Reema Masoud, Communications Coordinator

Reema Masoud

Communications Coordinator

EuroMed Feminist Initiative

Location
Jordan - Amman
Education
Bachelor's degree, Archaeology
Experience
12 years, 11 Months

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Work Experience

Total years of experience :12 years, 11 Months

Communications Coordinator at EuroMed Feminist Initiative
  • Jordan - Amman
  • My current job since November 2016

Develop online media strategies that help the organization to achieve visibility and communication objectives.

Follow the donor’s guidelines in terms of communications and visibility (EU, SIDA, Kingdom of the Netherlands and the British Embassy of Baghdad).

Create C&V plans for projects and monitor the proper implementation of these plans.

Develop, manage, monitor and evaluate media campaigns: Women's right to work campaign in Jordan, 16 days of activism solidarity campaign and zero tolerance for VAWG regional campaign.

Website administration: keep the website calendar, news and publication sections updated, and upload pictures, videos, publications, statements, reports, recommendations and other documents when available in three languages (EN, AR and FR).

Create articles related to activities held by the organization or by its partners as well as articles related to our areas of work to keep people updated about latest news such as legislation and law amendments, women’s rights achievements or threats and obstacles facing women’s rights and human rights in the Euro- Mediterranean region.

Write press releases, statements and position papers in English and Arabic.

Communicate with IFE-EFI partners in (Syria, Lebanon, Jordan, Palestine Iraq, Egypt, Tunisia, Morocco, Algeria, Spain, France, Sweden, Italy, United Kingdom, Croatia, Greece and Macedonia) in order to write about and publish their latest events, activities and statements.

Manage all social media channels and respond to all questions, concerns and other requests through community management on a daily basis.

Generate, edit, publish and share content on social sites to improve user engagement and drive action across all channels.

Use analytics tools such as (Facebook insights, twitter analytics and google analytics as well as other analytics tools and websites) to present meaningful insights and use them to monitor the website and the social media channels continually as well as to improve the visibility strategy.

Create narrative and performance reports for website, social media and newsletters.

Analyze the website traffic during current and past years, most visited pages and monitor sources referrals and mediums.

Attend events and high level conferences organised by EFI. Live tweeting and posting during  these events, write press releases and articles after the event and publish them on SM channels and website.

Coordinate with vendors for website and printing services.

Coordinate and work closely with the Program Coordinators in the production of newsletters, briefs and articles.

Translate English Arabic articles, reports, statements and any other documents.

Proofread documents.  

In some cases, write proposals for funds and committees participation.

Create and send newsletters to IFE-EFI’s contacts list quarterly.

Create and update the contacts list continuously.

Provide intensive training on visibility and media coverage to partners and colleagues ( guidelines, best practices, tools, reporting, etc.)

Develop solidarity campaigns strategy, plan, topic, budget, tools and methods.

Represent the organisation in conferences and events.

Create and develop brochures and booklets for the organization's projects and programs.

Monitor the online performance of partners and give advices once needed.

Enhance & improve the website SEO, design and content.

Create plans and budget for Facebook promotion.

Manage creation, production, and dissemination of printed publications.

Create designs for social media content.

Help the logistics team in event management such as the creation of the practical information in Arabic and English, the creation of agenda in Arabic and English, send invitations, send and book flights for participants, communicate with vendors, follow up on the design of the printed materials and in some events, receive invoices or boarding passes and give participants their allowances or per diems.

Marketing Manager at Apptrainers
  • Jordan - Amman
  • October 2015 to August 2016

- Lead and manage the marketing and sales team
- Create marketing and sales plans and strategy
- Content creation and management
- SEO optimization
-Online and offline marketing management
-Monitoring, reviewing and reporting on all marketing activities and results

* Please check attached resume for further information and details.

Marketing manager at Ashya2
  • Jordan - Amman
  • June 2014 to February 2015

Create and implement marketing plans, assist the sale team, responsible on social media activities, monitor website's traffic amount and sources using google analytics.

Please check attached resume for further information and details.

Social media Manager at wysada
  • Jordan - Amman
  • January 2013 to June 2014

Handling all the social media channels; Facebook, twitter, Instagram, google+, Pinterest.. Day to day posting, scheduling and planning, looking for interactive content to get more engagement..
Answering customer inquiries and questions
Daily monitoring FB insights
Responsibility of marketing report
Creating marketing campaigns and working with the company's external PR agency to see them executed.
Planning and project managing marketing events and evaluating their success.
Developing and implementing an internal marketing program.
Supporting the marketing manager in day to day marketing activities.

Business development Executive assistant at Raneen Consulting for Management and Marketing
  • Jordan - Amman
  • December 2011 to December 2012

I was responsible on a project from A to Z; marketing, accounting, social media, HR managing and sales

Telemarketing at Linguaphone for teaching languages
  • Jordan - Amman
  • October 2010 to December 2011

Marketing the institute of languages and convince the clients to study in it and coordinate the appointments

Education

Bachelor's degree, Archaeology
  • at University of Jordan
  • June 2010

Specialties & Skills

Telemarketing
Compensation
Internal Marketing
Platforms
Planning
Writing
Women's Rights
Technical writing
newspaper
mass communication
writing news releases
digital marketing
photography
marketing
news writing

Languages

English
Expert
Arabic
Expert

Training and Certifications

Mini MBA in Practice (Certificate)
Date Attended:
January 2016

Hobbies

  • Music, Travelling, Reading, Sports