head of sales and marketing
Al Ghazzawi Ltd Group
مجموع سنوات الخبرة :13 years, 8 أشهر
Sector: Real Estate
Department: Top management
Reporting To: CEO
Job Summary
Design and execute marketing strategies which focus on each specific audience: including tenants, brokers, investors, and employees/potential employees. Build and run campaigns including e-mail campaigns, social media, apps at the property level and websites to drive market activity and connectivity. Lead communication strategies and initiatives across several real estate & properties. The right candidate will be able to work as part of a team and will collaborate closely with internal divisions, clients, and marketing partners. Strong team dynamics skills are required for this position.
Responsibilities:
Design and execute marketing strategies which focus on each specific audience: including tenants, brokers, investors, and employees/potential employees.
Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
Build and run campaigns including e-mail campaigns, social media, apps at the property level and websites to drive market activity and connectivity.
Manage the marketing team, budget, ensure all marketing programs are successful, metriet driven, and goal-oriented.
Represent us at events, be a thought leader / brand ambassador and gather market intelligence while exposing the company to the broader industry.
Oversee development and implementation of marketing and media budget, and overarching marketing plan including management of all digital assets (ie. website, social), media partnerships and fulfill all elements of each partnership.
Identify and implement effective social media campaigns
Establish effective media relationships on a local and national level to secure coverage from a wide range of mediums
Work closely with clients and partners to ensure their desired objectives are achieved
Act as the project/traffic manager while partnering with the creative department to ensure all necessary promotional materials, collateral, etc. are on brand for all parties
Create recap documents of each tournament including hard data, key metrics, and recommendations
Work closely with clients’ internal communication team
Work closely with clients’ executive teams, preparing speaking points and creating formal documents outlining speaking engagements
Carry out assigned tasks with limited supervision, including coordinating, and implementing projects
Ensures effective control of marketing results and implements corrective actions take place to be certain that the achievement of marketing objectives are within designated budgets.
Evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
Qualifications:
Bachelor’s Degree in Marketing with 5-6 years of experience preferably in Real Estate sector.
Savvy with all digital/social platforms
Ability to effectively manage temporary and on-site support staff
Demonstrated ability to self-start and initiate work
Experience managing and maintaining a budget
Agility to problem solve and work effectively under pressure while working as both part of a team as well as independently
Excellent written and verbal skills and ability to communicate clearly and professionally
Excellent organizational skills, attention to detail and the ability to multi-task
Collaborative in nature with a “no job is too small” attitude to assist with overall account team duties and additional programs as needed.
Must possess excellent communication skills and have a positive, upbeat attitude
Maintains an open mind to new ideas and suggestions
Develops innovative forward design concepts
Responsible for all communication and marketing strategies and tactics all over the Kingdom.
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Head of Public Relation department + Founder for Toyota Digital Brand Reputaion Program
Responsible for:
1. Measuring the response to determine effectiveness among audiences, incorporating feedback and the introduction of a new mechanisms and channels to improve communications.
2. Design, development, and maintenance of digital plans and strategies for ALJ, ensuring that all communications are aligned to the approved Key Messaging and will devise campaigns and an initiatives to support the promulgation within the digital world.
3. Developing and implementing the online promotional work, including the incorporation of elements such as news items and other positive stories and the roadmap for the PR department.
4. Monitoring, researching and reporting on potential risks and issues. My roles were responsible for digital brand reputation online monitoring, research and the supply of analysis and regular reports.
Achievements:
1. Achieved #1 position on the positive media coverage for Toyota Saudi
Arabia and ALJ via multi channels which are offline and online.
2. Achieved #1 position in Saudi Arabia for the share of coverage by 32%
vs. our competitors. Which share of coverage is; that’s our share of the
press releases, publications, and news among the Saudi Arabia’s
automotive companies.
3. Wrote a program manual, created, and developed a brand reputation
system to determine the risk and the crisis in order to countermeasure
and set an action plan to defend ALJ reputation.
4. Hooking up our relationship with the Media and did a successful
initiative, for instance; Media trip, Test drive, Special event.
Period:
June 2014 -
present.
Reporting
Lines:
TMO- MD
(Managing
Representative
Reporting Staffs to me directly
Four Team Leaders (Female/Male). In addition to 60 Sales clerks and customer service.
Responsible for:
1. Managing warehousing activities as a service business under the
umbrella of 3PL, wherein responsible for Service Level
Agreements (SLA) and source of converting Service/Cost Centre
into a revenue centre.
2. Representing as relationship manager before 3PL Customers on
behalf of ALJ-NPD.
3. Managing inventory planning from suppliers and catering
customers need with minimum inventory days and restricted
working capital.
in
International business