رافي رافي كومار

Manager - Marketing / Brand Development في VISHAL MEGA MART PVT. LTD.

• الهند - دلهي
• يونيو 2011 إلى سبتمبر 2018

Professional Experience
2011 - Present
VISHAL MEGA MART, Gurgaon as Manager - Marketing Communication, Advertising & Brand Development

Selected Achievements:
• Spearheaded the design and implementation of a complex yet workable marketing communications strategy which concentrated on communication modalities; merit of maintaining a Marketing Calendar & creating campaigns in compliance with it
• Promoted the brand through frequent media interactions and opinion stories, thoughtful advertising and by building on customer experience; utilized advertisements on newspapers every weekend
• Leveraged pro-active approach for production of marketing materials / collaterals and arranging for the effective distribution
• Played a key role in new store opening, & refurbishment planning
• Recognised & appreciated from almost all the Top Management/Seniors in form of appreciation E-Mails

2009 - 2011
Marks & Spencers Reliance India Ltd., Gurgaon as Marketing Executive Visual Communication ATL/BTL

Selected Achievements:
• Merit of opening a store in Ambiance Mall (The 1st large format store in India), Gurgaon for Marks & Spencer - Large Format Store
• Assisted in website development for M&S India website
• Leveraged different social medias like Facebook / Yahoo / Indiatimes as part of Web Banner Advertisement campaign to enhance brand image, communicate noticeable product benefit and augmented sales
• Demonstrated excellence in managing all Visual Communication Work, Marcom, and In-store communication
• Won ‘Employee of the Month’ award at Marks & Spencer Reliance India Pvt. Ltd.
• Designed and rolled out various marketing collateral such as newspaper/ magazine/ Large Format Décor (Internal & External Communication) using best in class Technologies / Software so as to further drive communication plan and maximize the impact of event/campaigns
• Proved commercial & domain expertise by ensuring the development of VM standards in accordance with the new international brand guidelines of the company
• Delivered pro-active support:
o Adhoc requirement of creative’s for promotional activities outside of marketing calendar
o High quality visual/graphics support for internal/external corporate communications/creatives

Previous Experience

2007 - 2009
Planet Retail, Gurgaon as Marketing Executive Visual Communication ATL/BLT

2004 - 2007
The Princeton Review, New Delhi as Marketing Executive - Visual Communication ATL / BTL