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Reem Saghir, Brand Development & Experience Consultant

Reem Saghir

Brand Development & Experience Consultant·Freelance / Remote

Saudi Arabia

Master's degree, Engineering Geology

Work experience

Total years of experience: 14 years, 5 months

Brand Development & Experience Consultant

January 2017 - Present

Freelance / Remote

Jeddah, Saudi Arabia Remote

January 2017 - Present

• Supported businesses with positioning refinement and content clarity.
• Helped enhance customer experience flow across key touchpoints.
• Developed simple brand expression and communication solutions.
• Assisted teams with insight gathering and practical recommendations.
• Contributed to digital presence improvements.

Company industry:
Business Consultancy Services

Customer Experience Evaluator

January 2016 - January 2017

GWR Consulting

Dubai, United Arab Emirates

January 2016 - January 2017

• Benchmarked locations against brand guidelines and industry best practices.
• Strengthened expertise in behavioral observation, experience assessment, and service quality
evaluation.

Company industry:
Business Consultancy Services

Project Engineer — Geotechnical

January 2012 - January 2016

Arcadis Middle East

Dubai, United Arab Emirates

January 2012 - January 2016

Managed geotechnical investigations and technical reporting for multidisciplinary engineering projects.
Work emphasized analytical problem‑solving, structured project execution, and translating scientific data
into clear, decision‑supporting documentation.
• Conducted site investigations, soil testing, and geotechnical assessments.
• Solved complex technical issues using scientific reasoning and structured analysis.
• Coordinated with contractors, consultants, and multidisciplinary teams.
• Prepared technical reports, risk assessments, and project documentation.
• Managed timelines, communication, and project deliverables.

Company industry:
Business Consultancy Services

Education

University Of Leeds

September 2011

September 2011

Master's degree, Engineering Geology

United Kingdom

GPA (rating): Very good

GPA (rating): Very good

American University of Beirut

January 2009

January 2009

Bachelor's degree, Environmental And Geological Engineering

Lebanon

Skills

COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
PROBLEM SOLVING
Expert
PROBLEM SOLVING
Expert
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
MARKETING
Expert
MARKETING
Expert
STRUCTURED PROGRAMMING
Intermediate
STRUCTURED PROGRAMMING
Intermediate
COMPUTER LITERACY
Expert
COMPUTER LITERACY
Expert
CONCEPTUAL DESIGN
Intermediate
CONCEPTUAL DESIGN
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
SCIENTIFIC REASONING
Expert
SCIENTIFIC REASONING
Expert
STRATEGIC PLANNING
Expert
STRATEGIC PLANNING
Expert
BRAND STRATEGY
Expert
BRAND STRATEGY
Expert
CUSTOMER EXPERIENCE STRATEGY
Expert
CUSTOMER EXPERIENCE STRATEGY
Expert
ANALYTICAL THINKING
Expert
ANALYTICAL THINKING
Expert
Market Research
Intermediate
Market Research
Intermediate
CRM software
Beginner
CRM software
Beginner
Microsoft Office
Expert
Microsoft Office
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Native Speaker
English
Expert
French
Beginner

Memberships

Geological Society of London

Fellow

January 2014

Training and Certifications

Certifications
Emotional Intelligence in Leadership
Coursera
Feb 2026
AI Innovation & Product Strategy
Coursera
Apr 2026
Marketing Psychology - The Psychology of Advertising
Udemy
Mar 2026
System Thinking
Coursera
Jan 2026
From Ideas to Impact: Design Thinking for User-Centricity
IE Business
Jan 2026
Emotional Intelligence in Leadership
Coursera
Jan 2026
Graphic Design
Shaw Academy
Jan 2019

Hobbies

  • Drawing