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Reefa Zakir Hussain, Social Media Manager

Reefa Zakir Hussain

Social Media Manager·DolceDesserts

United Arab Emirates

Master's degree, Digital Marketing

Work experience

Total years of experience: 1 years, 3 months

Social Media Manager

October 2023 - December 2024

DolceDesserts

Manipal, India

October 2023 - December 2024

• Designed custom menu templates and promotional posters, enhancing brand identity and visual appeal.
• Led end-to-end video content creation for seasonal campaigns and product launches, ensuring alignment with brand goals.
• Planned and executed innovative promotional events, significantly increasing foot traffic and generating organic brand buzz.
• Managed targeted advertising and social media campaigns on Instagram and Facebook, boosting visibility and engagement among young audiences.
• Analyzed content performance metrics to refine strategies and optimize future campaigns, driving higher engagement rates.
• Collaborated with cross-functional teams to ensure cohesive messaging across all marketing channels.
• Developed engaging content that resonates with target demographics, enhancing brand loyalty and customer retention.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Social Media Manager

June 2024 - October 2024

CheluvuNaturals

Manipal, India

June 2024 - October 2024

• Developed comprehensive content calendars and executed impactful social media campaigns across Instagram and Facebook, enhancing brand presence.
• Managed end-to-end content creation, from shooting to posting, while leveraging paid advertising to significantly drive engagement.
• Consistently analyzed campaign data and metrics to optimize content strategies, ensuring sustained brand visibility and measurable growth.
• Crafted personalized WhatsApp messaging strategies to foster authentic connections with the brand community, generating heightened product interest among wellness-focused audiences.
• Collaborated with cross-functional teams to align marketing efforts and amplify brand messaging across various digital platforms.
• Utilized SEO best practices in content creation to enhance online visibility and audience reach.
Company industry:
Perfume & Cosmetics

Education

University Of Stavanger

June 2025

June 2025

Master's degree, Digital Marketing

Norway

GPA (percentage): 81.32%

GPA (percentage): 81.32%

During my exchange semester at the University of Stavanger, Norway, I gained hands-on experience in service and digital marketing through real-world projects. I worked on campaigns involving ad copy, personalized emails, Instagram content, and pay-per-click strategies, while also learning service redesign through detailed service blueprints and customer segmentation. Additionally, I explored International Human Resources, solving real business challenges through risk and gap analysis, which strengthened my ability to think both creatively and strategically in a business context.
View attachment

ManipalAcademyofHigherEducation

January 2025

January 2025

Master's degree, Digital & Creative Marketing

India

During my Master’s in Digital & Creative Marketing, I learned how creativity and strategy work together to drive measurable results. I gained hands-on experience in performance marketing, running Facebook and Google Ads, and building social media campaigns aligned with brand goals. My coursework also introduced me to the fundamentals of AI and finance, giving me a broader perspective on how marketing supports business growth. I strive to combine creativity, analytical thinking, and strategy to deliver impactful marketing outcomes.

MangaloreUniversity

January 2023

January 2023

Bachelor's degree, Marketing

India

As a Graduate in Bachelor's degree, I specialized in Marketing and Human Resource Management, which gave me a strong foundation in both traditional marketing strategies and people-focused business practices. Alongside my core subjects, I also gained a basic understanding of accounting, export management, event management, Excel, business organization, finance, and commercial law. This broad exposure has helped me develop a well-rounded perspective on how different functions contribute to the success of a business.

MahathmaGandhiMemorialCollege

January 2020

January 2020

High school or equivalent, science

India

Skills

Video Editing
Expert
Video Editing
Expert
Performance Management
Expert
Performance Management
Expert
Email Marketing
Expert
Email Marketing
Expert
Content Marketing
Expert
Content Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
CONTENT MANAGEMENT
Intermediate
CONTENT MANAGEMENT
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
PERFORMANCE ANALYTICS
Intermediate
PERFORMANCE ANALYTICS
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MARKETING
Intermediate
SOCIAL MEDIA MARKETING
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
ENTHUSIASM
Intermediate
ENTHUSIASM
Intermediate
PERFORMANCE ANALYTICS
Intermediate
PERFORMANCE ANALYTICS
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MARKETING
Intermediate
SOCIAL MEDIA MARKETING
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
ENTHUSIASM
Intermediate
ENTHUSIASM
Intermediate
PERFORMANCE ANALYTICS
Intermediate
PERFORMANCE ANALYTICS
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MARKETING
Intermediate
SOCIAL MEDIA MARKETING
Intermediate

Languages

English
Intermediate
Hindi
Beginner
Kannada
Beginner

Training and Certifications

Certifications
Student Exchange Program

Hobbies

  • Exploring new cafes and hidden food spots, Experimenting with aesthetic food or lifestyle photograph