CEO
Mandalika Grand Prix Associaton
مجموع سنوات الخبرة :21 years, 8 أشهر
A subsidiary under ITDC, with its vision being to deliver world-class entertainment, sports and motorsport events to The Mandalika, Lombok.
- Spearheading the setup and management of a specialised operational team to host MotoGP™ and MOTUL World Superbikes Motorsport Races by 2021 on the island of Lombok, Indonesia.
- Further enhancing the company’s business plan by negotiating commercially viable promoters agreements with additional race holders under the International Motorbike Federation (FIM), the International Automobile Federation (FIA) and locally sanctioned events.
- Taking charge of budget planning, control and procurement of temporary infrastructure in excess of USD 14 million and generating revenues including ticket, sponsorship deals and subsidies in excess of USD 50 million per annum.
- Align business plans with holding company’s vision and mission as to drive organization's overall value.
- Promoted, structured and closed real estate investment contracts exceeding USD 1.2 billion.
- Conceptualized and developing the worlds first “Street Circuit”, built from concept.
- Negotiated and closed FIM and FIA Motorsport Promoter Agreements for Indonesia, in particular DORNA’s MotoGP™ and Motul SBK World Superbikes.
- Spearheaded branding concepts and guidelines for current and new tourism destinations.
- Established and executed annual investment and marketing plans for holding company and subunits.
- Acting as owner representative for ITDC’s hotel portfolio, reviewed and assessed property feasibility studies, design development and operator negotiations. I maintain an active relationship with all top tiered hotel management companies and brands.
- Negotiated management and technical services agreements for Club Med and Pullman Resort at The Mandalika
Acting CEO, setting up, develop and manage a Hospitality Management Company under own Hotel Brand
Asset Management, responsible in overseeing bottom line profits for products and brands
Business Development - Securing Investment and potential locations, conducting initial FS/Research for Property Development, specifically Hotels and Resorts or Mixed Used products
Part of Developing Committee, negotiate management contracts, oversee development, Business Plan and co-ordinate with pre-development/pre-opening teams
Overall Marketing Responsibilities under Bakrieland Hotels and Resorts, including past management contract negotiations, Operator Performance analysis and enhancement programs including Asset Management
Key Achievements:
Initiated Setup of Customer Service Excellence Centre
Developed Taskforce Team to tackle Customer Services issues to reduce complaints
Promoted to Chief Position within the Hospitality Division of Bakrieland Hotels and Resorts
Key Responsibilities:
Responsible for improving Service Processes across business units
Develop relevant Strategic Marketing Plan (short - long term), abiding to set Business Vision and Mission as well as the Corporate Brand and Culture. Liaise with Corporate Affairs on Marketing Communication tactics
Spear-heading and managing the implementation of an integrated Customer Relationship Management System across company an all Sales/Customer Service departments at relevant business units, reporting directly to the Group Marketing Director
Responsible for implementing Service Excellence within the organisation and business units developing customer centric processes and procedures as well as synergising/centralising standards and efforts, utilising IT as a base to compete in an aggressive market
In charge of Direct, Database and Customer Value Marketing as to improve retention and conversion sales
Oversee Marketing Operational work - Client Events, Exhibitions and Seminars in keeping with the overall company’s direction
Key Achievements:
Achieved and maintained Market Leadership Position (Revpar) for the Hotel in the relevant Comp Set during my tenure as Director Improved up-sells and cross-sells by 40% through introducing a targeted incentive program for the Agents (included in Top 10 Company wide Sales Agents and Top 5 Company wide Service Standards)
Developed Team to higher positions and reduced turn around (resignations)
Implement an Integrated system within the department as to reduce potential complaints by 80% and subsequently reduced department costs by 20%
Key Responsibilities:
Manage and Optimise Hotel’s business segment mix through implementing strategic yielding, inventory management, rate restriction and pricing techniques as to maximise yield potential for hotel’s primary revenue stream, including other revenue generating departments (SPA, Catering and Food & Beverages)
Present weekly the Hotel’s 90-day Forecast and Yield strategies to Senior Management Team, as well as Year-round on a monthly basis, through Competitive Market and Business Research, analysing and interpreting statistical data and developing key tactics to outperform previous performances and competition
Department Head, leading the Hotel’s Reservations Manager and Reservations Sales Team to achieve set goals, both sales and service standards
Key Achievements:
Achieved set Revenue Targets of over USD $750, 000 in Catering Revenue during 6 month period
Manage to stimulate non-producing Segments and Accounts as to contribute to the overall Catering Revenue Targets
Established and initiated Outside Catering
Key Responsibilities
Selling Function spaces for conferences and events, achieving set budget of over USD $1 million Catering Revenue
Building/maintaining relationship with Key Accounts and clients as to maximise the incentivised Sales Goal
Identifying and prospecting new potential accounts, closing deals for Corporate and Social Events, Conferences and meetings through cold calling, report analysis, market research and Sales Calls
Overall selling of Four Seasons Hotel Doha Products as well as Four Seasons Hotels and Resorts worldwide
Key Achievements:
Developed Operational Procedures for Conference Services Department, responsible for 40% of Hotel’s Revenues
Achieved individual and Grouo Cross and Up Sell Revenue Targets
Successfully Managed and Co-ordinated over 50 Conferences, Events and Visits to the Hotel, including being point person at the Hotel for: 2006 Doha Asian Games, Forbes 2008, Presidential Delegations (Japan, Venezuela, Iran), Royalty Visits (HRH The Prince of Wales, The Sultan of Brunei) and VIP guests for social functions (Hollywood Celebrities for the Doha Tribeca Event). Received personal appreciations and commendations for all visits.
Key Responsibilities
Ensure Guest and Group’s expectations are either met or exceeded, through guiding and managing their requests with all relevant departments in the Hotel
Build and maintain relationships for repeat business and to meet up-and-cross sell targets
Manage Conference Team to seek efficiencies in work and communications
Key Achievements:
Achieved Regional Position for Europe, Middle East and Africa as to observe standards and efficiency use of system for over 10 Hotels
Guided and implemented new Analysis Reports throughout the Region and improved standards to 90% accuracy
Voted Top 5 Hotel in EMEA for Standard Achievements
Key Responsibilities
Responsible for managing and analysing the consistency of the Hotel’s Group Database system and finding new Market Opportunities
Developed key Sales and Marketing Reports for analysis and strategic direction
Managed key Database listing for Communication including Direct Marketing Activities
Regional Database Systems Operator in London 2004
Database Administrator in London 2003 - 2004
Sales Co-ordinator in London 2002 - 2003
Dissertation: Managing Cultural Diversity within an Organisation