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Reem Alzubi, Project Manager | Consultation

Reem Alzubi

Project Manager | Consultation·Longevity Structure

Saudi Arabia

Master's degree, Master of Science in Communications and Media

Work experience

Total years of experience: 11 years, 1 months

Project Manager | Consultation

June 2025 - Present

Longevity Structure

Riyadh, Saudi Arabia

June 2025 - Present

-Partner with the Chairman and the CEO to shape and execute business development and growth initiatives.
-Lead cross-functional teams ensuring performance and delivery of high-impact projects.
-Planning and management for the First Global Animal Longevity Symposium In KSA.
-Build investor and partner networks with regional and international stakeholders.
-Oversee project execution ensuring alignment with IZZ’s vision for longevity innovation.
-Advise on branding, communication, and market positioning strategies.
Company industry:
Other Healthcare Services
Job role:
Medical, Healthcare, and Nursing

Marketing And Communication Manager

July 2024 - June 2025

Integrated Technology Group (ITG)

Amman, Jordan

July 2024 - June 2025

-Led and managed the Marketing and Communication department, overseeing ITG’s marketing operations and its subsidiaries.
-Conducted market research, competitor, and market share analysis, utilizing findings to inform actionable strategies.
-Secured additional funds and revenues for ITG and its projects by identifying and leveraging strategic opportunities through
marketing initiatives and direct stakeholder engagement.
-Designed and technically executed a comprehensive marketing strategy, strengthening brand identity and market presence.
-Personally managed digital marketing initiatives, including SEO optimization (on-page and off-page).
-Led website design and development projects for partners, ensuring alignment with branding and functionality requirements.
-Created diverse marketing and communication content, including technical, promotional, and product-focused materials.
-Led the development of new brand identities, including ITGs rebranding and branding for new projects, with full oversight of
creative and art direction.
Company industry:
IT Services
Job role:
Information Technology

Business Development/Brand Marketing Manager

July 2023 - May 2024

Smart Medical Lab

Amman, Jordan

July 2023 - May 2024

-Conducted in-depth market research, identifying trends and ensuring Smart Labs competitive positioning in the
Jordanian medical laboratory sector.
-Led brand awareness initiatives through successful digital and traditional campaigns.
-Fostered strong relationships with key clients and stakeholders, incorporating feedback for service enhancement.
-Orchestrated collaboration across departments, optimizing internal processes for seamless business operations.
-Organized impactful industry events, establishing Smart Lab as a thought leader in the medical laboratory sector.
Company industry:
Other Healthcare Services
Job role:
Consulting

Business Development/Brand Marketing

July 2023 - May 2024

Smart Medical Lab

Amman, Jordan

July 2023 - May 2024

-Led and managed the Marketing and Communication department, overseeing ITGs marketing operations and its subsidiaries.
-Conducted market research, competitor, and market share analysis, utilizing findings to inform actionable strategies.
-Secured additional funds and revenues for ITG and its projects by identifying and leveraging strategic opportunities through
marketing initiatives and direct stakeholder engagement.
-Designed and technically executed a comprehensive marketing strategy, strengthening brand identity and market presence.
-Personally managed digital marketing initiatives, including SEO optimization (on-page and off-page).
-Led website design and development projects for partners, ensuring alignment with branding and functionality requirements.
-Created diverse marketing and communication content, including technical, promotional, and product-focused materials.
-Led the development of new brand identities, including ITGs rebranding and branding for new projects, with full oversight of
creative and art direction.
Company industry:
Laboratory & Quality Control
Job role:
Marketing and PR

Brand Concept/Strategy Designer

May 2022 - April 2023

LPP. SA

Gdansk, Poland

May 2022 - April 2023

-Assisted in achieving a notable 13% sales growth for the company that year.
-Acted as a consultant brand manager. I managed different teams from different departments.
-Contributed to driving business development, enhancing its portfolio, and exploring new opportunities.
-Formulated winning strategies ensuring consistent growth for the Reserved and Cropp brands locally and globally.
-Monitored and updated the e-commerce platform, ensuring a relevant and user-friendly online shopping experience for customers.
-Developed and executed comprehensive social media strategies to enhance brand visibility and engagement.
-Led comprehensive market research on trends, consumer behavior, and product innovation.
-Identified target markets precisely and adapted communication and products accordingly.
-Guided strategic implementation from design inception to the final stages.
-Developed concepts and implemented new standards to enhance the quality of internal operations.
Company industry:
Retail & Wholesale
Job role:
Management

Brand Concept/Strategy Designer

May 2022 - April 2023

LPP. SA

Gdansk, Poland

May 2022 - April 2023

-Assisted in achieving a notable 13% sales growth for the company that year.
-Acted as a consultant brand manager. I managed different teams from different departments.
-Contributed to driving business development, enhancing its portfolio, and exploring new opportunities.
-Formulated winning strategies ensuring consistent growth for the Reserved and Cropp brands locally and globally.
-Monitored and updated the e-commerce platform, ensuring a relevant and user-friendly online shopping experience for customers.
-Developed and executed comprehensive social media strategies to enhance brand visibility and engagement.
-Led comprehensive market research on trends, consumer behavior, and product innovation.
-Identified target markets precisely and adapted communication and products accordingly.
-Guided strategic implementation from design inception to the final stages.
-Developed concepts and implemented new standards to enhance the quality of internal operations.
Company industry:
Retail & Wholesale

Marketing Specialist

September 2021 - March 2022

Dockendo

Warsaw, Poland

September 2021 - March 2022

-Supported in planning strategies for growth marketing.
-Aligned acquisition campaigns with product and marketing teams.
-Managed multiple social media platforms, including Facebook, Instagram, and LinkedIn.
-Increased follower count and engagement through the implementation of targeted content and campaigns.
-Created and curated compelling content, including text, images, and videos, to maintain a consistent brand image.
-Analyzed and reported on social media performance using Google Analytics and social media analytics platforms.
-Crafted impactful onboarding guides and nurturing emails.
Company industry:
Human Resources Outsourcing
Job role:
Marketing and PR

Player Representative Agent - PUBG Game

November 2020 - August 2021

Keywords Studio

Katowice, Poland

November 2020 - August 2021

-Supported in developing the customer service tone of voice to fit the game tone of voice and target audience.
-Assisted players in troubleshooting their account issues and interacted with them for all the inquiries about the game.
-Assisted the developers in improving the game by reporting important information and technical issues.
Company industry:
Entertainment
Job role:
Quality Control

Representative Agent - PUBG: Battlegrounds Video game

November 2020 - January 2021

Keywords Studio

Katowice, Poland

November 2020 - January 2021

-Shaped customer service voice to seamlessly align with game identity and target audience.
-Addressed user concerns and engaged with product-related inquiries.
-Collaborated with developers, enhancing the user experience through vital insights and technical issue reporting.
Company industry:
Video Gaming

Brand Consultant

April 2020 - October 2020

NOMADA Association

Wroclaw, Poland

April 2020 - October 2020

Consulting. Temporary Contract - Remote
-Conducted deep analytical research about the brand and developed its identity.
Company industry:
International Humanitarian Organization
Job role:
Consulting

Communication Coordinator (acted as a Head of Unit)

September 2018 - August 2019

Plan International

Amman, Jordan

September 2018 - August 2019

-Plan International Jordans website, campaigns, and content had the best outcomes in the region in 2018.
-Was a member of the core country strategy and development team.
-Established the communication and marketing unit in line with the organizations vision and image.
-Developed communication and marketing strategies that met the global brand goals.
-Managed the organizations digital and traditional campaigns.
-Conducted regular orientation sessions related to the brand direction for all staff and partners.
-Delivered the departments quarterly reports.
-Supervised communication projects that were handed to outsourcing agencies.
-Worked with the finance department and the project manager to allocate a branding and marketing budget.
Company industry:
International Humanitarian Organization
Job role:
Management

Communication Coordinator, Head of Unit

September 2018 - August 2019

Plan International

Amman, Jordan

September 2018 - August 2019

-Led Jordans office to gain 201 8s top-performing website, campaigns, and content in the Middle East and Africa.
-Acted as an integral member of the core country strategy and development team.
-Established a visionary communication and marketing unit, aligning with the organizations mission.
-Managed the communication unit.
• Acted as a communication advisor for the Lebanon office.
-Crafted strategies in line with global brand objectives.
-Created integrated digital and traditional campaigns.
-Conducted brand orientation sessions for staff and partners.
-Presented insightful quarterly departmental reports and participated in proposal writing.
-Oversaw outsourced communication projects.
-Collaborated with finance and project teams for strategic branding and marketing budget allocation.
Company industry:
Non-profit Organization

Communication and Field Officer

May 2017 - September 2018

Plan International

Amman, Jordan

May 2017 - September 2018

Job Role: Marketing, Communcation, and PR. Full Time - On-site
• Established the social media channels for Jordans office.
• Created promotional products for the organizations projects and maintained proper visibility.
• Conducted routine field visits to develop content for the digital platforms.
• Was responsible for the operation of different projects at a refugee camp (Azraq).
Company industry:
Non-profit Organization
Job role:
Marketing and PR

Advocacy and Communication Officer

April 2016 - April 2017

Jordan INGO Forum

Amman, Jordan

April 2016 - April 2017

-Developed products that are still used by different institutions. The Products were published by the UN.
-Established and maintained proper visibility and branding for JIF.
-Managed information from the forum members to be used for marketing and communication purposes.
Company industry:
International Humanitarian Organization
Job role:
Marketing and PR

Graphic Designer and Media Officer

January 2015 - March 2016

Emkanat for Medical Supplies

Amman, Jordan

January 2015 - March 2016

-Managed the communication, advertising, and digital marketing activities.
-Managed the social media channels for Emkanats clients (Health and Beauty Clinics).
Company industry:
Medical Hospital
Job role:
Design, Creative, and Arts

Graphic Designer\ Creative Team

September 2014 - December 2014

Leo Burnett

Amman, Jordan

September 2014 - December 2014

3 Months Internship.
Company industry:
Advertising
Job role:
Design, Creative, and Arts

Marketing Intern

June 2014 - August 2014

Leo Burnett

Amman, Jordan

June 2014 - August 2014

-Designed and developed creative concepts for marketing strategies and campaigns tailored to prominent clients across various
industries.
-Collaborated with cross-functional teams to brainstorm, refine, and execute compelling advertising designs.
-Created visually engaging advertising materials, including branding assets, graphic elements, and presentation decks.
-Strengthened expertise in brand management, client communication, and project coordination through hands-on experience.
Company industry:
Advertising
Job role:
Marketing and PR

Education

University of Wroclaw

July 2021

July 2021

Master's degree, Master of Science in Communications and Media

Poland

Oxford Brookes University

August 2017

August 2017

Master's degree, Social Science

United Kingdom

Philadelphia University

June 2014

June 2014

Bachelor's degree, Graphic Design

Jordan

Skills

Google Ads
Expert
Google Ads
Expert
English
Expert
English
Expert
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate
COMMUNICATIONS MANAGEMENT
Intermediate
COMMUNICATIONS MANAGEMENT
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
RESEARCH
Intermediate
RESEARCH
Intermediate
WRITING
Intermediate
WRITING
Intermediate
Google Analytics
Expert
Google Analytics
Expert
Paid Advertising
Expert
Paid Advertising
Expert
Marketing Campaigns
Expert
Marketing Campaigns
Expert
Integrated Marketing
Expert
Integrated Marketing
Expert
Marketing Campaign Management
Expert
Marketing Campaign Management
Expert
Search Engine Optimization (SEO)
Expert
Search Engine Optimization (SEO)
Expert
Social Media Optimization (SMO)
Expert
Social Media Optimization (SMO)
Expert
Keyword Research
Expert
Keyword Research
Expert
Brand Awareness
Expert
Brand Awareness
Expert
Problem Solving
Expert
Problem Solving
Expert
Storytelling
Expert
Storytelling
Expert
Digital Strategy
Expert
Digital Strategy
Expert
Digital Media
Expert
Digital Media
Expert
Account Management
Expert
Account Management
Expert
Web Analytics
Expert
Web Analytics
Expert
Arabic
Expert
Arabic
Expert
Visual Arts
Expert
Visual Arts
Expert
Market Planning
Expert
Market Planning
Expert
Return on Investment
Expert
Return on Investment
Expert
Strategic KPI's
Expert
Strategic KPI's
Expert
Brand Performance
Expert
Brand Performance
Expert
Creative Strategy
Expert
Creative Strategy
Expert
Social Media Strategy
Expert
Social Media Strategy
Expert
Social Media Analytics
Expert
Social Media Analytics
Expert
Media Management
Expert
Media Management
Expert
Community Management
Expert
Community Management
Expert
Communication
Expert
Communication
Expert
Analytical Skills
Expert
Analytical Skills
Expert
Research Skills
Expert
Research Skills
Expert
Public Relations
Expert
Public Relations
Expert
Strategic Media Relations
Expert
Strategic Media Relations
Expert
Corporate Communications
Expert
Corporate Communications
Expert
Creative Direction
Expert
Creative Direction
Expert
Art Direction
Expert
Art Direction
Expert
Social Media Management
Expert
Social Media Management
Expert
Management
Expert
Management
Expert
Brand Development
Expert
Brand Development
Expert
Content Development
Expert
Content Development
Expert
Market Segmentation
Expert
Market Segmentation
Expert
Presentations
Expert
Presentations
Expert
Leadership
Expert
Leadership
Expert
Market Research
Expert
Market Research
Expert
Digital Marketing Communications
Expert
Digital Marketing Communications
Expert
Advertising
Expert
Advertising
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Adobe Creative Cloud
Expert
Adobe Creative Cloud
Expert
User Experience (UX)
Expert
User Experience (UX)
Expert
Social Media Communications
Expert
Social Media Communications
Expert
Adobe Illustrator
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Video Creating and Editing
Expert
Video Creating and Editing
Expert

Social profiles

Personal Website
Personal Website
rz-portfolio.my.canva.site

Languages

Arabic
Native Speaker
English
Expert