Digital Marketing Specialist
United SEO
Total years of experience :9 years, 7 Months
Responsibilities:
Search Engine Optimization (SEO)
• Creating proposal for the prospect client
• Keyword research
• Onsite Sweep
• GTM Setup (Tags & Triggers)
• Analytics creation and goals setup
• Reporting
PPC
• Implement optimized digital marketing adverts across digital marketing channels
• Google Ads
• Facebook/Instagram
• GTM Setup (Tags & Triggers)
• Analytics creation and goals setup
• Acquire insight into online marketing trends and keep strategies up-to-date
• Brainstorm new and creative digital growth strategies across geographies
• Posting/Scheduling posts on social media accounts of existing clients
• Creating digital strategy development for existing and new projects.
IT Support
• Support and maintain company workstations.
• Install & configure computer hardware, operating system, printers & scanners, and applications.
• Troubleshoot system and network problems, diagnosing and solving hardware or software
faults.
• Assist in the testing and deployment of new technologies.
• Reformatting iMac, Macbooks, and Windows
• Set up new users' accounts and profiles and deal with password issues.
• Troubleshoot email issues
Responsibilities
• Plan & execute all digital marketing, including SEO/SEM, social media, and google ads.
• Design, build and maintain a social media presence.
• Manage the presence & advertising across 3rd party platforms ie: Amazon, Noon, etc.
• Measure and report performance all digital marketing campaigns, and assess against (ROI &
KPIs)
• Identify trends and insights and optimize spend and performance based on the insights
• Brainstorm new and creative digital growth strategies across geographies
• Collaborate with agencies and other vendor partners
Main Goal of digital marketing executive
• To assist digital marketing manager with the workflow related to digital marketing activities for the existing clientele as well as for the internal projects.
Key responsibilities:
• I have full responsibility of operations in regards to strategy, technical set up, optimization, maintenance and reporting of digital marketing campaigns and content management, including, but not limited to the following:
• Google AdWords (Search Ad, Display Ad, YouTube Ad)
• Google Analytics
• Facebook/Instagram, Twitter, LinkedIn, YouTube, Snapchat Ads
• Lead Generation
• Clients Websites’ Content Management (Not involving any programming knowledge)
• Email Marketing
• Presentation Proposal (For client pitching)
• Digital Marketing Tools
• Maintain daily and weekly schedules related to deliverables for every project
• Responsible for overseeing the subcontractor agency in regards to incurred expenses.
• Preparing pitch presentations to new clients in collaboration with the digital marketing manager.
• Submitting detailed campaign performance reports.
• Assisting digital marketing manager with the digital strategy development for existing and new projects.
• Preparing monthly project reports summarizing all activities in a presentable format to the clients.
Key Performance Indicators:
• Number of tasks completed every week (including new & maintenance tasks)
• Total advertising budget under operations
• Total number of projects in progress
• Value and ROI generated for clients through campaigns
IT Duties
• Install & configure computer hardware, operating • system, printers & scanners, and applications
• Monitor and maintain computer systems and network
• Troubleshoot system and network problems, diagnosing and solving hardware or software faults.
• Support and maintain company workstations
• Provide mobile phone, tablets and VOIP configuration support
• Assist in testing and deployment of new technologies.
• Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
• Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)
• Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives
• Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic
Search Engine Optimization
Social Media Management
Posting Ads on Classified Ads Website
Wordpress install, set up and management
Graphics (Banners and Headers)
Video Creation
Information Technology is primarily focused on subjects such as software, databases, and networking.