Reema Masoud

Develop online media strategies that help the organization to achieve visibility and communication objectives.

Follow the donor’s guidelines in terms of communications and visibility (EU, SIDA, Kingdom of the Netherlands and the British Embassy of Baghdad).

Create C&V plans for projects and monitor the proper implementation of these plans.

Develop, manage, monitor and evaluate media campaigns: Womens right to work campaign in Jordan, 16 days of activism solidarity campaign and zero tolerance for VAWG regional campaign.

Website administration: keep the website calendar, news and publication sections updated, and upload pictures, videos, publications, statements, reports, recommendations and other documents when available in three languages (EN, AR and FR).

Create articles related to activities held by the organization or by its partners as well as articles related to our areas of work to keep people updated about latest news such as legislation and law amendments, women’s rights achievements or threats and obstacles facing women’s rights and human rights in the Euro- Mediterranean region.

Write press releases, statements and position papers in English and Arabic.

Communicate with IFE-EFI partners in (Syria, Lebanon, Jordan, Palestine Iraq, Egypt, Tunisia, Morocco, Algeria, Spain, France, Sweden, Italy, United Kingdom, Croatia, Greece and Macedonia) in order to write about and publish their latest events, activities and statements.

Manage all social media channels and respond to all questions, concerns and other requests through community management on a daily basis.

Generate, edit, publish and share content on social sites to improve user engagement and drive action across all channels.

Use analytics tools such as (Facebook insights, twitter analytics and google analytics as well as other analytics tools and websites) to present meaningful insights and use them to monitor the website and the social media channels continually as well as to improve the visibility strategy.

Create narrative and performance reports for website, social media and newsletters.

Analyze the website traffic during current and past years, most visited pages and monitor sources referrals and mediums.

Attend events and high level conferences organised by EFI. Live tweeting and posting during  these events, write press releases and articles after the event and publish them on SM channels and website.

Coordinate with vendors for website and printing services.

Coordinate and work closely with the Program Coordinators in the production of newsletters, briefs and articles.

Translate English Arabic articles, reports, statements and any other documents.

Proofread documents.  

In some cases, write proposals for funds and committees participation.

Create and send newsletters to IFE-EFI’s contacts list quarterly.

Create and update the contacts list continuously.

Provide intensive training on visibility and media coverage to partners and colleagues ( guidelines, best practices, tools, reporting, etc.)

Develop solidarity campaigns strategy, plan, topic, budget, tools and methods.

Represent the organisation in conferences and events.

Create and develop brochures and booklets for the organizations projects and programs.

Monitor the online performance of partners and give advices once needed.

Enhance & improve the website SEO, design and content.

Create plans and budget for Facebook promotion.

Manage creation, production, and dissemination of printed publications.

Create designs for social media content.

Help the logistics team in event management such as the creation of the practical information in Arabic and English, the creation of agenda in Arabic and English, send invitations, send and book flights for participants, communicate with vendors, follow up on the design of the printed materials and in some events, receive invoices or boarding passes and give participants their allowances or per diems.

• Lead the implementation of the comprehensive communications strategy, including media campaigns
• Identify and generate success stories and news highlights that showcase project activities and achievements.
• Develop and deliver comprehensive project progress reports, including bi-weekly, monthly, quarterly, and annual reports, reflecting outcomes and key achievements.
• Develop and distribute a wide range of communication materials, including newsletters, brochures, flyers, fact sheets, infographics, project briefs, success stories, and documentaries, in compliance with USAID branding and marking guidelines.
• Conceptualize and produce audiovisual promotional content, including videos and radio spots, to raise awareness and promote counterparts activities.
• Design, execute, and oversee comprehensive media campaigns using digital and traditional channels for effective publication and dissemination (including campaigns such as the Fawateery app, e-invoicing with the Income and Sales Tax Department, pre-approvals and post-clearance audit campaigns with the Customs Department, and the Higher Taxation with the German Jordanian University).
• Track, analyze, and report on the effectiveness and impact of communication activities, providing actionable insights for continuous improvement.
• Oversee the procurement and management of high-quality communication campaigns, products, and services
in accordance with USAID and DAI policies and standards.
• Plan, coordinate, and execute communications for PFMA events, campaigns, and initiatives.
• Collaborate with PFMA staff, USAID, stakeholders, and consultants to develop training and communication
materials that support project implementation and knowledge sharing.
• Maintain accurate records of all PFMA publicity activities and communication-related databases.
• Ensure strict compliance with USAID branding and marking requirements to uphold project integrity and
visibility.
• Prepare communication materials in both English and Arabic to ensure accessibility and reach diverse
audiences.
• Develop detailed Briefing and Background Communication Letters (BCLs) for events, including talking points,
speeches, and supporting materials.
• Design and create visually engaging content, including graphics, infographics, and illustrations, in collaboration with subject matter experts.
• Transform statistical and technical data into clear visual graphics, diagrams, and infographics to improve accessibility and understanding.

• Develop comprehensive online media strategies to enhance the organizations visibility and achieve
communication goals.
• Develop coherent, impact-focused, and sustainable communication and visibility plans for regional and
national projects, in compliance with donor guidelines, project objectives, and organizational regulations, to
effectively promote and advocate project results among beneficiaries, stakeholders, development partners,
and wider audiences.
• Develop, implement, monitor, and evaluate regional and national media campaigns on gender equality,
violence against women and girls, and womens empowerment using integrated online and offline approaches,
including billboards, radio spots, TV segments, flyers, brochures, press conferences, media coverage, and
paid and organic social media marketing.
• Ensure compliance with donor communication and visibility guidelines, including those of the EU, SIDA, the
Kingdom of the Netherlands, and the British Embassy in Baghdad.
• Create media campaigns covering content development, strategy, budgeting, action plans, and follow-up
across channels such as billboards, videos, radio spots, TV segments, and social media.
• Oversee website management, ensuring calendars, news, and publications are up to date, and upload
multimedia content, reports, and documents in English, Arabic, and French.
• Write and publish articles on organizational activities, partner events, and key thematic areas, including
legislative developments, womens rights, and human rights in the Euro-Mediterranean region.
• Develop press releases, statements, and position papers in both English and Arabic.
• Maintain regular communication with partners across multiple countries to gather, consolidate, and publish
updates on their activities and events.
• Manage social media accounts and engage daily with the online community by responding to inquiries,
concerns, and requests.
• Generate, edit, publish, and share content across social media platforms to increase engagement and drive
action.
• Use analytics tools such as Facebook Insights, Twitter Analytics, and Google Analytics to monitor website
and social media performance and optimize visibility strategies.
• Create narrative and performance reports for websites, social media, and newsletters to track progress and
impact.
• Analyze website traffic data to identify trends, including top-performing pages, traffic sources, and referrals.
• Attend and cover high-profile events and conferences, including live posting and post-event content such as
press releases and articles for dissemination via social media and the website.
• Coordinate with vendors for website maintenance and printing services.
• Collaborate with program coordinators on the development of newsletters, briefs, and articles.
• Translate articles, reports, and statements between English and Arabic, ensuring accuracy and clarity.
• Proofread documents to ensure high-quality, error-free content.
• Design and produce brochures, flyers, and leaflets to support organizational communication efforts.
• Occasionally draft proposals for funding or committee participation.
• Create and distribute quarterly newsletters to the organizations contact list, ensuring timely and relevant
updates.
• Continuously update and maintain contact lists to ensure accurate and effective communication.
• Develop and monitor the Communications and Visibility action plan for internal use and partner
implementation, ensuring consistent execution.

- Lead and manage the marketing and sales team
- Create marketing and sales plans and strategy
- Content creation and management
- SEO optimization
-Online and offline marketing management
-Monitoring, reviewing and reporting on all marketing activities and results

* Please check attached resume for further information and details.

• Develop comprehensive sales and marketing strategies, including market segmentation, SWOT analysis,
balanced scorecards, goal setting, and the use of sales and marketing tools such as online marketing, digital
campaigns, and social media initiatives.
• Create SEO-optimized website content and consistently monitor and improve the sites SEO performance
to increase visibility and ranking.
• Manage the companys social media accounts, ensuring consistent engagement and brand representation.
• Plan, execute, and track advertising campaigns across platforms such as Facebook, Instagram, and other
digital channels to ensure effective reach and engagement.
• Lead and motivate sales officers, ensuring they meet and exceed sales targets.
• Define annual unit and gross profit goals by implementing marketing strategies and analyzing market trends
and outcomes.
• Set competitive pricing strategies based on cost structures, market demand, and competitor analysis.
• Enhance website visibility and search rankings by submitting the site to bookmarking platforms, directories,
and participating in online forums and groups.
• Write technical and financial proposals for prospective clients and manage the follow-up process.
• Identify and capitalize on marketing opportunities through market analysis, competitor research, and
customer insights.
• Achieve marketing and sales objectives by planning, executing, and evaluating advertising efforts.
• Produce bilingual articles to engage diverse audiences.
• Create content and application descriptions for mobile apps, ensuring clarity, relevance, and appeal.
• Manage email marketing campaigns, track performance, and optimize results.
• Oversee and manage the marketing budget to ensure efficient allocation of resources.
• Supervise the creation and distribution of press releases, advertisements, and other marketing materials.
• Gather and analyze customer insights to inform marketing strategies and improve engagement.
• Interact with consumers on social media to foster relationships and promote brand loyalty.
• Manage all marketing activities within the department, ensuring alignment with company objectives.
• Develop marketing strategies aligned with the companys goals and vision.
• Measure and analyze lead generation campaign performance and continuously refine tactics.
• Plan and execute integrated online and offline marketing campaigns.
• Collaborate with design teams to create compelling print advertisements and publications.
• Develop and implement marketing plans for new and existing products in line with market demand.
• Create content and manage pre- and post-launch marketing campaigns for new products.
• Monitor, assess, and report on marketing activities and results to ensure alignment with overall objectives.
• Establish and manage marketing budgets, ensuring all activities remain within approved limits.
• Design and deliver impactful marketing presentations for internal and external audiences.
• Build, develop, and maintain strong client relationships to support long-term business growth.
• Represent the company at trade shows, exhibitions, and industry events to promote the brand.
• Develop and maintain long-term client relationships to ensure customer satisfaction and loyalty.

Create and implement marketing plans, assist the sale team, responsible on social media activities, monitor websites traffic amount and sources using google analytics.

Please check attached resume for further information and details.

• Create marketing plans that include digital marketing, social media activities, and any other marketing tools
needed.
• Develop weekly and monthly marketing reports.
• Assist the managing director in establishing pricing policies.
• Create the website content and make sure it is SEO-friendly.
• Upload and create friendly content about available services and products.
• Create social media accounts and post and tweet on a daily basis.
• Create and follow up on advertisement campaigns.
• Follow up on sales and customer service.
• Increase website presence on Google by adding the website to bookmarking sites and directories and
engaging on forums and groups.
• Monitor the websites traffic amount and sources using Google Analytics.

Handling all the social media channels; Facebook, twitter, Instagram, google+, Pinterest.. Day to day posting, scheduling and planning, looking for interactive content to get more engagement..
Answering customer inquiries and questions
Daily monitoring FB insights
Responsibility of marketing report
Creating marketing campaigns and working with the companys external PR agency to see them executed.
Planning and project managing marketing events and evaluating their success.
Developing and implementing an internal marketing program.
Supporting the marketing manager in day to day marketing activities.

• Prepare, plan, and manage the publication of all PR materials to enhance brand awareness.
• Develop marketing campaigns in collaboration with the companys external PR agency and follow up on
execution.
• Create and develop new innovative ways to communicate the companys message to its customers.
• Contribute to the annual sales and marketing plan.
• Plan and manage marketing events and evaluate their success.
• Evaluate the effectiveness of all marketing activities.
• Develop and implement internal marketing programs.
• Plan, develop, and deliver campaigns within agreed-upon timeframes.
• Manage social media platforms such as Facebook, Twitter, Pinterest, YouTube, Instagram, and Google+.
• Monitor social media insights on a daily, weekly, monthly, and quarterly basis.
• Develop daily sales and marketing reports.
• Develop weekly and monthly social media reports.

I was responsible on a project from A to Z; marketing, accounting, social media, HR managing and sales

Marketing the institute of languages and convince the clients to study in it and coordinate the appointments