Marketing Manager
Emirates Business Group
Total years of experience :19 years, 5 Months
Set the marketing strategy and budget for multiple brands
Established Social media platforms for multiple brands
Developed a digital media plan for multiple brands
Designed new packaging for multiple brands
Enhanced marketing communication at group level
Appointed creative agency based on a pitch.
Designed and managed the first Ramadan digital campaign for Samadi Sweets.
Issued Quarterly newsletters and internal communication.
Created new brand identity for Al Samadi sweets
Supported sales team to achieve direct sales goals.
Designed sales presenters to support sales process
Negotiated agreements with key accounts and distributors.
Sourced new packaging material to improve profitability.
Developed route to market and distribution plans.
• Reporting to the Barbican marketing manager
• Managed Barbican across all of Rani Refreshments universe
• Launched the New Barbican Bottle - ATL, Online, BTL.
• Launched the Barbican new identity.
• Launched Barbican Fusion - latest flavor addition to the range .
• Managed new product innovation process from scratch into product launch.
• Conducted research and consumer studies
• Prepared marketing plans for Barbican in association with the marketing manager
• Analyzed market trends and recommended action plans
• Proposed central activities for the brand
• Managed and monitored the first Barbican Gaming Challenge in KSA
• Initiated NPI and product testing.
• Monitored brand financials and budgets
• Followed up on brand sales and communicated with operations and sales teams across the countries.
• Worked closely with media and advertising agencies on brand communication
• Briefed and followed up with Packaging agencies on packaging innovations
• Liaised with Supply chain, production and logistics on product availability and quality matters.
• Briefed activation agencies on integrated marketing campaigns and implemented them in countries.
• Managed projects across several countries and business units.
• Worked with suppliers on different aspects of the business.
• Managed Trade Marketing activities for Mars portfolio across Kuwait Market
• Managed The Sales operations of Traditional Trade Channel on Special Assignment
• Prepared and negotiated Agreements with customers in Modern Trade
• Studied and analyzed market trends and generated reports and action plans
• Updated and improved monitoring systems to achieve best results
• Implemented Mars guidelines and policies in the Kuwait market.
Trade marketing manager . incharge of all promotions and national promotions implementations.
Manage the top beer and spirits brands in addition to the wines portfolio. manage the corporate identity and corporate advertising campaign. Budgeting, marketing activities strategies and plans. Planning and Implementing Promotions and activities. A & P spending and claiming. Coordinating with teh brand owners.
• Managed the Marketing activities and budgets of Heineken, Budweiser, Tiger, Sol Beer, and DIAGEO portfolio.
• Planned and organized the Oman Found @ Thirst event which was a success in all the desired aspects, with excellent market feedback.
• Managed and introduced the New corporate identity, new logo, corporate guidelines, website, branding and corporate brochure.
Bachelors in Business administration. Courses were in all subjects: Marketing, Finance, Accounting, Statistics, Management,...