Rashini Guruge

Generated and processed 100+ tax invoices daily, ensuring full compliance with UAE
VAT regulations
Utilized Sageto manage invoicing, financial records, and transaction data
Verified and processed online orders through Shopify, ensuring accurate order
fulfillment
Updated and maintained invoice and shipment records in Excel, including tracking
deliveriesfrom Aramex
Handled daily email correspondence, responding to customer and internal inquiries
in a timelyand professional manner
Prepared delivery notes, invoices, and shipping documentation accurately and
efficiently
Verified orderdetails, pricing, and quantities priorto invoicing to minimize errors

• Administer tax invoice generation exceeding 100+ daily transactions while
ensuring adherence to UAE VAT compliance frameworks.
• Utilise Sage for financial record administration, invoicing governance, and
transactional reconciliation.
• Validate and process Shopify-based online orders with meticulous
accuracy to facilitate seamless fulfilment operations.
• Updated and maintained invoice and shipment records in Excel, including
delivery tracking and logistics coordination with Aramex.
• Prepare delivery notes, invoicing documentation, and shipment records
with elevated levels of precision and procedural consistency.
• Verify order quantities, pricing structures, and transaction details prior to
invoice generation to minimise discrepancies.
• Manage professional correspondence involving clients, suppliers, and
stakeholders while sustaining responsive communication standards.

Conducted multi-region data updates using Helium 10 and Power BI for performance
insights
Regularly refreshed and optimised Search Terms Reportstoenhance productvisibility
Generated and managed shipping labelsfortimelyorderfulfillment
Maintained and updated backend shipment documentation for inventoryaccuracy
Uploaded and tracked ordershipping information acrossAmazon, Target, and Walmart
platforms
Created ASNs in Lumos and systematically progressed shipments from Packed to
Delivered status
Published and optimised new product listingson Amazon
Oversawshipmentfollow-upstoensuretimelydeliveryand issue resolution
Generated and verified barcodesto meet retailcompliance and labeling standards

Developed and implemented comprehensive PPC strategies to drive traffic, increase
sales, and maximize ROI on Amazon across US and UAE marketplaces.
Conducted extensive keyword research using tools like Google Keyword Planner,
Helium 10 (Cerebro & Magnet) to identify high-performing, relevant keywords,
optimizing ad targeting and productvisibility.
Created, managed, and optimized PPC campaigns across Amazon Campaign
Manager, focusing on Sponsored Products, and Sponsored Brands.
Optimized product listings through ongoing content updates, SEO improvements, and
strategic use of A+ and Premium A+ content, ensuring maximum conversion potential.
Performed competitor analysis to benchmark campaign performance, adjust targeting,
and identify high-opportunity keywords based on market trends.
Analyzed campaign performance data, tracking KPIs such as CTR, CVR, ROAS, and CPC
to measure success and identify opportunities for continuous improvement.
Managed Amazon Store Page, including the creation of engaging Brand Stories, bulk
updates for maintaining campaigns, and overseeing video ad creation for Sponsored
Brands.

• Executed multi-regional marketplace data administration utilising Helium
10 and Power BI to derive commercial performance insights.
• Refined and optimised Search Terms Reports to strengthen marketplace
discoverability and keyword indexing performance.
• Generated and administered shipping labels to ensure punctual dispatch
and operational continuity.
• Oversaw backend shipment documentation and ASN progression within
Lumos from packed status through final delivery.
• Coordinated shipment uploads and tracking procedures across Amazon,
Walmart, and Target marketplace ecosystems.
• Published and optimised Amazon product listings aligned with
marketplace SEO and conversion-centric standards.
• Conducted shipment follow-ups and discrepancy resolution to minimise
operational delays and enhance delivery efficiency.
• Validated barcode to maintain retail compliance & inventory integrity.

• Engineered and executed high-performance Amazon PPC strategies across
UAE and US marketplaces to amplify sales velocity and advertising ROI.
• Performed comprehensive keyword intelligence research using Helium 10,
Cerebro, Magnet, and Google Keyword Planner.
• Directed Sponsored Products and Sponsored Brands campaigns through
Amazon Campaign Manager with continual optimisation protocols.
• Enhanced product conversion performance through SEO-focused listing
optimisation, enriched A+ content deployment, and strategic content
refinement.
• Conducted competitor benchmarking and market trend analysis to identify
high-opportunity search terms and campaign adjustments.
• Monitored critical performance indicators including CTR, CPC, CVR, and
ROAS to formulate data-backed optimisation initiatives.
• Managed Amazon Store Page, including the creation of engaging Brand
Stories, bulk updates for maintaining campaigns, and overseeing video ad
creation for Sponsored Brands.

- Driving business growth, optimizing marketing campaigns across multiple channels through data driven decision making and strategic planning to enhance customer satisfaction, retention, and loyalty through effective CRM initiatives.

- Leading customer lifecycle strategy and managing customer lifecycle by optimizing customer journey and cater to a full-funnel approach including onboarding, acquisition, retention and loyalty within level of fatigue.

- Leveraging insights to exceed KPIs and managing cross-functional teams and collaborating with stakeholders to achieve organizational objectives.

- Co-ordination between other platforms to achieve specific business objectives and exploring new innovations contributing towards the growth of business.

Achievements:
- Promoted to lead regional lifecycle management and planning.
- Significant improvement in overall business efficiency metrics.
- Record achievements for Daraz 11.11 campaign.
- Awarded for Best E-commerce campaign: Daraz turns 7.

Driving business growth, optimizing marketing campaigns across multiple channels
through data driven decision making and strategic planning to enhance customer
satisfaction, retention, and loyalty through effective CRM initiatives.
Leading customer lifecycle strategy and managing customer lifecycle by optimizing
customer journey and cater to a full- funnel approach including onboarding, acquisition,
retention and loyalty within level of fatigue.
Leveraging insights to exceed KPIs and managing cross-functional teams and
collaborating with stakeholders to achieve organizational objectives.
Co-ordination between other platforms to achieve specific business objectives and
exploring new innovations contributing towards the growth of business.

• Spearheaded data-driven CRM and loyalty initiatives to accelerate
business growth, strengthen customer retention, and elevate engagement
performance across multiple marketing channels.
• Directed end-to-end customer lifecycle management encompassing
onboarding, acquisition, retention, and loyalty optimisation through full
funnel strategic execution.
• Leveraged data-driven insights to exceed KPIs and improve customer
journey effectiveness while maintaining optimal engagement balance.
• Collaborated with cross-functional teams and key stakeholders to
accomplish organisational objectives and optimise campaign execution.
• Coordinated with multiple platforms and operational divisions to support
strategic business initiatives and introduce innovation-driven growth
opportunities.

- Handling tasks such as scheduling meetings, managing calendars and filing documents while analyzing administration to improve efficiency, reduce redundancy and leverage technology for better outcomes.

- Manage communication with external parties by composing and responding to formal emails with vendors, clients, or other relevant third parties including but not limited to inquiries, requests for information, or follow-ups related to administrative
tasks or projects.

- Extended support to the HR team including staff contract management, event and staff program coordination and facilitating employee travel arrangements in accordance with company policies.

- Utilize project management methodologies to assist with administrative tasks within project timelines and creating &
maintaining project documentation and ensuring adherence to project plans.

Handling tasks such as scheduling meetings, managing calendars and filing documents
while analyzing administration to improve efficiency, reduce redundancy and leverage
technology for better outcomes.
Manage communication with external partiesby composing and responding to formal
emails with vendors, clients, or other relevant third parties includingbut not limited to
inquiries, requests for information, or follow-ups relatedto administrative tasks or
projects.
Extended support to the HR team includingstaff contract management, event and staff
program coordination and facilitating employee travel arrangements in accordance with
company policies.
Utilize project management methodologies to assist with administrative tasks within
projecttimelines and creating& maintaining project documentation and ensuring
adherenceto project plans.

• Managed scheduling, calendar coordination, document filing, and daily
administrative operations while improving workflow efficiency.
• Handled professional communication with vendors, clients, and external
stakeholders through formal correspondence and follow-ups.
• Supported HR operations including staff contract administration, employee
programme coordination, and travel arrangements.
• Maintained project documentation and assisted administrative activities in
alignment with operational timelines and organizational objectives.

- Effectively manage inquiries and requests via phone, email, and in-person interactions. Collaborate seamlessly with other
departments to ensure smooth guest service delivery.

- Maintain accurate guest information and reservations, manage office supplies, and handle administrative tasks with precision and efficiency.

- Provide personalized interactions and prompt issue resolution while handling seamless check-in/check-out procedures, and ensuring seamless guest transitions for internal and external stakeholders.

- Extend administrative support to ensure the smooth operation of the department, including calendar and email management, document creation and organization, travel arrangements and logistics, and project management assistance.