Raya Wakim, Account Manager

Raya Wakim

Account Manager

Fawaz Holding

Location
Lebanon
Education
Master's degree, Strategic Marketing
Experience
13 years, 10 Months

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Work Experience

Total years of experience :13 years, 10 Months

Account Manager at Fawaz Holding
  • Lebanon - Beirut
  • My current job since February 2015

- Managing clients ATL and BTL campaigns
- Handling media planning & buying
- Creating & optimizing media plans (TV, Radio, activations, print & outdoor)
- Clients amongst others: Absolut, Chivas, Jameson, Jagermeister, Sanpellegrino, C&F, and La Cave de Joel Robuchon

Sales Associate, CRM, VM and Stock Management Coordinator at Saint Laurent Paris
  • France
  • March 2014 to July 2014

- Contributed to the store sales by providing a remarkable service to all internal and external clients supporting the management team and representing the Company brand and image.
- Contributed to back of house operations like stock control and inventories.
- Maintained organization grooming and appearance of all areas respecting the Visual Merchandising Standards
- Developed new clients and consistently strengthened existing client relationships. Created the client book and updated customer database consequently.
- Demonstrated the ability to constantly hit and exceed the sales target.

Showroom and Press Assistant at Sonia Rykiel
  • France
  • September 2013 to January 2014

- Worked on the organization of PR events: SONIA RYKIEL’s Paris Fashion Week Spring-Summer 2014 Show and SONIA RYKIEL’s Press Days.
- Handled product requests from the press and ensured products are dispatched in a timely fashion; are appropriately bagged as per SONIA RYKIEL's brand standards.
- Maintained the organization of the showroom.
- Assisted management with tracking of inventory, follow-ups on samples and administrative tasks.

Senior Account Executive at Grey Group
  • Lebanon - Beirut
  • February 2010 to July 2012

- Advised clients on advertising tactics inline with their communication strategies.
- Met and liaised with clients to discuss and identify their advertising requirements.
- Prepared and presented pitches and proposals.
- Worked with agency colleagues to devise advertising campaigns that met clients' brief and budget.
- Directed brainstorming sessions that led to original and profit generating ideas.
- Negotiated with clients and agency staff about the details of campaigns
- Presented creative work to clients for approval or modification.

Clients amongst others: 7 Invest, Allianz, Korek Telecom, Martini, Patron, Pin Pay, Pringles (P&G), Syriatel, Tanmia, and Zuhair Murad.

Traffic Manager at Grey Worldwide
  • Lebanon - Beirut
  • January 2009 to January 2010

- Coordinated all phases of production between the different projects in the pipeline.
- Kept track of various stages of work from start to finish while switching priorities to meet deadlines set by clients.
- Prepared timelines to be shared with clients.

Worked on all Local, Regional and International clients (P&G: Pantene, Downy, Fairy, Clinicare, and Pringles).

Trainee in the Account Handlers Department at Grey Group
  • Lebanon - Beirut
  • November 2008 to December 2008

- Helped with presentations, market visits, and research.
- Attended meetings/presentations to clients.

Education

Master's degree, Strategic Marketing
  • at Grenoble Ecole de Management
  • September 2014

Graduated with Distinction Concentration: - Fashion & Luxury Marketing - Food & Agri-Business Marketing - Sports Marketing - Leisure & Tourism Marketing

Bachelor's degree, Communications- advertising and marketing
  • at Notre Dame University
  • June 2009

I was a member in the advertising club and made the Dean's list for 2 semesters. I graduated with a 3.16/4 GPA.

Specialties & Skills

Teamwork
People Skills
Microsoft PowerPoint
Mass Communication
Organizational Growth
Microsoft Office
Outlook

Languages

Arabic
Expert
English
Expert
French
Intermediate

Memberships

Advertising Club
  • event planner
  • September 2006
Lebanese Red Cross
  • rescuer
  • May 2005

Hobbies

  • Traveling and reading