Reem El Serwy, Marketing executive

Reem El Serwy

Marketing executive

Misr cosmetics

Location
Egypt - Cairo
Education
Diploma, Marketing
Experience
11 years, 10 Months

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Work Experience

Total years of experience :11 years, 10 Months

Marketing executive at Misr cosmetics
  • Egypt - Cairo
  • My current job since January 2014

-Prepare and manage timelines for marketing projects.
-Plan and participate in corporate events.
-Participate and contribute to marketing activities to help achieve company goals.
-Ensure that all creative marketing materials undergo brand review and adhere to strict brand Guidelines.
-Produce campaign analytic reports as required.
-Contributes to team effort by performing related tasks as required.
-promote company’s brands and products

social media specialist at Misr cosmetics
  • Egypt - Cairo
  • January 2013 to January 2014

-Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
-Generate, edit, publish and share daily content (original text, images, video or HTML).
-Set up and optimize company pages within each platform to increase the visibility of company’s social content.
-Moderate all user-generated content in line with the moderation policy for each community
-Create editorial calendars and syndication schedules.
-Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
-Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
- Uploading products and maintaining website.

Marketing specialist at Misr cosmetics
  • Egypt - Cairo
  • July 2012 to January 2013

-works with data regularly, analyzes sales, profits, costs and revenues as part of my required tasks.
- spends time hunting down the concerned parties to get the job done on time.
- does the back-and-forth communication with the graphic and digital artists to develop the content.
- Email blasts, scheduled mailings and flyer distribution

Education

Diploma, Marketing
  • at AUC school of continuing education
  • December 2016
Bachelor's degree, advertising and public relations
  • at Cairo university
  • July 2012

Specialties & Skills

Relationship Marketing
Local Store Marketing
Local Marketing
Marketing
brand management
marketing research
social media marketing tools

Languages

English
Intermediate