Director of Sales and Marketing
O Monot Hotel
Total years of experience :24 years, 5 Months
Preopening team. Define Hotel positioning and Branding. Involved directly with owners decision and strategies implementation.
Run a competition analysis and define pricing structure and strategies.
Develop the sales and marketing critical path and yearly calendar according to the Event and seasonality calendar.
Work on owners presentation and opening event plan.
October 2011- March 2013 Mir Amin Palace Hotel, Beiteddine, Lebanon
Director of Sales
• Develop the sales and marketing strategies for the property, plan and manage its implementation, with direct communication with the reservation department
• Continuously monitor competitive activity and implement any agreed changes to the property's sales and marketing strategy
• Develop all room packages and promotions to boost room revenue
• Proactively manage a pre-determined number of key accounts/key prospects and other active accounts to ensure maximum yield in line with budgetary objectives
• Manage social media
• Being involved in Marketing activities and yearly plan
• Sell all facets of the hotel
May- August 2012 Veer Boutique Hotels & Resorts, Kaslik, Lebanon
Sales & Revenue Consultancy
• Develop the sales and revenue critical path of the preopening phase of the hotel
• Develop all corporate templates related to sales, reservation and front office
• Create policies & procedures of sales and front office
• Create factsheet of the hotel and participate in developing the hotel website
• Implement on job trainings for sales & front office including introduction of selling strategies, upselling, front office and reservation
• Develop pricing structure and veer packages
• Develop Job Description
• Preopening Team Event
July 2009- June 2011 InterContinental Le Vendome, Beirut, Lebanon
Revenue Manager
May 2008- June 2009 InterContinental Phoenicia, Beirut, Lebanon
Revenue Manager at the Sales & Marketing
May 2007- April 2008 InterContinental Phoenicia, Beirut, Lebanon
Assistant Revenue Manager at the Sales & Marketing
• Understand the composition of hotel profitability, and uses this to evaluate business from local accounts and groups so as to provide input to future rate setting and negotiation.
• Monitor competitor pricing for all revenue generating departments, and recommends appropriate actions to the Revenue room.
• Conduct weekly rate/sell strategy meetings and forecast meeting.
• Facilitate the Revenue room meeting and generates reports needed for these meetings with the proper follow up on actions.
• Manage use of revenue systems on a daily basis and manage all channels.
• Train and support hotel teams on revenue system functionality and enhancements.
• Guardian of IBP. Ensure compliance with all IBP rules and standard processes. Provide input to the annual budget process.
• Provide technical support to reservations and front office on up-selling and negotiating techniques.
• Champion all special projects relating to market research and operational optimization.
• Participate in the three years plan and feasibility study of the hotel extension.
• Participate in all revenue presentations of the trading review meetings with the head office.
• Responsible of group evaluations and providing the appropriate pricing strategies to the Sales and Marketing.
• Close coordination with the Sales and Marketing department by implementing different selling strategies.
March 2006- April 2007 InterContinental Phoenicia, Beirut, Lebanon
Reservation Coordinator at the Sales & Marketing
• Coordinate with credit department in order to enhance the quality of work
• Control Overbooking in order to Maximize Revenue while maintaining High Quality of Service
• In coordination with the Revenue & Yield Manager, put in place appropriate rate and selling strategies
• Designing Special Promotional Packages
• Forecast Monthly Revenue & Occupancy figures while Monitoring all Revenue indicators
• Monitor rates on Electronic Sources of Business according to different Demand patterns
• Responsible for updating Holidex Plus as per the strategy agreed with the revenue manager
• Assists the revenue manager in the preparation of the reports of the revenue room
• Attends the weekly revenue room
• Ensures Team is aware of the monthly budget
Nov 2004 - Feb 2006 InterContinental Phoenicia, Beirut, Lebanon
Senior Revenue & Yield Executive at the Sales & Marketing
• Ensure all working procedures are respected
• Ensure all daily correspondences are entered correctly in the system
• Supervises that Group Reservations are handled according to the hotel's preset procedure
• Contributing in setting work procedures
• Responsible of organizing the section
• Responsible of the proper implementation of all selling decisions within the section
Nov 2002 - Oct 2004 InterContinental Phoenicia, Beirut, Lebanon
Revenue & Yield Executive at the Sales & Marketing
• Receives, processes and confirms room reservation
• Responsible for the daily preparation of the airport transfer procedures.
• Assists in handling group reservations
• Coordinate with credit department
• Attends to all inquiries and complaints
Mar 2000 - Oct 2002 InterContinental Phoenicia, Beirut, Lebanon
Front Desk Agent / Supervisor
• Supervises, monitors and coordinates all activities in connection with the day to day activities at the front desk, and concierge
• Ensures that all guests receive a warm and courteous welcome upon check-in
• Supervises and coordinates room assignment with concerned front office sections and other hotel departments
• Handles complaints with immediate action and through follow-up
• Ensures that billing instructions are accurate and clear
• Handles guest needs, inquiries and requests promptly
• Makes necessary arrangements for group and crew check-in
• Acts as a sales person
• Promotes Inter-Hotel Sales and In-house facilities; be familiar with any on-going event in the hotel
• Reads communication logbook, and notice boards of each shift
Sep 1999- Jan 2000 Savoy Hotel, Beirut, Lebanon
Front Desk Agent
• Performs all check-in and check-out procedures
• Handles all guest needs, inquiries and requests
• Ensures that all guest folios are correct and updated and that all information are recorded on the registration card
• Posts outstanding accounts to related guest folio or city ledger
• Post different charges and vouchers to respective ledger
• Prepares and balances cash report
• Informs superior of any guest comments
• Arranges posted bills, checks and vouchers in a systematic manner to facilitate balancing by night auditor
Special Training Courses
• Training in rooms division for one month at Riviera Hotel
• Fidelio training- Opera
• Telephone techniques
• Customers come first/Guest Courtesy Techniques
• Reservation selling program
• Cross Exposure in Finance and Housekeeping Operations
• Overview Sales & Marketing activities for 2 weeks
• Cross Exposure for 3 months at the Purchasing Department
• Orientation to Strategic Selling, Strategic Selling 1
• Competency based Interviewing Skills
• Presentation Skills
• Total Quality Management Training
• Advanced Holidex Plus
• Channel Management
• Service Leadership
• Revenue Academy Degree Course
• Cross exposure with the Director of Revenue at Dubai Festival City
• Strategic Selling 3-4
• Revenue Summit- First IHG Trainings
• Advanced Leadership Program
• How to run Effective meetings
1999 Ecole Hoteliere, Dekwaneh, Lebanon Hotel Management
1995 Notre Dame Du Liban (Ste Famille), Achrafieh, Lebanon Lebanese Baccalaureate Diploma (Philosophy)