, and pitch stories.

Company industry:
Telecommunications
Job role:
Marketing and PR

Associate Communications Manager

April 2007 - September 2007

Palm Hills Developments

Cairo, Egypt

April 2007 - September 2007

Managed all marketing activities, including supervising company’s projects promotional plans, and targeted marketing campaigns. Primary Responsibilities included: Developing marketing and promotional campaign including a suitable media plan in line with the company’s objectives. Managed, along with the company’s creative agency, the design and production of all promotional materials required for the Corporate Identity and the company’s projects. Supervised activities and set schedule for the company’s marketing team including the marketing consultancy agency. Met weekly with the Chief Commercial Officer & Sales Managers to assess progress & coordinate initiatives to encourage sales. Planned events sponsored or organized by Palm Hills Developments. Supervised internal newsletter design & production. Planned, along with the PR agency, the production of regular press releases covering events, projects, promotions, etc. Assisted in marketing research & assessed the best mediums for the promotion of the company and its projects. Effectively managed BTL & ATL campaign budget to ensure all goals are consistently met.

Company industry:
Real Estate
Job role:
Other

Client Relations Manager (Client Relations Dept.)

September 2006 - April 2007

Promoseven Weber Shandwick

Egypt

September 2006 - April 2007

responsibilities include overseeing different aspects of Client Relations scope of work—from identifying core needs, planning and executing events, plans and budgets related to product launches, business development and service upgrading. The position has aided in my knowledge and expertise in the areas of Corporate & Consumer PR, Internal Communications, Event Management, Corporate Social Responsibility, Community Development, Media Relations and Crisis Management.

Company industry:
Public Relations (PR)
Job role:
Management

Senior Committee Officer (Programs Department

August 2004 - August 2006

American Chamber of Commerce

Egypt

August 2004 - August 2006

Supervise and coordinate the work of AmCham 23 Committees (Industry based groups). Responsibilities include: Communication & Government Relations: Develop, maintain and monitor positive relationships with key stakeholders in support of Committees’ communication strategy. Monitor current economic and business affairs to disseminate issues of interest to Committee members. Coordinate the preparation of position papers to be submitted to the relevant officials to reflect private business community’s view on policy and/or legislative issues. Secure, attend & follow-up on high-level government meetings with Committee members. Develop strategic alliances with several governmental authorities. Organize AmCham events in the USA. Organize business missions for AmCham members to the USA . Committees: Assist in defining and creating each Committee’s yearly objective and work plan. Act as a project manager and interface with different Chamber departments on implementing Committees’ different tasks. Prepare and analyze questionnaires and surveys used in different projects. Monitor the operational performance of Committees and prepare necessary progress reports to be presented to the Board of Governors. Responsible for developing and improving existing committee services. Produce an activity report to be published in AmCham’s official magazine, and official web site. Plan and manage logistics - including sponsorship - for committee events (Meetings, Workshops, Seminars, Conferences and Business Missions). Interact externally with AmCham Committee’s strategic partners including: government officials, industry experts, sponsoring companies, and service providers. Provide the Executive Director with Committee performance indicators. Advise Committee Chairperson on short and Long-term goals of Committees. Manage and follow-up on 3 junior staff’s responsibilities covering Committees and Events coordination.

Company industry:
Non-profit Organization
Job role:
Management

Senior Committee Liaison

December 1995 - July 2004

American Chamber of Commerce in Egypt

Egypt

December 1995 - July 2004

Coordinate and supervise the work of 20 committees (Industry based groups)
Responsibilities include:
§ Assist in defining and creating each Committee’s yearly objectives and work plan
§ Responsible for defining a tactical plan to market the various services delivered by Committees
§ Monitor the operational performance of Committees and prepare necessary monthly progress reports to be presented to the Board of Governors
§ Responsible for developing and improving existing committee services
§ Monitor current economic and business affairs in order to tackle issues of interest in Committee meetings, workshops, seminars or conferences
§ Act as a project manager and interface with different departments concerning implementation of Committees’ different projects
§ Assist in preparing and analyzing questionnaires and surveys used in Committees’ projects
§ Coordinate, with Committee chairpersons, the preparation of position papers to be submitted to the relevant officials to reflect private business community’s view on certain policy and/or legislative issue
§ Produce an activity report to be published in the Business Monthly, AmCham’s official magazine, and in the official web site of AmCham Egypt
§ Act as a liaison between the Board of Governors and the Committee Chairpersons on one hand and between the members and the Committee’s Chairpersons on the other hand
§ Plan and manage logistics for committee events (Meetings, Workshops, Seminars, Conferences and Business Missions)
§ Advertise and market AmCham Committees in different business events
§ Supervise a Committee Liaison in coordinating the work of several Committees
§ Assist in managing 2 special Staff Assistants in preparing AmCham’s major events
§ Secure several high level government meetings
§ Develop strategic alliances with several governmental authorities to work on joint projects
§ Organize business missions for AmCham members to the USA

Company industry:
Non-profit Organization
Job role:
Customer Service and Call Center

Technical Writer and Creative designer

August 1994 - November 1995

The Cabinet Information & Decision Support Center (IDSC)

Egypt

August 1994 - November 1995

§ Developed the unit's marketing and promotion campaign
§ Met with clients, evaluated their needs and formatted an action plan
§ Coordinated and organized various training courses delivered at IDSC
§ Acted as a liaison between the Administration and the members of the Unit
§ Assisted in the organization of IDSC conferences
§ Wrote manuals, proposals and reports
§ Prepared Microsoft Office training material used in different courses delivered at IDSC and sold to the Kuwaiti Ministry of Information
§ Designed and developed the layout of all types of publications in both languages, Arabic and English

Company industry:
Business Support Services
Job role:
Design, Creative, and Arts

Marketing and Distribution Coordinator

February 1994 - August 1994

Places in Egypt Magazine

Egypt

February 1994 - August 1994

§ Coordination and implementation of the magazine's marketing and promotion campaign
§ Handling all the distribution operations.

Company industry:
Publishing
Job role:
Marketing and PR

Education

Maasticht School of Management

September 1999

September 1999

Master's degree, International Business

Netherlands

American University in Cairo

February 1994

February 1994

Bachelor's degree, Economics

Egypt

Skills

Brand Communication
Expert
Brand Communication
Expert
Corporate Events
Expert
Corporate Events
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Sponsorship Marketing
Expert
Sponsorship Marketing
Expert
Public Relations
Expert
Public Relations
Expert
Computer Skills
Expert
Computer Skills
Expert
Language Skills
Expert
Language Skills
Expert
Brand Communication
Expert
Brand Communication
Expert
Corporate Events
Expert
Corporate Events
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Sponsorship Marketing
Expert
Sponsorship Marketing
Expert
Public Relations
Expert
Public Relations
Expert

Languages

Arabic
Expert
English
Expert
Japanese
Intermediate
French
Intermediate