Director - Sales & Marketing
Petra Trading & Investment
مجموع سنوات الخبرة :28 years, 5 أشهر
Exclusive distributor for P&G, Mondelez, Kellogg's, Hala Chips
Core responsibilities
• Lead the development and supervise the execution of the business and marketing strategies to generate growth and profitability to the company and ensure market penetration and share growth to the brands
• Ensure KPIs are set for key activities, monitor and publish performance against these KPIs.
• Proactively identify business risks and act promptly to mitigate and minimize impact
• Develop strong partnership with the principals, key customers and trade associations
• Work to identify new agencies acquisition and develop portfolio expansion plans
• Develop strong working relationship internally across all functions
• Evaluate and control manpower requirement, optimize the organizational structure and ensure training needs are covered
• Ensure all business activities comply with financial, legal demands and ethical standards of the organization
• Reporting to the CEO
Key Achievements
• Acquired Kellogg’s, Duracell and 3M generating incremental $5M / year
• Expanding existing business in COOPs creating additional $1.4M / year
• Go-to-market re-engineering achieving an operating cost saving of $0.5M / year
• Maintained a 15% YoY growth during the last 5 years
Core responsibilities
• Ensure achievement of Sales Volume and Revenue Targets, in line with the Business Plans
• Appoint new distributors to cover new territories and ensure the development of the capabilities of the existing distributors
• Participate in the decision making process as part of the Leadership Team, in order to propose strategy, monitor progress and ensure implementation of actions arising
• Set KPIs for key business activities, monitor performance and take corrective action for any deviation
Key Achievements
• Appointed 3 distributors in Egypt generating additional $1.2M / year
Core responsibilities
• Manage the distributors’ relation with P&G and provide input to shape the strategies and plans
• Analyze the distributors capabilities and build the required plans to deliver the agreed KPIs
• Overlook the cost of doing business and the operational effectiveness of distributors
• Project management creation and deployment / Emergency management
• Assist the commercial team in delivering the sales, market share and distribution objectives
Key Achievements
• Increased the Global Distributor Assessment score of Syria and Jordan distributors by 2.2 & 3.1 point respectively to reach 8.5 and 7.8 over 10
Core responsibilities
• Enable the delivery of the volume sales, value sales and distribution targets
• Prepare, then align with the local marketing team and the Global Business Unit the sales and market plans of any innovation, initiatives or product launch
• Lead the development, alignment and execution of the “go to market” commercial strategies
• Translate the Company/Brand strategies into customer strategies
• Reflects customer and shopper needs in the brand plans, link marketing and sales
• Act as a single point of contact between the distributors and P&G
Key Achievements
• Successfully transferred the Gillette business from the old distributors to P&G distributors while maintaining an AAG of 5-7%
• Launched the Fusion Razor & Blades lines-up to generate incremental $1.8M
Core responsibilities
• Plan, develop and implement sales and trade marketing programs to achieve the company’s growth objectives and ensure continued level of profitability
• In coordination with Brand Manager, participate in all stages of development, implementation and monitoring of the region’s budgets with special emphasis in the design of programs that will support the plan, and in budgeting and controlling the respective expenditures
• Follow up of the KPIs, namely units and value sales, shipments, market share, distribution and distributor’s stocks. Promoting anticipated action to correct deviation from plan and constantly overachieve
• Own the P&L of the brand for the region and assume responsibility of all its components
Key Achievements
• Maintained an average of 12% YoY over a period of 6 years including 2 record years
• Successfully Launched the Mach3 Turbo and Venus line-ups with an incremental of $2.2M
• Created the concept of Mobile Shaving Unit to generate trial and increase awareness on high value Razors
Core responsibilities
• Ensure the achievement of sales volume, distribution and visibility objectives of the respective territory
• Negotiate, sign and implement yearly Business Development Agreements and Joint Business Plans with the key customers
• Lead the execution of the commercial plans
• Coach, train and enable the respective sales subordinates to enable the achievement of the KPIs.
Sales representative
