General Manager of Sales
Al Mana Group Of Companies
Total years of experience :21 years, 4 Months
Duties and Responsibilities:
• Board meetings to discuss : Yearly budget, sales plan, marketing plan, cash flow and yearly stock orders.
• Discuss investments in new food products for the food division for modern trade and Horeca channels.
• Manage Horeca and modern trade sales team and assign monthly sales targets
• Monitor sales team performance and make sure that the monthly sales targets are achieved
• Responsible for P&L of the food division department
• Meet potential / big clients with the team and sign supply contracts
• Responsible to handle all horeca tenders: Pricing, submission, monitoring, etc.
• Prepare yearly budget Vol /Val for modern trade and horeca channels
• Private labelling pricing for clients, manage contracts, stock monitoring.
• Provide leadership to encourage and motivate sales team to achieve their sales targets
• Launch new food products in the market : Work on marketing calendar plan, launch plan, sales plan, and make sure the expected sales are achieved
• Make sure that orders are delivered on time to clients by coordinating with logistics
• Handle government tenders / vendor registrations / tenders completion.
• Handle clients complains and make sure that they are solved properly.
• Quality monitoring by checking clients feedbacks and loyalty to our food brands
• Check competitors activities / market price / marketing activities / new products / etc.
• Suggest new products which will boost food division sales and add value
• Work on sales strategies to increase sales at each channel
• Coordinate with the marketing department for modern trade and Horeca events and meet sales objectives.
• Maintain clients loyalty to our food brands
• Coordinate with credit control department for clients payments and collections.
• Attend food exhibitions and work on expanding the food division business
• Communicate with all concerned departments on weekly and monthly basis, make sure that all objectives are met
• Work with IT to set E-commerce business for our food brands and increase online sales
Duties and Responsibilities:
• Manage Horeca sales team and assign monthly sales targets
• Monitor sales team performance and make sure that the monthly sales targets are achieved
• Responsible for P&L for the horeca sales department
• Meet potential horeca clients and sign supply agreements
• Responsible to handle all horeca tenders: Pricing, submission, monitoring, etc.
• Prepare yearly budget Vol /Val for Horeca channel
• Private labelling pricing for clients, manage contracts, stock monitoring.
• Provide leadership to encourage and motivate sales team to achieve their sales targets
• Make sure that orders are delivered on time to clients by coordinating with logistics
• Handle government tenders / vendor registrations / tenders completion.
• Handle clients complains and make sure that they are solved properly.
• Quality monitoring by checking clients feedbacks and loyalty to the brand
• Check competitors activities / market price / marketing activities / new products / etc.
• Suggest new products which will boost Horeca channel sales
• Work on sales strategy for Horeca channel and increase market share
• Coordinate with the marketing department for Horeca events and sales objectives.
• Maintain clients loyalty to Rayyan water brand, keep clients always satisfied (good quality
products / good pricing / follow ups/ etc.)
• Coordinate with credit control department for clients payments and collections.
Bateel International - Qatar office
Duties and Responsibilities:
• Handle B2B department and corporate client’s requests.
• Monitor hotels orders and make sure deliveries are done on time and as per their expectations
• Manage corporate sales orders generated from Bateel retail outlets and Cafes location.
• Coordinate with logistic department and make that that orders are shipped to qatar and cleared
from customs on time.
• Coordinate with warehouse team and monitor stock/inventory.
• Handle online campaigns to market the new catering business launched by Bateel.
• Present Bateel international products to Qatar market, generate new leads and increase the sales
of the B2B department.
• Participate in tenders and inform Dubai head office about any upcoming tenders in Qatar.
• Communicate with Dubai head office regarding any special branding requests from corporate
clients.
• Meet with the finance department regarding the monthly sales reports and make sure that
payments from corporate clients are collected on time
• Make sure that the monthly target is achieved and work on exceeding management expectations.
CATERING/ QATAR PETROLEUM
Duties and Responsibilities:
• Established the Chocolate Factory for AMWAJ CATERING
• Hired qualified staff for chocolate production / chocolate workshop & Bakery division.
• Selected best ingredients for chocolate production, created a chocolate brand for Amwaj Catering
• Set a business plan for the chocolate factory: Monitor chocolate and cakes distribution at Amwaj
Catering Cafes located at Oil and Gas locations.
• Handle all Amwaj Cafes retail orders for customized cakes (Qatar Gas, Ras Gas, Al Aqaria
Building, QP locations, etc.)
• Manage the staff located at the retail outlets for the cakes sales and display.
• Managed the factory inventory with the warehouse and make sure that ingredients are always
available for the production team
• Coordinate with the procurement department for any ingredients/ machine requirements requests
for the factory.
• Market Amwaj Catering Chocolates: Create branded chocolates for events and weddings.
• Created a bakery section: For customized cupcakes, cakes, birthday cakes and wedding cakes.
• Achievements: 2nd price Silver Award for best novelty cake at salon culinaire 2015
• Launched new branded chocolates for all Qatar airways aircrafts during EID 2016.
• 3RD
price Bronze award for the best wedding cake design at salon culinaire 2016.
Monitor and ensure that all sales orders of are done on time (Xocola Chocolates / Swiss Bakery
production and workshop orders and deliveries are done on time and as expected by clients.)
• Managed the opening of Xocola and Swiss bakery outlets: Display of products / visual
merchandising / staff training for cashier and customers services/ inventory and stock
control/staff timing & schedules / monitor daily sales.
• Keep client’s satisfaction high and make sure to increase the clientele list by keeping current
clients happy and targeting new clients within the UAE market
• Exceed management expectations and keep the workflow smooth between the sales department
and other departments at the Head office.
• Meet with the workshop department manager and work on new designs for upcoming events /
occasions happening in UAE.
• Meet chefs at hotels and register Swiss bakery as preferred supplier at most 5 stars hotels within
the UAE. Keep chefs satisfied by meeting them on regular basis and meeting their requests.
• Plan a clientele list for Swiss bakery and Xocola and target selected clients and exceed assigned
sales targets.
• Manage a sales team of five persons and also manage workshop department (7 persons) and make
sure sales targets and orders are achieved and delivered as requested.
• Attend exhibitions at the world trade center and internationally, check competitor’s products and
meet up with new clients and new markets.
• ACHIEVEMENTS: Exceeded monthly sales targets by getting big corporate sales accounts
such as: Second cup chain, Coffee shops at Dubai and Abu Dhabi Duty free and fifteen 5 stars
hotels within the UAE such as: Movenpick hotels, Hilton hotels, Sheraton Jumeirah, Rotana
hotels, etc. Also registered Xocola at Abu Dhabi Duty free and supplied Xocola gift boxes at Abu
Dhabi Airport.
ChoCo’a
Duties and Responsibilities:
• Supervise and direct the sales team to achieve the assigned sales target.
• Implement sales strategies and marketing ideas to increase the sales
figures and reach the requested target.
• Monitor the sales executive’s performance and direct them to new targets/
clients in the UAE local market
• Review the feedback of the clients regarding orders and quality of our
products.
• Assign a weekly meeting with the sales team to review the sales of the
week and assign new clients to be targeted on the long run
• Prepare a sales plan for the year including staff hiring for the corporate
sales department, tools requested for the corporate sales department to
achieve sales target and assign tasks to the sales staff
• Study competitors’ activities and implement new strategies to compete
with others in the market
• ACHIEVEMENTS: Got new corporate clients for ChoCo’a as requested
by GM.
Bee’ah The Sharjah Environment Company (Semi Gov.)
Duties and Responsibilities:
• Target companies with CSR budgets and inform them about the
advertising opportunity on Bee’ah recyclers.
• Responsible for the media/events for Bee’ah, work with the marketing
department for events and PR.
• Search and check best locations in Sharjah for Bee’ah recyclers and
coordinate them to the logistics department in order to install them
accordingly.
• Work with PR companies and make sure that news and projects of Bee’ah
are always covered by newspapers / magazines, internet, etc.
• Present Bee’ah at upcoming events and exhibitions such as “Waste
Summit” and “Diba Al Hisn” event and spread awareness about Bee’ah
services, build credibility and trust for Bee’ah.
• Meet sales targets regarding ads on Bee’ah recyclers and generate weekly
reports to the BD director.
• Follow up production / installations for the ads to be placed on Bee’ah
recyclers and make sure to meet each client’s expectations and keep them
satisfied.
• ACHIEVEMENTS: Got 3 years sales contract with Hills Advertising
company (Achieved my assigned sales target for the 3 upcoming years and
gave Hills advertising the right to sell the spaces on Bee’ah recyclers.
• REASON FOR LEAVING: By achieving the 3 years sales contract,
management decided to change my job description and to move me into
the shredding department (where I didn’t find myself or any future for my
career, so I decided to resign). Got a recommendation letter from Bee’ah
Duties and Responsibilities:
• Supervise and direct the sales team to achieve the assigned sales target.
• Implement sales strategies and marketing ideas to increase the sales
figures and reach the requested target.
• Monitor the sales executive’s performance and direct them to new targets/
clients in the UAE local market.
• Maintain current clients by keeping them satisfied and offering them our
best quality service.
• Generate weekly and monthly reports and sales forecast for the GM and
discuss any issue related to the sales team and sales department.
• Attend exhibitions, make sure that everything is correct and as per the
client expectations during the Build Up stage for the stands / check
competitors stands and get new ideas about designs and finally try to meet
and get new clients by visiting the stands.
• Coordinate with the marketing department, assign clients to the sales
department through the marketing department and discuss new markets
and new opportunities.
• Coordinate with the designer’s department and discuss new stand designs,
work on designs for the clients and discuss budget issues.
• Coordinate with the production department for the stands production:
Graphics productions, materials, board sample for the client, furniture,
lightings, etc
• Monitor payments of the clients (of the sales department), make sure that
the sales executives are following up the payments of the clients and that
payments due are paid on time.
• Coordinate with the sales administrator regarding contracts and
agreements sent to the clients, and check the coordination done with the
organizers for the client’s stands and that agreements and payments are
done on time.
• ACHIEVEMENTS: Achieved assigned sales target.
• REASON FOR LEAVING: Due to the economic crisis in 2009, the
company had many other sub companies dealing with real estate sector, it
affected the total revenue of the company and the CEO stopped paying all
employees, many people resigned even the GM.
Head Office UAE
Duties and Responsibilities:
• Hire, supervise and direct the sales team (8 staff) to achieve the assigned sales targets. Implement
sales strategies and marketing ideas to increase the sales figures and reach the requested target.
• Monitor the sales executive’s performance and direct them to new targets/ clients in the UAE
local market.
• Review the feedback of the clients regarding orders and quality of our products.
• Assign a weekly meeting with the sales team to review the sales of the week and assign new
clients to be targeted on the long run
• Prepare a sales plan for the year including staff hiring for the corporate sales department, tools
requested for the corporate sales department to achieve sales target and assign tasks to the sales
staff
• Study competitors’ activities and implement new strategies to compete with others in the market
• Solve any complaint or issue related to corporate sales department.
• Monitor that all sales orders of the sales team are done on time (chocolate production and
workshop orders and deliveries are done on time and as expected by clients.)
• Keep client’s satisfaction high and make sure to increase the clientele list by keeping current
clients happy and targeting new clients in the UAE market
• Meet up with the management expectations and keep the workflow smooth between the sales
department and other departments at the Head office.
• Responsible of the corporate sales orders coming from all Patchi retail outlets in the UAE
(Around 14 retail outlets) and build an extra clientele list by fulfilling every request and adding
new clients to the corporate sales department.
• Suggest new ideas to the (factory GM) regarding offering new products to our clients and new
chocolates designs as our competitors and review the stock of items related to the sales
department.
• Meet up with the creativity department for new designs regarding corporate items and suggest
new ideas to offer to the corporate clients.
• Create new gifts boxes, labels designs, and gift items by dealing with different suppliers from the
UAE market.
• Create new designs whenever we receive a logo from any client and offer many options and gift
ideas and try to give the best design possible within the requested budget.
• Monitor the quotations offered by the sales team to the clients and make sure that pricing is done
correctly and with the requested profit margin.
• Attend exhibitions at the world trade center and internationally, check competitor’s products and
meet up with new clients and new markets.
• ACHIEVEMENTS: Registered Patchi at Duty free Dubai and got 3 stands at Terminal 1 and
Terminal 3. It made huge sales returns for Patchi. Also supplied cutlery sets for the wedding of
Sheikh Mohamad daughter (Over 1 million dirhams deal).
• Achieved and exceeded sales targets.
(Middle East, GCC and UAE Local Market)
F&B: Room service and Banquet Assistant Manager
Duties and Responsibilities:
• Answer guest’s calls and prepare room service orders with the staff.
• Prepare the buffet set up (Breakfast, lunch and dinner) with the room
service staff and coordinate with kitchen chef for any orders.
• Prepare the rooms amenities with the F&B staff and help the team with the
orders received from hotel guests.
• Learn all kinds of set ups related to banquet and room service.
• Prepare the invoices of the orders collected from the room service and
give a full report to the duty manager.
• Communicate any complaint or special request to the room service
manager or duty manager.
• Supervise the workflow at the room service and report any delays to the
manager.
• Prepare the staff schedule with the room service manager.
• Attend monthly meetings with the manager and the F&B team to review
performance and attend trainings whenever it is requested.
• ACHIEVEMENTS: Handled room service as requested and maintained
great service to hotel guests.
Duties and Responsibilities:
• Handle guests requests at 7 American Resorts located in Orlando
(activities programs and sales of activities at the resorts).
• Promote the daily activities to the in-house guests and increase the sales of
the activities department.
• Attend the training programs held at AHA related to guest relations and
how to offer the best service possible to the guest or client.
• Help the guests whenever they needed any attendance within the resort
and report any complaint to the manager.
• Prepare a weekly report about the sales of activities done within the resort
and discuss any feedback from the clients with the manager on duty.
• ACHIEVEMENTS: Achieved my internship successfully and got
international experience from American resorts.
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