account executive
Vinelab
Total years of experience :6 years, 6 Months
• Responsible for the biggest accounts at the firm
• Conduct market and competitive research to identify opportunities for brand awareness, growth and lead generation
• Assist in the creation of the marketing strategy and plan on a yearly basis with periodic reviews and analysis of progress
• Plan cost effective and creative advertising and promotional campaigns for products and services on a variety of channels (ATL, BTL)
• Design, build and maintain the company's social media presence
• Execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Manage Public and media relations
• Measure and report performance of all online and offline marketing campaigns, and assess them against goals (ROI and KPIs)
• Write a wide range of content including website, blog, articles, advertising campaigns, banners and outgoing communications in general
• Actively monitor online presence of company's brand and constantly engage with users as part of account and reputation management
• Propose new products based on current and prospective client feedback and demand
• Establishing brands, building social media strategies and creating content with the goal of increasing awareness and lead generation/conversion
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• Tracking and reviewing core metrics for newly established and already existing brands and providing consultancy and advice on improving key areas
• Social media account management as well as reputation management and an overall focus on increasing engagement and customer base
• Consulting on a wide range of marketing related topics including SEO, web development and design & creativity topics
• Conducted market research to identify opportunities for promotion and growth for every client handled.
• Planned online and offline advertising and marketing activities according to targets and budget set.
• Saw all ventures through to completion and evaluated their success using various metrics.
• Developed and managed monthly and recurring communications with the audience including newsletters, special announcements, social media posts, and ads.
• Maintained continuous communication with clients across all stages along with weekly/monthly meetings
• Keeping in contact with the client at all stages of the campaign
• Presenting campaign ideas to clients
I did a two months internship at BLC Bank, Summer (2016). My role was to learn and observe the employees, and the last 10 days i was able to practice the banks activity.
Still in progress