Sr. Customer Insights Specialist
stc tv (intigral)
Total years of experience :8 years, 11 Months
- Customer segmentation and data extraction based on in-app behavior and content consumption.
- Planning and delivery of engaging content via newsletters, app notifications, and messages.
- Reporting outcomes through live dashboards and regular reports for engagement optimization.
- Analysis of all marketing activities and in-app engagement to support decision-making.
- Data visualization through regular reports and live dashboards combining multiple data sources.
- Setting up campaigns landing pages and trackings by which acquisition data is gathered.
- Analyzing data sets from the various digital media sources accessible by Lucidya.
- Providing concise data and clear visualizations in the form of public and private reports.
- Presenting the solution for prospects and providing training for onboarding clients.
Other Responsibilities:
- Planning and execution of the digital marketing strategy
- Testing Lucidya's platform and providing ongoing feedback to the tech team.
- CRM, sales, and technical support.
Responsible for:
- Developing and executing the digital marketing strategy
- Content plan and social media strategy for clients or market
- Utilizing various tactics including social media, digital media advertising and SEO.
A practical training that feature:
- Social Media Marketing
- Search Engine Optimization (SEO)
- Google AdWords
- Email Marketing
- Inbound & Content Marketing
- Mobile Marketing & App Marketing
- Google Analytics
- Digital Marketing Planning
A comprehensive training program covering a full development plan, including personal and business skills to enable functional and technical knowledge of SAP solutions.
- Data management and reporting
- Employees requests management
- Technical Support & Training
- Working hand in hand with the HR Projects Lead
Data Science tools and methodologies, databases, SQL, Python, analysis, visualization, and machine learning.
Overall classification of qualification: Merit
Grade classification: Second Class Honours, Upper Division (2:1)
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