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Reem Musallam, Visual Artist

Reem Musallam

Visual Artist ·Self Initiated

Kuwait

Bachelor's degree, Advertising and Public Relations

Work experience

Total years of experience: 13 years, 11 months

Visual Artist

October 2022 - Present

Self Initiated

Al Kuwait, Kuwait •Hybrid

October 2022 - Present

• Developed a creative practice focused on floral composition, visual
storytelling, and artful presentation
• Designed and facilitated floral workshops combining composition,
atmosphere, and sensory experience
• Created concept-driven content exploring storytelling through florals
and plated dessert presentation
• Built and curated a visual portfolio through digital media and social
platforms
Company industry:
Media Production

Marketing

November 2018 - March 2020

Chalhoub Group

Al Kuwait, Kuwait

November 2018 - March 2020

• Developed and executed creative marketing concepts, including themed product experiences
• Collaborated with social media agencies on content direction, visual output, and scheduling
• Directed photoshoots for digital campaigns and brand communication
• Planned and structured annual marketing activations
Company industry:
Fashion & Apparel
Job role:
Marketing and PR

Public Relations

October 2015 - September 2018

Ministry Of Public Works

Al Kuwait, Kuwait

October 2015 - September 2018

• Planned and managed internal exhibitions and events
• Designed visual materials and presentation assets for official communications
Company industry:
Public Administration
Job role:
Marketing and PR

In Store Communication & Activities

August 2012 - January 2014

Abyat

Al Kuwait, Kuwait

August 2012 - January 2014

• Developed in-store communication strategies and customer engagement initiatives
• Planned annual event calendars and seasonal campaigns
• Created and executed event concepts and visual themes
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing Manager

July 2008 - August 2011

MS Retail K.S.C.

Al Kuwait, Kuwait

July 2008 - August 2011

• Led marketing, PR, and event initiatives for retail operations
• Managed brand activations including store launches, seasonal campaigns, and customer programs
• Oversaw visual merchandising and in-store communication strategies
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing Associate

July 2007 - July 2008

MS Retail K.S.C.

Al Kuwait, Kuwait

July 2007 - July 2008

• Coordinated with advertising agencies on campaign development and execution
• Supported pre-launch campaigns, exhibitions, and cross-departmental initiatives
• Contributed to visual merchandising and operational planning
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Internship

July 2006 - August 2006

Paragon Marketing Communication

Al Kuwait, Kuwait

July 2006 - August 2006

Graphic Designer, - brain storming - providing feedback on ads - developing TV ad concepts
Company industry:
Advertising
Job role:
Other

Education

American University Of Kuwait

June 2007

June 2007

Bachelor's degree, Advertising and Public Relations

Kuwait

GPA (point): 3.15 out of 4

GPA (point): 3.15 out of 4

Deans List ( Fall 2004 , Spring 2005 , Summer 2005 )

Skills

Creative Input
Expert
Creative Input
Expert
Advertising Services
Expert
Advertising Services
Expert
Gifts
Expert
Gifts
Expert
Flowers
Expert
Flowers
Expert
Public Relations
Expert
Public Relations
Expert
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
FLORAL DESIGN
Intermediate
FLORAL DESIGN
Intermediate
STORYTELLING
Intermediate
STORYTELLING
Intermediate
VISUAL STORYTELLING
Intermediate
VISUAL STORYTELLING
Intermediate
Creative Direction
Intermediate
Creative Direction
Intermediate
workshop facilitation
Intermediate
workshop facilitation
Intermediate
Concept Development
Expert
Concept Development
Expert

Languages

Arabic
Expert
English
Expert

Recommendations

Yasmeen albader

Feb 2014

Feb 2014

self employed•Client

Reem is someone who works wholeheartedly! She amuses me in every piece of delivered detail. She has an eye for the most important aspects of anywork given to her, and that's because she adds value to everything.

3eae5c97df794e2e15690f6851fe7936fa6e361d2273cc4ad916fb57e1680a60 edf365aa5735085d19a4b77afff7e1ca98a89c18723c09c4129e046609e2e83e

Feb 2014

Feb 2014

PR services manager•Professor

Reem was an excellent communications student at the American University of Kuwait. She was always studious and looking to not only learn but to be challenged. She took her education very seriously and always excelled in the courses she had with me. She was a pleasure to have in my courses.