Media Planner
Publicis Media
Total years of experience :2 years, 7 Months
•Digital/offline planning on DTCM account and providing direction for the brand's presence
•Tracking the effect of social and content marketing on the client's digital platforms to showcase the effectiveness of digital campaigns
• Weekly reporting and post campaign analysis with key-learnings + recommendations
•Collaborating with different internal teams to create and deliver highly-driven campaigns
•Deep-diving into digital analytics to understand why certain content performs better than others and providing recommendations
•Assisting the team with the planning requirements for the Henkel beauty care, homecare, and laundry portfolio among other accounts
•Liaising with the regional OMD teams on planning and reporting while working closely with the Henkel regional client
•Media planning and implementation across online and offline platforms and implementation of activities through day-to-day operations
•Timely competitive reporting and analysis, in addition to presenting competitive updates to the client
•Coordinated briefs from Ford and managed alerts that included all Ad details
•Reported data from Statex on the automotive sector
•Prepared social media content calendars for Strepsils Arabia and Veet
•Prepared social media plan for Scholl Diamond Pedi Roller
•Evaluated sales, ads and handled briefs in the account management department
•Worked on the dashboard analytic tool, evaluated online banners, mastheads..etc
• Learned about E-commerce, handled social media platforms and reported weekly on the new and sold items in the outlet
• Learned basic Photoshop for the social media posts
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