Raveena Thukral

Led end-to-end operations for Bayton’s flagship store in Dubai (mainland & free-zone), covering store setup, inventory control and ERP tools.
Acted as a buyer for the Middle East market selecting seasonal collections, pricing and product curation based on market trends and consumer insights.
Handled all logistics for inbound stock, replenishment planning and inventory transfers across store, warehouse and marketplaces.
Managed company administration including trade license renewals, HR, Vat filing and external vendor liaison for both mainland and free zone entities.
Successfully opened Bayton’s store at Mirdif City Centre within 40 days driving growth through retail partnerships and digital campaigns.
Built long-term B2B relations with key retail players in the GCC region.
Developed and launched the Spring-Summer '21 brand campaign, from concept and styling to final rollout that was adopted internationally by the brand and increased sales by 15%.
Managed consignment and marketplace integrations, listings and seasonal planning for online channels and Bayton store operations.
Created marketing budgets, organised influencer activations and led seasonal promotional events to drive awareness and sales.
Designed brand communication assets including visual content for stores, social media, and e-commerce platforms.
Planned and executed seasonal merchandising strategies to optimise sell-mix, improve sell-through and align inventory with market demand.

Launched an independent women's fashion label, overseeing end-to-end assortment development, design, production, and D2C sales.
Conducted market research and styling for collections, and handled sales, admin, and budget allocation for Indian and European consumers.
Managed production sampling, vendor negotiation, and QC workflows in Mumbai and Delhi.
Collaborated with sampling units and sourcing teams to optimize fabric and trim consumption, ensuring target intake margins and cost efficiencies.
Oversaw marketing strategy, sales analytics, and brand positioning across digital platforms.
Implemented e-commerce and wholesale strategy across India and Europe.
Monitored website performance using analytics tools and resolved user experience friction (Shopify)

Organized and led participation in trade fairs such as Magic, Momad, Micam, and Who’s Next for brands like Minnetonka, Nine West, and Celine Dion in Europe and USA.
Built and managed B2B partnerships with European retailers: El Corte Inglés, Galleries Lafayette, Yoox, Kaufhof, Hudson Bay, etc. and increased sales by 20% in 2016 and 35% in 2017.
Created marketing and PR toolkits, press kits, and managed social content for brand launches in Europe while leading a team of 4 and by also partnering with external PR agency.
Managed brand visibility through influencer collaborations and PR across Germany and France.
Integrated data into eCommerce platforms (Zalando, Amazon) via Prestashop.
Led a 6-month U.S. project to position Bayton Shoes with off-price retailers like Nordstrom Rack, Macy’s Backstage in 2018.

Assisted Paris Fashion Week coordination for brands like Vetements, Nehera, Y Project.
Assisted in scheduling and coordinating shoots & events, guest lists, and editorial appointments.
Managed stylist/editor relations and press reports for brands with international celebrity appeal for renowned magazines like Vogue, Grazia, Paper, Glamour (including styling Rihanna for couple of concert shows)
Represented brands and participated in brand media events, including press days for the AW2015.

Assisted Paris Fashion Week coordination for brands like Vetements, Nehera, Y Project.
Assisted in scheduling and coordinating shoots & events, guest lists, and editorial appointments.
Managed stylist/editor relations and press reports for brands with international celebrity appeal for renowned magazines like Vogue, Grazia, Paper, Glamour (including styling Rihanna for couple of concert shows)
Represented brands and participated in brand media events, including press days for the AW2015.

Assisted with e-commerce setup and catalog optimisation (product descriptions, imagery, SEO tagging).
Managed denim vendor relations and optimised sampling-to-production workflows.
Participated in product photoshoots and supported post-production using Adobe Photoshop for image editing and retouching.