Marketing Manager
ON THE WOOD Restaurants
Total years of experience :14 years, 2 Months
• Set the business development and strategy of the brand.
• Analyze the sales’ aspects & build the marketing plan in line with the brand’s vision
& objectives.
• Develop marketing plans & calendar to increase exposure of OTW, business opportunities & leads, implement advertising campaigns, analyze the competitive advantage and profitability of the brand.
• Build business strategy-product development, communication strategy, budget, web design & content, digital media, social media and promotional activities.
• Integrate & analyze the online food ordering companies’ platforms and sales.
• Study local market trends & competitor activity to identify business leads.
• Collect and examine data to improve marketing programs.
• Attain incoming franchise enquiries to achieve targets & maximize revenue.
• Demonstrate growth in sales as a result of marketing efforts.
• Attend fairs/events to build relationships with a network of potential franchisees and develop possible business opportunities.
• Develop and execute a multi-disciplined marketing plan.
• Represented GEZE at the highest level of professionalism to targeted audiences.
• Researched potential clients and crafted a database with over 3, 000 leads.
• Drafted weekly and monthly email campaigns for audiences of over 5, 000 accounts.
• Launched the refurbishment and service channel by GEZE in UAE & Oman.
• Designed and implemented direct and digital marketing strategies resulting in an
annual revenue increase of 30%.
• Analyzed data from previous & current marketing campaigns to improve future
results.
• Maintained accurate input of system information and client data.
• Collaborated with cross functional teams of engineers and sales to ensure that
requested product/service features were prioritized and implemented.
• Communicated new product features and sales training to ensure a consistent memo
was applied across the Middle East sales teams.
• Managed the company brand image.
• Worked with the team to develop proposal sections and project approach.
• Planned the content, design and production of all company marketing collateral.
• Managed company apparel program and promotional items.
• Built and managed the distribution of multimedia and press releases.
• Planned and executed products’ launch, education training, conferences, summits
and exhibitions.
• Secured modern showroom presentations by all point of sales in the Middle East.
• Monitored marketing expenditures in comparison with the established monthly,
quarterly and annual budget.
• Developed trust relationships with a portfolio of major clients to ensure they do not
turn to competition.
• Acquired a thorough understanding of key customer needs and requirements.
• Expanded the relationships with existing customers by continuously proposing
solutions that meet their objectives.
• Ensured the correct products and services are delivered to customers in a timely
manner.
• Served as the link of communication between key customers and internal teams.
• Resolved any issues and problems faced by customers and delt with complaints to
maintain trust.
• Played an integral part in generating new sales that will turn into long-lasting
relationships.
• Prepared regular reports of progress and forecasts to internal and external
stakeholders using key account metrics.
• Sourced advertising opportunities and place adverts in the press/radio - local,
regional, national and specialist publications.
• Managed the production of marketing materials, including leaflets, posters, flyers,
and arranged the effective distribution.
• Maintained and updated customer databases.
• Organized events such as conferences, seminars, receptions and exhibitions.
• Conducted market research, for example using customer questionnaires and focus
groups; and monitored competitor activity.
• Contributed and developed, marketing plans and strategies; and Managed budgets.
• Evaluated marketing campaigns.
• Created and prepared new marketing plans for new Hair products. From pricing,
advertising, promotion, and distribution.
• Formed new sales strategies for the sales team to apply to their clients each time they
introduce new products.
• Announced the company to all social media network: Facebook, Twitter, Instagram,
and Pinterest.
• Created the seasonally promotion discounts for our brands depending on the
occasion occurring.
• Organized the company’s events, including private parties, seminars, and exhibitions.
• Development, production and delivery of events from proposal right up to delivery.
• Delivered events on time, within budget, that meet expectations.
• Developed, communicated and maintained timelines and priorities on every project.
• Communicated and maintained client relationships.
• Managed supplier relationships.
• Managed operational and administrative functions to ensure specific events are
executed efficiently.
• Provided leadership, motivation, direction and supported to my team.
• Traveled to site; inspections and project managing events.
• Ensured excellent customer service and quality delivery.
Languages
English Fluent
Arabic Fluent
French Intermediate