Reem Deek

Steer business strategy, P&L performance, and brand positioning for a premier multi-brand luxury furniture division,
expanding market share across retail, high-end residential, and hospitality sectors.
Cultivate and manage relationships with premium international design brands, overseeing global buying, exclusive
product curation, and strict adherence to luxury brand identity.
Drive robust revenue and margin growth by leveraging advanced retail data analytics, optimizing inventory
turnover, and implementing targeted commercial KPIs.
Spearhead international sourcing and supply chain strategy; negotiate high-value vendor contracts to optimize
landed costs, protect gross margins, and secure complex FF&E project specifications.
Elevate the luxury client experience and visual merchandising presentation across all showrooms and project
touchpoints, ensuring a seamless, high-end brand journey.

Manage Regional merchandising and buying strategy for 20 branches of H&M Home across MENA region
Develop product assortment aligned with regional consumer behavior and market trends.
Monitor KPIs including sales performance, category growth, stock turnover, and profitability metrics
Improve inventory accuracy and stock efficiency through advanced forecasting and planning models
Overlook commercial performance and secure optimized pricing structures in alignment with brand guidelines
Support regional marketing initiatives contributing to improved ROI and brand engagement
Conduct continuous market analysis across MENA to identify expansion opportunities and consumer insights

Direct GCC retail expansion, driving the design and execution of 8+ branches with a focus on immersive shop
floorjourneys and lifestyle experiences.
Oversaw full project lifecycles across residential, commercial, and hospitality sectors, managing
multidisciplinary teams of architects, designers, and contractors to ensure elite execution.
Championed commercial procurement and FF&E strategy, negotiating high-value contracts with global
suppliers to ensure financial control, cost efficiency, and strict brand alignment.
Managed buying and merchandising operations for final two years of tenure, leading vendor relations, trend
sourcing, product selection, and commercial purchasing strategy.