Reem Alsharaa, Senior Researcher

Reem Alsharaa

Senior Researcher

The nielsen Company

Location
United Arab Emirates - Sharjah
Education
Diploma, Associate of Chartered Institute of Marketing
Experience
24 years, 5 Months

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Work Experience

Total years of experience :24 years, 5 Months

Senior Researcher at The nielsen Company
  • United Arab Emirates - Sharjah
  • My current job since September 2012

- Effectively handle diverse types of studies and apply wide range of research tools and techniques to generate stronger insights
- Direct project team members (junior executives, operations, and freelancers) across markets in the Middle East, North Africa and Pakistan region (MENAP).
- Improve project effectiveness through close monitoring, resource planning and training
- Manage multiple research projects at different phases, from proposal to delivery, ensuring timelines, quality and cost expectations are met.
- Identify and resolve problems and challenges as they arise, throughout the project cycle.
- Prepare status reports for use in communication to client and internal teams.
- Diplomatically manage client/project issues and concerns.
- Define opportunities within and across target markets.
- Analyze and interpret customer, competitor and market intelligence across customer segments and product categories.
- Process and analyze raw data, presenting reports and recommendations to senior managers.

Researcher at The Nielsen Company
  • United Arab Emirates - Sharjah
  • February 2009 to September 2012

- Designed and developed proposals following client briefings
- Conducted online focus groups across the GCC, Levant, and Turkey
- Determined effective methods to gain valid data utilizing depth interviews, focus groups, and/or in home visits
- Prepared detailed and relevant analysis plans
- Presented findings to clients with manager’s supervision
- Ensured process compliance (budget approvals, filling project booking forms, ensuring that all budget details are correct and up to date, etc.)
- Managed challenges arising in the course of the project cycle

Moderator Cum Analyst at The Nielsen Company
  • United Arab Emirates - Sharjah
  • January 2007 to September 2009

- Was responsible of all moderation assignments in UAE
- Prepared financial reports for the qualitative field department
- Recruited and trained interviewers, based on the Interviewer’s Manual
- Ensured quality control procedures were met
- Conducted moderation across GCC utilizing various protective techniques

Field Supervisor at The Nielsen Company
  • United Arab Emirates - Sharjah
  • February 2006 to January 2007

 Controlled all field projects for qualitative research.
 Liaised with the other company offices out side the Emirates for projects implementations, such as jobs originated from Cyprus, Egypt, and Oman.
 Moderated all kinds of qualitative interviews, (more than 100 focus groups and interviews).
 Briefed and trained of transcribers.
 Prepared budgets for the projects.
 Prepared projects’ schedules.
 Developed cost estimates for research projects.
 Monitored recruitment process and quality.
 Prepared the financial reports for the qualitative field department.

Freelancer Researcher at MADAR RESEARCH GROUP
  • United Arab Emirates - Dubai
  • March 2004 to January 2006

 Sourced Information from press articles, web and trade journals to create files on new demographic markets.
 Conducted Extensive researches focused on the IT market in the Middle East.
 Successfully executed research projects and case studies dealing with various issues.

IT Specialist at American-Arab Anti-Discrimination Committee
  • United States
  • June 2002 to July 2003

- Assisted in managing Information systems projects from initial feasibility analysis and conceptual design through documentation, implementation, user training and enhancement.
- Designed, developed, and implemented a functional database system for the organization.
- Created projects time estimates, task lists, and technical documentation. Performed risk analysis assessments against planned milestones.
- Worked with the web development team and managed day-to-day operations of www.adc.org, responsibilities included updating the dynamic content management system, approving and editing content generated by the organization five departments.
- Created on-line e-commerce forms (CGI-Perl, PHP, HTML, Dreamweaver)
- Edited images and created on-line graphics (Photoshop).
- Managed the event section of ADC.org

Sales Associate- Level 1 at Macy’s East, Federated Department Store
  • United States
  • October 2002 to June 2003

 Maintained selling as the priority.
 Effectively handled multiple customers, maintained poise and service standards. Practiced suggestive selling, offering every customer related items.
 Followed special department operating procedures.
 Equally shared operational responsibilities of department as customer traffic allows.
 Achieved the company standard for credit solicitation.

Computer Lab Assistant at American University
  • United States
  • October 2000 to June 2002

- Hired to serve as a critical-point-of-contact for all IT customers to provide technical assistance.
- Responsibilities include facilitating the dissemination of fundamental technology information; assisting customers in troubleshooting computer-related issues; and acting as a liaison between technology users and personnel providing technical services.
- Solved a variety of network, virus, data recovery, scanner operations, printers/copiers operations, Novell network operations, overhead projection systems, computer hardware, and software issues by identifying the problem and taking corrective action. Software used include Novell, Microsoft Windows 9x/ME/2000/XP, Microsoft Office 97/2000/XP, Mac OS 9.2/10, and other applications

United Nations Relief and Works Agency at United Nations Relief and Works Agency
  • Syria - Damascus
  • September 1998 to January 2000

Taught English courses to a primary and intermediate grade students

Education

Diploma, Associate of Chartered Institute of Marketing
  • at CHARTERED INSTITUTE OF MARKETING
  • August 2008
Master's degree, Information Systems
  • at American University
  • May 2002

Overall GPA: 3.67 Dean’s List

Bachelor's degree, English Literature
  • at Damascus University
  • August 1998

Specialties & Skills

Focus Groups
Microsoft Office
Questionnaires
Microsoft Office
visible analyst

Languages

English
Expert
Arabic
Expert