Branch Manager
Viva Entertainment
Total years of experience :32 years, 11 Months
Business Development
• Identifying and Developing new streams for long-term revenue growth and maintaining relationships with channel to achieve and repeat
• Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics
• Formulating monthly/annual goals; short/long term budgets and develop business, operational plans for the achievement of these goals.
• Evolving strategies & activities to achieve desired business objectives & implement recognition campaigns for achieving motivation
Channel Management
• Identifying and Network with financially strong and reliable distributors partners, resulting in deeper market penetration and improved market share.
• Developing and appointing new channel partners to expand product reach in the market and coordinating with distributors to assist them to promote the product.
• Ensuring cost effective logistics operations across the distribution channel and monitoring availability of products at various category of outlets.
• Evaluating performance & monitoring of Sales & Marketing activities.
Market Working
• Visiting to retailers /distributors (individuals) concerns & complaints; understanding steps to effectively resolve them.
• Interacting with the retailers to gather feedback regarding the products and competition activities.
• Building and maintaining cordial business relations with major & top retailers, ensuring customer satisfaction by achieving service quality norms.
Team Management
• Imparting / organizing towards progress for new recruits, while ensuring their career development & positive contribution to company.
• Leading and Training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individuals & group targets.
Identifying and Developing new streams for long-term revenue growth and maintaining relationships with channel to achieve and repeat
Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics
Formulating monthly/annual goals; short/long term budgets and develop business, operational plans for the achievement of these goals.
Evolving strategies & activities to achieve desired business objectives & implement recognition campaigns for achieving motivation
Channel Management
Identifying and Network with financially strong and reliable distributors partners, resulting in deeper market penetration and improved market share.
Developing and appointing new channel partners to expand product reach in the market and coordinating with distributors to assist them to promote the product.
Ensuring cost effective logistics operations across the distribution channel and monitoring availability of products at various category of outlets.
Evaluating performance & monitoring of Sales & Marketing activities.
Market Working
Visiting to retailers /distributors (individuals) concerns & complaints; understanding steps to effectively resolve them.
Interacting with the retailers to gather feedback regarding the products and competition activities.
Building and maintaining cordial business relations with major & top retailers, ensuring customer satisfaction by achieving service quality norms.
Team Management
Imparting / organizing towards progress for new recruits, while ensuring their career development & positive contribution to company.
Leading and Training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individuals & group targets.
Organizational Experience
Viva Entertainment : Sales & Distribution & WH Management, Finance, Admin 360*Operation
May 2013
Profile:
• Head and drive distribution KPIs for the Coimbatore Zone.
• Managing S&D budgets
• Man power planning-Sales
• Training needs for Sales team
• CMS & RMS - Leadership
Job Profile as Zonal Distribution Head (Coimbatore Zone)
• Leading a Team of 4 Area Sales Managers & Channel Sales Managers for Developing new market & current distribution Network.
• Monitoring and driving the complete sales & marketing, business development in Cbe Zone markets.
• Increasing sales & distribution for the following category in the above mentioned region.
- Growing Prepaid & Post paid gross adds
- Revenue growth through Primary/Tertiary of Easy & paper RCs
- Outlets expansion
- CMS & RMS Leadership
Frequently traveling to assigned areas to meet the existing distributors/retailers and discuss the present and the future business strategies.
Appointing new distributors for expanding the new markets and marinating the relationship with the current distributors and retailers.
Discuss the annual/monthly sales plans with ASMs and CSM
• Responsible for Prepaid and Post paid acquisition programs and delivery of Budgeted Gross and Net acquisitions, alongside with providing customer delight at every touch point and by providing a world class net work.
• Setting the Best Infrastructure for Sales, Service, and Collection with high cost effectiveness.
Responsible for complete 360* operations in my assigned territory including
P & L (EBIDTA)
Responsible for Market share & Market leadership
Responsible for Cost effective Operations.
HR Responsibilities Includes Recruitment, Productivity, Retention, Employee satisfaction and Carrier growth
Job Profile:
Agency Development and Agency Management.
Leading a team of 25 Advisor.
Conducting presentations in work places.
Achievements:
Created National Record in ICICI PRUDENTIAL on 1st day logins.
Created 7 RACE Achievers.
Created a consistently performing team in Coimbatore.
Keeping the NO.1 position in logins and issuances in the Branch.
Job Profile:
Leading a Team of 42 sales officers in the state (TN)
Appointing Stockiest.
Planning Budgeting and Achieving the Target.
Review the width and depth of distribution.
Giving Training for ISR/SR/SS.
Achievements:
Created a stable distribution network.
Increased distribution network in the State.
Run successfully many schemes and contests.
Launched Mysore Sandal Baby Soap and Baby Powder.
Area Worked: Tamil Nadu State
Job Profile:
Appointing and Managing Stockiest in the Territory.
Achieving Primary and Secondary Sales Target.
Plan and Monitor Local Promotional Activities.
Achievements:
Created a vast distribution network.
Launched the new products like Godrej Hair Dye, Shaving Cream, Godrej No.1 Soap etc
Area Worked: Coimbatore, Nilgiries, Erode & Salem Dist
Job Profile:
Appointing and Managing Stockiest.
Monitoring the Secondary Sales and Distribution.
Implementing the Permanent Journey Plan.
Achievements:
Launched the Captain Cook Salt, Atta etc.
Developed the sales from zero to 110 metric tones.
Area Worked: Chennai Metro
Job Profile:
Direct Marketing of Aqua Guard.
Achievements:
Two Times Qualified for the Silver Circle Club.
Created Record by selling 48 machines in a month.
Area Worked : Coimbatore
.