Regional Sales Manager
Aqza Trading LLC
مجموع سنوات الخبرة :19 years, 11 أشهر
In charge of purchase for Gaming Consoles, Accessories, and Audio Devices.
Responsible for monthly sellout numbers within GCC and Exportsto Europe and Africa.
Branding Strategy and Sales Data Analysisfor Brand reach and Promotions.
Focus on Customer Breadth to reduce partner dependency.
Handled the After salesservices, responsibilitiesincluded consolidation and reconciliation Approvals.
Achieved USD 1 million Milestone in first year of service.
Accessto suppliers across multiple regionsfor multiple brands.
Annual Turnover of 45mn AED, Team size: 68, Store strength: 25, Driving Retail KPI's of ATV, UPT
Analyze brand positioning and consumer insights.
Hiring and developing a sales team (Sales associates, Store manager & Area Managers )
Translatebrand elementsinto plans andgo-to-marketstrategies.
Manage a team ofmarketing people working on brand initiatives.
Establishperformance specifications, cost and price parameters, marketapplications and sales estimates.
Create, execute, andmanagemarketing programs and campaigns.
Establish and maintain brand budgets.
Measureand report performance ofallmarketing campaigns and assess ROIand KPIs.
• Annual Turnover 170mn SAR, TEAM SIZE: 151, Business Area 18000sqmt/ 25 stores, Driving Retail KPI's of ATV, UPT and Conversion by being an active member in the Floor, Understand Consumer profile, Floor Layouts, mix n Match, Best Seller Availability, and Training people for Add On selling.
• Trained & Groomed SAUDI NATIONALS to STORE MANAGERS and CLUSTER MANAGERS respectively.
• Sales Analysis: Monitoring LFL growth, GP and develop strategies to gain growth in high margin products.
• Maintained cosmetic standards for 12 stores within the district, provided customer service, and facing.
• Trained employees in customer service and retail-oriented duties.
• Worked with internal and external vendors, ensuring maximum return on service Provided quality vehicles and exceptional customer service.
• Supervised and coached team of beauty advisors ensuring excellent customer service.
• Managed Beauty Consultants by delivering sales objectives and solidifying direction to achieve sales goals.
• Annual Turnover 95mn SAR
• Business Area 6000sqmt/ 41 stores
• Business acumen for Austin Reed/Cath Kidston/ Nautica / Beverly Hills Polo Club
• Trained & groomed SAUDI NATIONALS to Managerial roles as per their potential.
• Responsible for Expansion /Renovation, Accountable for BRAND Building In KSA
• Deputizing for the Area Manager, Supporting and Overseeing Shop Openings
• Visited New York For Nautica Brand AW17 to AW 19 Buying Camp
• Direct Reporting to GM and Country Manager
• Ensuring a consistently high standard of presentation in all branches.
• Working Closely with Visual Merchandisers
• Maintaining Accurate Records of all pricing sales, and activity reports.
• Controlling Shrinkage, wages, write off, cash control and store expenditure.
• Marketed the company by Organizing Fashion Shows and special promotional events.
• Handling E-commerce business entire KSA for Austin Reed.
• Achievement of Annual Sales target
• Handling 4 Stores across different cities
• Inventory Control Management (All 4 stores)
• Generating revenue for the stores through Store sales & Home shopping
• Business development in the complete west zone
• Increasing sales through merchandise analyzing
• Preparing reports & feedback on weekly basis