Brand manager
Azersun Holding
مجموع سنوات الخبرة :12 years, 0 أشهر
- New Product Development
- Research and analyze data and market insights
- Search for insights into consumer needs and wants
- Ensure product availability
- Research competitors and suggest appropriate pricing and promotional activities
- promotion and expansion of the product range of "Ulker, Toybox, Vkus Scastie, Yujural konditer" in the market
- Calculate forecasts for product demand trends
- Manage and track budget
- organization and control over conduction of advertisement and bonus activities
- To perform equipment management in key accounts
- To launch new programs and products for business development
- To introduce projects to develop equipment and POS materials with suppliers
- Weekly price analysis of medicines. To adjust prices using competitor’s data and margin.
- To analyze promo activities of competitor, to launch more attractive promos for drugstores in terms of company’s profitability
- To launch motivational programs for sales team and call center
- To hold meetings with medicine suppliers in order to negotiate sales activities
- To plan and monitor instore activities following new product launch
o To plan POS materials production and installment instructions
o To divide POSM installment plan among sales team member
o To establish a clear timetable for the tracking and delivery of POSM to the warehouses of Carlsberg Azerbaijan’s distributors
- To launch motivation programs to achieve sales aims, to accomplish corporative objectives
- To perform equipment management with sales team in order to increase sales effectiveness of equipments
- To update planograms using sales kpi’s and monitor sku’s placement in sales outlets
- To perform storechecks to check execution status of corporative objectives
- To create quality presentations for new product development and activity analysis, to make presentations for sales team.
- To plan and create monthly promo activities with brand marketing
- To launch individual promo activities (copacking, TPRs) according to inquiries of sales team - To improve retail environment study of company, to adjust sales outlets category (according to area size, sales volume and cash point qty)
- To plan and monitor instore activities following new product launch
- To make negotiations with key accounts to promote company’s products by increasing shelf share and by obtaining so called gold shelves/places
- monthly sales analysis
- promotion and expansion of the product range of "Mondelēz International" in the market
- organization and control over conduction of advertisement and bonus activities
- monthly sales analysis of top outlets and supermarkets
- To perform equipment management in key accounts
- To launch new programs and products for business development
- To organize permanent presence of required pos materials and equipment in stock
- To establish a clear timetable for the tracking and delivery of equipment to the regions
- To introduce projects to develop equipment and POS materials with local suppliers as well as with Ukrainian.
- To create quality presentations for new product development and activity analysis, to make presentations for sales team
- To plan short term and long term trade marketing strategies
Corporative objectives
- To gain superiority over competitors in the outlets
- To stimulate sales
I have studied master of an International Marketing and Management at ISM university of Management and Economics in Vilnius. I had courses of Human Resources, International Business, International Marketing, Corporate Responsibility and Research Metedology.